HAARLEM, The Netherlands (23 March 2021) – Gaming Laboratories International (GLI®) has welcomed experienced gaming industry icon James Boje as Chief Operating Officer (COO), EMEA.
Boje brings more than 35 years of gaming and hospitality experience to GLI’s clients. In this changing time for gaming and the world, he further increases GLI EMEA’s abilities to give clients the confidence and critical local insight needed to explore new markets.
As COO, his primary focus will be GLI’s ongoing drive of efficiency and innovation across departments, continuing the company’s employee engagement culture, and providing outstanding customer experience while leading the engineering teams across EMEA.
GLI Managing Director EMEA Martin Britton said, “I am very pleased to welcome James to the team. His leadership and gaming knowledge will make a significant contribution to the overall experience within GLI and with our customers. He has been a key driving force in his previous roles with his enthusiasm, skill, and professionalism, which he now brings to GLI.”
Boje said, “I am truly elated to be joining GLI as Chief Operating Officer, to be both leading and working with the EMEA team, where together we can further enhance the customer experience with a collaborative hands-on approach.”
Boje has a proven record of success in developing a culture of engagement focusing on outstanding employee and customer experiences. His areas of expertise include new market initiatives, workflow re-engineering, and sales and marketing development, as well as strategic planning and execution.
Before joining GLI, he was Managing Director EMEA for Aristocrat Technologies Europe Ltd., where he successfully addressed critical and significant growth across the EMEA region, increasing revenue and positioning the company as a dominant player in the competitive EMEA landscape. Previously, he held senior leadership roles with IGT Europe and Africa, where he spent 12 years growing the business and increasing services.
GLI is on the cutting edge of casino gaming technology and regulation, and the company is hiring for a wide range of positions. Apply now to join our team at gaminglabs.com/careers.
About Gaming Laboratories International
Gaming Laboratories International, LLC is committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services around the world. GLI provides suppliers, operators, and regulators with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence. Since 1989, GLI has certified nearly 2 million items and has tested equipment for more than 480 jurisdictions. GLI has a global network of laboratory locations across six continents, with U.S. and international accreditations for compliance with ISO/IEC standards for technical competence in the gaming, wagering, and lottery industries. GLI was named “Best Laboratory” in the SAGSE Awards 2020, “Best Test Lab in the Baltics,” and “Best Test Lab in the Nordics” in the Baltic and Scandinavian Gaming Awards 2020. For more information, visit gaminglabs.com.
Christie Eickelman, Vice President of Global Marketing