Published: September 15, 2023

PGRI LOTTERY EXPO NASHVILLE 2023 -Thank you for attending!

Special Thanks to Presenters, and panel discussion moderators and panelists for producing a fabulous conference experience.  Thank you to the Tennessee Lottery for co-hosting and for the TN Lottery team for running the show as well.  And Thank You to everyone who participated in PGRI Lottery Expo Nashville.  It's really the active engagement of all of us, over 200 industry leaders, that create the magic of Lottery Expo and we so appreciate all of you for joining us to celebrate of government-lotteries and the role they play in society.   We need to announce the dates and venue of our March 2024 Smart-Tech conference, and promise we are racing to do that. 


CO-HOSTED by  PGRI, Inc., The Tennessee Lottery, and our Industry-Leading Sponsors

September 11-13, 2023

Click here to register Lottery Complimentary

Click here to register Early Bird Vendor

The W Nashville Hotel - room block sold out call for cancellations.

Music City here we come!

 Sponsored by Industry Leaders

Ø Double-Platinum Sponsors:

IGT, INTRALOT, Pollard Banknote, Scientific Games

Ø Platinum Sponsors: Abacus Solutions, Carmanah Signs, IWG Instant Win Games, Jackpocket,  

Ø Gold Sponsors: Alchemy3, EQL Games, Fennica Gaming, Inspired Entertainment, Neogames, Pro-Lite, SCA Promotions

Ø Pollard Banknote  Sponsor of WILL Special Guest Speaker: Captain Gail Harris, United States Navy (Retired)

PGRI Lottery Expo Nashville Program
Monday September 11
Noon: Registration and Information Desk opens to greet everyone

5:00 – 7:00 pm  Opening Night Reception in The Rooftop Terrace

Tuesday September 12

7:45 – 8:30 am Continental Breakfast in The Great Room         

8:30 am:  Paul Jason, CEO, PGRI, Inc. opens conference

Poll Everywhere Questions to be used throughout the conference to set the stage for the sessions that follow

Keynote Presentations:

Melissa Pursley, Senior Vice President Global Lottery Product & Sales, IGT
A Lottery Lens on Futuristic Predictions: Are we there yet?

Steve Beason, President of Digital and Sports Betting, Scientific Games
The AI Jackpot: Unveiling the Future of Lotteries with Artificial Intelligence

Terry Patterson, Chief Operating Officer, INTRALOT, Inc.

Interoperability: The Intralot Way

Matt Isaac, Senior Director, Lottery Marketing, Pollard Banknote
Increase Player Values with Player Engagement Online and Instore

10:00 am.  Coffee Break

Rebecca Paul, Tennessee Education Lottery, President of the WLA, Founder & Chair of WILL
Welcomes us to PGRI Lottery Expo Nashville


Expanding The Retail Landscape – Exploring New Frontiers to Reach Players and Drive Sales
Krista Stepa-Ammeter,
Director, Sales & Marketing, Pollard Banknote

Retail Technology and how it impacts Lottery
Art Kiuttu,
 Senior Lottery Consultant, Abacus Solutions  

How to Win Fans & Influence Players: The Latest Research on Player Engagement at Lottery Retail
Jason Barrs, Senior Vice President Global Sales & Business Development, Carmanah Signs

Growing the eInstant Pie  
Jason Lisiecki,
Vice President, North America,  Instant Win Games (IWG) 

Panel Discussion:  The Intersection of Intelligent Systems and Lottery

Moderator: Drew Svitko, Executive Director, Pennsylvania Lottery

Keith Cash,  Vice President & General Manager Instant Products & Services, IGT
Jacob Kreider, Senior Manager, Business Intelligence, Scientific Games
Mike Lightman, Lottery Industry Consultant
Mark Mitchell, Director, Business Intelligence and Analytics, INTRALOT, Inc.

12:30 to 1:30 pm: Luncheon in the Great Room Terrace

1:30 pm  Panel Discussion:  New player acquisition and player retention in an increasingly competitive games-of-chance market-place:  Building out the omni-channel model for maximum synergy and connection with our players; managing iLottery for maximum complementarity with other channels like land-based retail.  Leveraging Brand Lottery’s consumer awareness to maximum effect.  Adapting to current trends and changes in Consumer Shopping Behaviours to re-shape the way consumers interact with and play the Lottery.  

Moderator: Gretchen Corbin, President and Chief Executive Office, Georgia Lottery Corporation

Jessica Fritz, Senior Manager, Digital Growth Marketing, Scientific Games
Ryan Mindell,
Deputy Executive Director, Texas Lottery
Brian Rockey, Executive Director, Nebraska Lottery
Jennifer Westbury, Executive Vice President, Sales and Customer Development, Pollard Banknote
Andrea Williams, Vice President Marketing, INTRALOT, INC.

A Preview of World Lottery Summit 2024 Paris
Lynne Roiter, General Secretary, World Lottery Association (WLA)

2:45 pm:  Coffee Break     

3:00 pm    'Take Command and Win'    Special Guest Speaker: Captain Gail Harris, United States Navy (Retired)
Bloom Where You're Planted: Turning a desert experience into an oasis of opportunity
Through hard work fired by courage and persistence- she became the highest ranking African-American female in the U.S. Navy 
WILL (Women’s Initiative in Lottery Leadership)

Panel Discussion:  Progress in the Empowerment and Advancement of Women in Lottery
WILL (Women’s Initiative in Lottery Leadership)

Moderator:   Rebecca Paul,   President & CEO, Tennessee Lottery, President of the World Lottery Association, and Founder and Chair of WILL

Richard Bateson, Chief Commercial Officer, INTRALOT, Inc.
Wendy Montgomery,
 Senior Vice President, Marketing, Communications and Sustainability, IGT
Jennifer Welshons, Chief Marketing Officer, Scientific Games
Jennifer Westbury, Executive Vice President Sales & Customer Development, Pollard Banknote

4:30 pm  Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award honoring:

Michelle Carney, Vice President, Global Lottery Marketing, IGT
Jeanna King,
Vice President, Creative Engagement & Events, Scientific Games

5:00 to 7:00 pm  Reception in Living Room Terrace

Wednesday September 13

7:45 – 8:30 am Continental Breakfast          

8:30 am:  Paul Jason, CEO, PGRI, Inc. opens conference  

8:35 am.   Panel Discussion:  Retail Modernization and Optimization: What are retailers doing to modernize and what does Team Lottery need to do to meet and exceed their expectations?  How are in-lane, self-serve, and POS innovations revolutionizing the retail store?  How are retail inventory management and order fulfilment processes being automated?   How is the in-store playing experience being digitized? Applying the most progressive tools, methods, and 'best-practices' to drive Sales at Retail. 

Moderator:  Eric Grubbs, Deputy Executive Director of Sales, Pennsylvania Lottery


Krista Stepa-Ammeter, Director, Sales & Marketing, Pollard Banknote
Tonya Beenders,
Chief Sales Officer, Missouri Lottery
Maxwell Goldstein, Vice President Sales Americas, Carmanah Signs
Terry Presta, Head of Business, North America, Abacus
Paul Riley, Vice President, Retail Innovation & Partnerships, IGT


Super-Charged Customer Service: How to meet expectations of today’s consumers using AI-enabled customer service tools.
Paul Guziel, Chief Executive Officer, Alchemy3

Applying Creativity and Ingenuity to the Messaging Systems that Increase Consumer Awareness of Lottery
Gregg Edgar, Senior Lottery Consultant, Pro-Lite

How the COVID Pandemic Created the World’s First Lottery-Only Aggregator
Brad Cummings, Founder & Chief Executive Officer, EQL Games

10:15 am. Coffee Break

A Conversation with Rebecca Paul, CEO of Tennessee Lottery and President of WLA and

Lorne Weil, Exec Chairman of Inspired Entertainment & Former Chairman and CEO of Scientific Games

Next generation gaming: Unlocking the power of the personalized
eInstant player experience
Joni Hovi, Senior Vice President, Customers and Marketing, Fennica Gaming

Increasing Opt-in for Data & Player Acquisition
Don Silberstein, Senior Vice President, Strategic Marketing and Business Development, SCA Promotions

Unleash Your True iLottery Potential
Chris Shaban, EVP Global Business & Customer Development, Neogames
Rob Wesley, VP North American Customer Development, Neogames

11:30 am.  Panel Discussion: iLottery -Team Lottery is now hitting on all cylinders as it moves from the early life-cycle stages to the high-growth market-expansion stage of digital gaming. Integrating the diverse portfolio of digital tools, consumer touch-points, and lottery objectives to optimize the overall player experience.

Moderator: Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery

Steve Beason, President of Digital and Sports Betting, Scientific Games
Rhydian Fisher, Founder & Chief Executive Officer, Instant Win Gaming (IWG)
Karri Paavilainen, Senior Director, Global Player Marketing Services, IGT
Frank Suarez, Executive Director, DC Office of Lottery & Gaming
Bishop Woosley, Senior Lottery Consultant, Jackpocket

12:30 to 1:30 pm:      Luncheon in the Great Ballroom B    

Sponsored by Industry Leaders







GOLD Leaders



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