Svenska Spel has confirmed the appointment of Erika Svanström as new Group Head of Public Affairs, leading the management of the Swedish state-owned gambling operator’s corporate relationships with all national stakeholders.
Svanström, who is set to join Svenska Spel’s executive management team on 2 November, has formally served as a corporate advisor to Svenska Spel governance through her personal consultancy BridgeMaker PR.
A leading figurehead in Swedish public affairs, Svanström is the former Chief Communications Officer for Sveriges Åkeriföretag – Sweden’s transport association representing a membership of 6,000 companies.
Svanström has also served as a senior policy advisor for Sweden’s Christian Democrats Party, representing the political party at EU Committees and on foreign affairs assignments.
Confirming Svanström appointment was Joakim Mörnefält, Svenska Spel’s Communications Director, who stated that the firm’s board aimed to improve its stakeholder management as Sweden’s gambling market readjusts following its re-regulation in 2019.
“I’am very happy to welcome Erika Svanström to Svenska Spel. She will have an important role as responsible for our activities in Public Affairs,” said Mörnefält. “As a state-owned gaming company, Svenska Spel will be a role model for the industry. We want to take that responsibility on a broad front.
“The gaming industry is undergoing major changes, including the government’s ongoing gaming market investigation, which is extremely important for getting order and order in the industry. It is therefore valuable to be able to strengthen with Erika’s solid competences.”