Published: November 11, 2018

7-Eleven Customers Skip the Line

7-Eleven Customers Skip the Line

The retailer pilots new, proprietary Scan & Pay feature in 7-Eleven app at select stores.
November 06, 2018 

IRVING, Texas – Shop, scan, pay, go. The entire shopping experience will be in customers’ hands at select 7-Eleven stores during the pilot of the new mobile self-checkout feature, Scan & Pay. Taking convenience to the next level, Scan & Pay lets customers skip the checkout line and pay for their purchases using the 7-Eleven app, which houses the 7Rewards loyalty program.

The Scan & Pay pilot launched in 14 locations in the Dallas area, giving customers a convenient checkout alternative to waiting in a long line. Scan & Pay works on both Android and iOS devices and is available for all 7-Eleven merchandise excluding items that require cashier assistance—hot foods, financial services and age-verified products such as alcohol, tobacco and lottery tickets.

“Our customers are on the go, looking for faster, more convenient ways to shop more than ever before. 7-Eleven continues to redefine convenience by providing frictionless experiences for our customers with Scan & Pay. Our customers can now use their smartphone to skip the line, every time,” said Gurmeet Singh, chief digital officer and chief information officer at 7-Eleven, in a press release. “We want every interaction with 7-Eleven to be valuable and delightful and fast.”

With Scan & Pay, customers can use their smartphones to scan and pay for items while they shop, enabling them to skip the line and get on with their day. This new frictionless shopping experience is integrated into the 7Rewards loyalty program, allowing customers to automatically earn 7Rewards points upon purchase, redeem points to purchase applicable products, as well as receive all in-store promotions.
7-Eleven is the first c-store chain to develop proprietary technology for a full frictionless payment experience from start to finish. The company plans to expand the service to additional cities in 2019, giving even more customers an opportunity to control their purchase process and shopping etiquette. 7-Eleven first tested mobile self-checkout at its Store Support Center store, where employees tried the feature prior to this multi-store launch.

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