Published: February 10, 2023

Loterias Caixa launches campaign to highlight the importance of transfers to social areas

Of the total raised by CAIXA Lotteries with Mega, Quina, Lotofácil and other games, 48% is passed on to be invested in priority areas in Brazil, such as education, sports, health, culture, safety, security and much more. This is the message that the state-owned bank intends to convey with its most recent public campaign, which includes videos and images on social networks.

“Betting in CAIXA Lotteries is to be part of the union of efforts in favor of Brazilians. It means investing in the reconstruction of the country. Social transfers from CAIXA Lotteries. When you bet, Brazil wins”,  expresses the state-owned bank on its social networks. 

In the image, there is a doctor smiling and with her arms crossed. In the background is the interior of a hospital. On either side of it is an orange square bracket symbol. Next to it, the text "R$ 10.9 billion invested in society. Betting on the #LoteriasCAIXA is to be part of the union of efforts in favor of Brazilians. It is to invest in the reconstruction of the country."

In the image, there is a white female rhythmic gymnast performing with gymnastics ribbons. On each side of the athlete, there is an orange bracket symbol. 

Next to it, the text "R$ 1.7 billion invested in sports. Betting on the #LoteriasCAIXA is to be part of the union of efforts in favor of Brazilians. It is to invest in the reconstruction of the country."

https://www.gamesbras.com/loteria/2023/2/9/loterias-caixa-lana-campanha-para-destacar-importncia-dos-repasses-para-areas-sociais-35474.html

© Public Gaming Research Institute. All rights reserved.