Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery
Jun 4, 2025 Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery
New Deal Expands Aristocrat Interactive’s Leadership in U.S. iLottery Industry
LAS VEGAS (June 4, 2025) – Aristocrat Interactive™, under NeoGames, US, LLP, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery program using NeoGames’ iLottery platform and games.
This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio™, along with continuing to leverage the company’s iLottery technology, which includes:
- NeoSphere player account management platform
- NeoDraw draw games system
- NeoCube Business Intelligence solutions; and
- NeoEngage – Aristocrat Interactive’s overall customer and data experience solution
Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specializing in the lottery, casino, and sports betting industries. Under the deal, Aristocrat Interactive will lead the Michigan Lottery’s CRM marketing efforts, including promotions and customer communications, and will deliver managed services including staffing, a customer service center, payments management, third-party integration, compliance, and responsible gameplay solutions.
“This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience, and drive incremental revenue to the School Aid Fund,” said Suzanna Shkreli, Commissioner of the Michigan Lottery. “Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services, and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space.”
Michigan was one of the first states to add eInstant games to its iLottery offerings. The Michigan Lottery consistently positions itself at the forefront of U.S. iLottery’s gross sales and sales per capita.
“The Michigan Lottery is a trailblazer in the U.S. iLottery industry, and we’re proud to be a strategic partner for their business,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers.”
This new agreement with the Michigan Lottery is Aristocrat Interactive’s second consecutive U.S. awarded contract, furthering Aristocrat Interactive’s commitment to innovative digital lottery programs and bringing its total North American iLottery customers for platform and content to eight.
To learn more about Aristocrat Interactive and Aristocrat Interactive iLottery, visit www.aristocratinteractive.com.
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). With a commitment to responsible gameplay, the business delivers land-based gaming systems, content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Customer Experience Solutions (CXS).
Michigan Lottery
About 97 cents of every dollar spent on Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players, and commissions to vendors and retailers. In the 2024 fiscal year, the Lottery provided more than $1.2 billion for Michigan’s public schools, its sixth contribution of more than $1 billion. Since it began in 1972, the Lottery has contributed more than $29 billion to support public education in Michigan. For additional information, visit www.michiganlottery.com.
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