Leger has just launched its first annual Player Value (2022) research study.This new study will focus on what factors impact value for players across five key gaming dimensions;
lottery, sports betting, casino gambling, online gambling and video/social gaming/eSports.
Leger’s Analytics team (LEA) will derive how the value players get from participating leads to playing behaviors such as frequency and spending.
The report will be ready in late October 2022, to enable us to include NFL sports bettors and the current Mega and Powerball jackpot runs.
The initial cost for the national Leger Player Value report is just $9,500. Leger’s team also offers a free 45 minute presentation on the results.
Leger has added an additional breakdown on n=1,000 total Hispanic players, with approximately 1/3 taking the survey in Spanish.
Leger’s Lottery & Gaming team will be more than happy to supply information on the investment necessary for the state oversamples and additional questions.
More information is contained on Leger’s website (Player Value Study: Casino Gambling, Sports Betting and More – Leger (leger360.com)), and also in the brochure attached.
Executive Vice President,