Today, we officially welcome our new CEO Andria Vidler to the Allwyn family!
Andria will lead Allwyn UK as it becomes the operator of The National Lottery in February 2024, with the mission of increasing the funds generated for Good Causes over the course of the ten year licence period.

Andria is a proven business leader, with a track record of creating value for stakeholders at a range of high-profile UK media businesses. She was most recently the EMEA CEO at Tag Worldwide, a leading global marketing production business. Andria was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

Andria commented: “I am extremely excited to finally start my role at Allwyn! My ambition is to ensure that The National Lottery is in the best shape possible for the future. This means, a National Lottery that is played across the nation, that will grow returns to Good Causes, and that provides better games, enjoyed by people responsibly and safely.

I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”

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