BetMGM has launched a new 30-second spot that features reigning National Hockey League (NHL) Most Valuable Player (MVP) Connor McDavid and focuses on BetMGM's array of responsible gaming tools.
McDavid shared the ad in an Instagram post, noting that the message is "all about being responsible if you choose to bet – staying in control and not getting carried away. That's super important to me. And I really hope it's advice that everyone follows."
The spot will air on television outlets in the U.S. and Canada, as well as on various digital platforms, highlighting the range of responsible gaming resources available to users of the BetMGM app. It can be viewed at @BetMGM on X, formerly Twitter.
Richard Taylor, Director of Responsible Gambling at BetMGM, said: "We are determined to lead the industry in promoting responsible gaming and we're proud to be doing so in partnership with one of hockey's greatest players.
"As the legalized sports betting and online casino industry continues to grow and evolve, we remain committed to equipping players with information, tools and resources to help them play in a responsible and sustainable manner."
BetMGM has a dedicated Responsible Gambling Team. The online gaming operator highlights responsible gaming messages in its marketing, advertising, and social media campaigns. Responsible gaming messaging is also featured within BetMGM's mobile app.
The company's messages are centered around GameSense, a responsible gaming program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation (BCLC).
Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense service they receive at MGM Resorts properties across the U.S. This complements BetMGM's already existing responsible gaming tools, which serve to provide customers with "an entertaining and safe digital experience."
McDavid made his NHL debut in 2016 and became the league's youngest-ever captain at 19 years old. That same season he won the Art Ross Trophy as leading scorer, the Hart Memorial Trophy as MVP, and the Ted Lindsay Award as most outstanding player. McDavid has now won each of these awards multiple times.
This news comes as BetMGM and MGM Resorts join the National Council on Problem Gambling (NCPG) in promoting March as Problem Gambling Awareness Month (PGAM).
https://www.yogonet.com/international/news/2024/03/14/71242-betmgm-debuts-new-responsible-gaming-spot-featuring-nhl-star-connor-mcdavid