The social features on the DraftKings app have been of long interest to the sports betting giant. The functionality was expressed greatly during the first-quarter earnings report.
"DraftKings is off to an outstanding start in 2021,” said Jason Robins, DraftKings’ co-founder, CEO, and Chairman of the Board. "We continued to make progress and remain on track with the migration to our own in-house proprietary sports betting engine, strengthened our content and technology capabilities with the acquisitions of VSiN and BlueRibbon Software, and invested in further differentiating our product offering with the upcoming rollout of social functionality in our DFS and mobile Sportsbook apps.”
This soft launch is a part of the overall rollout of the social product planned for 2021. This first phase will test the features and gauge their interest.
DraftKings has over 1.5 million monthly unique users across its sportsbook, casino, and DFS products, creating an already strong base that should embrace the DraftKings Social network.