Published: November 18, 2023

adesso to manage social media accounts for LOTTO Hamburg

Hamburg/Dortmund, 16 November 2023 – LOTTO Hamburg is turning to adesso to be its partner for social media. adesso is now the digital media agency in charge of the strategy and content behind all social media channels run by Hamburg’s state lottery company. The experts from adesso’s Digital Experience (DX) division, who specialise in online marketing, branding and social media, made a convincing pitch, earning them a four-year contract with the client.


LOTTO Hamburg has relied on adesso’s services for traditional IT projects in the past. Now the two companies are launching their first close collaboration in the field of social media. “We are delighted that we were able to convince an exciting customer like LOTTO Hamburg of our services, which include professional photo and video productions, along with strategy concept creation and creative services for traditional social media content,” says Madelaine de Nève, Social Media Team Lead in the DX division of adesso, describing the contract.


Creative, entertaining, bold: adesso delivers target group-oriented strategy

Through the strategic reorganisation of its social media channels, LOTTO Hamburg aims to position itself as a responsible gaming provider with a strong connection to Hamburg. To address the target group, the existing communication strategy is to be enhanced in terms of both content and visuals. The collaboration will take into account LOTTO Hamburg’s values, as well as the restrictions associated with the lottery industry. “adesso took a creative, entertaining and bold approach to meeting our expectations in the tender,” said Thomas Hinz, Head of Online Marketing and Sales at LOTTO Hamburg. “We are very much looking forward to working on our social media activities together and taking them to a new level.”


adesso delivers big-picture input

LOTTO Hamburg was looking for a partner who had an excellent command of the entire digital and customer experience, as well as a superior understanding of the lottery business. adesso was able to impress the client with its unique hybrid offering of creative, consulting and IT services. Backed by many years of industry experience in the lottery sector, adesso provides ideas and inspiration that take the big picture into account. In addition to the social media team, the adesso SE performance marketing team will also be working for LOTTO Hamburg.




Madelaine de Nève, team leader social media in the business division Digital Experience at adesso (Copyright: adesso SE)


20200825_Thomas Hinz_klein


Thomas Hinz, Head of department online marketing and sales at LOTTO Hamburg (Copyright: LOTTO Hamburg)

Press information is available online at or and images in high-res at



adesso is one of the leading IT service providers in the German-speaking area and focuses its consulting and software development activities on the core business processes of companies and public authorities. adesso’s strategy is based on three pillars: the comprehensive industry-specific know-how of its staff, extensive expertise in technology that is independent of manufacturers and the application of reliable methods in software implementation projects. adesso delivers the right IT solutions to increase the ability of companies and organisations to compete in the core sectors of insurance/reinsurance, banking and financial services, healthcare and life sciences, energy supply, public administration, automotive and manufacturing industry, trade, transport, media, entertainment, lottery and sports. 

adesso was founded in Dortmund in 1997 and the adesso Group currently employs more than 9,200 people (full-time equivalents). adesso’s shares are listed on the Prime Standard/SDAX. The Group has key customers in the banking segment (including Commerzbank, KfW, DZ Bank, Helaba, Union Investment, BayernLB and DekaBank), the insurance segment (including Munich Re, Hannover Re, DEVK, DAK, Zurich Versicherung, Medizinischer Dienst der Krankenversicherung (MDK-IT)) and numerous other sectors (Mercedes-Benz, Bosch, Westdeutsche Lotterie, Swisslos, DZR Deutsches Zahnärztliches Rechenzentrum, TÜV Rheinland, REWAG, the Procurement Agency of the Federal Ministry of the Interior (Beschaffungsamt des BMI) and the Bavarian State Ministry of Justice (Bayerisches Staatsministerium der Justiz).  

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Press contact

adesso SE
Alexander Stahl
Geschäftsstelle Dortmund

Adessoplatz 1
44269 Dortmund 
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PR Agency from adesso
Christina Haslbeck 
Sendlinger-Tor-Platz 6 

80336 München 
Tel.: +49-89-59997-702 
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