Published: January 24, 2023

EQL Games Adds UK-Based Game Studio Jelly Entertainment to iLottery Aggregator

Lottery content supplier EQL Games announces a new partnership with Jelly Entertainment to offer new content for iLottery platforms in the U.S. and abroad. The agreement supports Jelly’s entry into the iLottery market by leveraging EQL Games’ extensive lottery network and utilizing its proprietary RGS technology to integrate with lotteries and their system vendors. This agreement expands EQL Games’ overall portfolio of games and builds on the company’s mission to deliver lottery content that is novel, engaging, and profitable for its lottery clients.

“We are adding some of the world’s most innovative game studios in iGaming to our iLottery aggregator and this agreement with Jelly is a continuation of that theme,” said EQL Games CEO Brad Cummings. “Jelly fits that mold with new game concepts yet to be introduced to the U.S. market that promise to take eInstant products to the next level. We are fortunate to be able to offer these games to our lottery clients as we work tirelessly to bring new digital products to the iLottery market, especially in the U.S.”

Jelly, founded in 2021 by well-known industry experts with experience honed with some of the top names in gaming and game development, is an up-and-coming real-money omni-channel game developer. While Jelly is very much in its infancy, they are already working with a number of industry-powerhouses. The developer specializes in developing games that are fresh, accessible, and push boundaries beyond the norm.

“EQL Games is building a reputation for being selective in their partnerships with game developers, so being invited to join them on their journey is a recognition of our growing talent and success in the industry. Making our games available to EQL Games’ lottery clients opens the door to a number of new and exciting opportunities, and will expand our reach in global markets. We have exciting plans to help EQL Games truly differentiate itself, and look forward to a productive relationship.” said Jelly Entertainment’s Victoria Newbolt.

This agreement expands the content catalog EQL Games can offer lotteries in the U.S. and abroad through its proprietary RGS technology. Due to the advantages of a modern technology stack, this universal platform allows lottery operators to rapidly deploy multiple games and game types through a single integration point. This allows lotteries to remain competitive in today’s digital gaming space without having to increase staff and other expenses.

Game types offered through the EQL’s aggregation platform include eInstant, traditional draw, instant draw, sports lottery, keno, and raffle. The system’s overall development and performance speeds give lotteries unprecedented flexibility in delivering new content to their players so they can remain competitive in an increasingly crowded marketplace.

Brad Cummings
(502) 644-1454


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