Welcome Break renews partnership with leading provider of gaming machines
Playnation, a part of Inspired, contract extended for further five years
Welcome Break, one of the UK’s leading motorway service operators, is pleased to announce the extension of its partnership with Playnation, a part of Inspired Entertainment, a leading provider of gaming machines, who will continue to provide its entertainment services across all Welcome Break sites.
Playnation has a long-standing relationship with Welcome Break, providing customers with some of the best adult gaming machines across the motorway service sector. Given the success of this partnership and the proven popularity of their products, Welcome Break is pleased to extend this relationship for another five years. Playnation will embark upon a full product refresh in the first 12 months to upgrade their existing gaming offering and systems to enhance the customer experience.
John Diviney, Chief Executive at Welcome Break said:
“We are delighted to extend this successful partnership. We look forward to continuing to work with Inspired to provide our customers with a first-class gaming experience at our motorway service areas.”
Peter Davies, Managing Director of Playnation at Inspired Entertainment adds:
“We have a strong and long-lasting relationship with Welcome Break, and we are thrilled to renew our partnership. Welcome Break is a leader in their sector and we are excited to continue to build our collaborative and strategic relationship that will bring best-in-class hardware, content and innovation to the UK motorway service infrastructure.”
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Notes to Editors
Welcome Break is one of the UK’s leading motorway service operators, running 44 service areas and 31 hotels across the UK. Welcome Break fuel forecourts, EV charging and amenity buildings are open 24 hours a day, 365 days a year and attract 85 million customers annually.
Formed in 1959, Welcome Break has 5,000 employees who strive to provide a superior customer experience. It operates world class food and retail brands such as Waitrose, Starbucks, Subway, WHSmith, KFC, Pizza Express and Burger King, as well hotels under the Ramada and Days Inn brands. The business is majority owned by Applegreen plc, the roadside convenience retailer, with operations across the UK, Ireland and the US.
About Inspired Entertainment, Inc. (Nasdaq: INSE): https://inseinc.com/
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across retail and mobile channels around the world. The Company’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. The Company operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for more than 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 44,000 retail channels; digital games for 100+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 19,000 devices. Additional information can be found at www.inseinc.com