Updating its responsible gambling rules, the regulator said that reactivation bonuses are an irresponsible marketing practice. “A player’s inactivity may not be a selection criterion when awarding promotional offers. Bonuses may therefore not be given on the basis of a player’s inactivity.”
It has also ruled that operators should heighten their attention if a player asked for a bonus as it would indicate that a player wishes to play but cannot afford to.
Spillemyndigheden has also reviewed its register of voluntarily excluded players to make self-exclusion easier.