Published: September 18, 2021

Dutch Media Authority and Ksa work together to monitor gambling advertising

Published on September 17, 2021

The Media Authority and the Gaming Authority (Ksa) will cooperate more closely in the supervision of advertising for (online) games of chance.

Both supervisors will share complaints and signals about advertising for games of chance. They also regularly consult with each other about trends and developments. Through this collaboration they want to better guarantee the security of the media offer and the protection of vulnerable groups.

Different responsibilities

As of November 1, 2020, the Media Act regulates when advertising for games of chance may and may not be broadcast(refers to another website). The new rules limit the period within which advertisements for certain games of chance may be broadcast. Since 1 April 2021, as a result of the Remote Gambling Act, additional advertising requirements apply to providers of games of chance . From 1 October 2021, providers in possession of a license from the Gaming Authority may offer online games of chance. In connection with the new possibilities for online games of chance, the provisions in the Media Act on advertising for games of chance have been expanded. For example, it is not allowed to advertise online games of chance in television and radio programs between 06:00 and 21:00. The Commissariat oversees this.

Advertising should not be misleading

The Ksa monitors the advertisements themselves. This applies, among other things, that they may not be misleading and may not encourage excessive participation. They should also not be aimed at minors and other vulnerable groups. Furthermore, specific rules apply to the use of role models in advertising.

Appointments recorded

The new rules prompted the Commissariaat and the Ksa to start working together more closely. The principles for the cooperation are laid down in a protocol. It was agreed in this agreement to coordinate complaints and signals about advertising for games of chance and providers of games of chance. In addition, knowledge and information are shared. The collaboration will be evaluated after one year.

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