Published: July 7, 2024

Scenes from the WLA/EL Marketing Seminar


The Marketing Seminar is an annual event attended by everyone interested in the European lottery sector. Held in London for the last twenty years, it is moving to Barcelona end of January 2025. ICE Totally Gaming trade-show is also moving to Barcelona and being held the same week as WLA/EL Marketing Seminar. In terms of content and the industry leaders who participate, the WLA/EL Marketing Seminar has evolved into a hugely important event. Check out articles on pages 10, 14, 16. Based on presentations made at the Seminar, they give us a feeling for the high level of insights and focus of this event. Visit to learn more about the educational seminars, trade shows, and services provided by the European Lottery Association.

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