Public Gaming Industry
Advertising/Marketing
Iowa Lottery Storytelling Receives Two Top Awards
CLIVE, Iowa — Two of the Iowa Lottery's recent ads telling the story of its products have received major awards.
The lottery's "Perfect ...
Commercial operators fighting with Tribal casinos over the rights for sports-betting in California
Expensive, dueling ad campaigns over allowing sports betting in California are ramping up ahead of the November election.
One measure wo...
Dueling sports betting ad campaigns ramping up in California
The back-and-forth is making for an expensive campaign as two powerful industries fight for your vote
Expensive, dueling ad campaigns ov...
The Belgian National Lottery wishes to point out that the article published in the daily "Het Laatste Nieuws" on Saturday June 11, 2022 does not correctly relate the facts
Official reaction: the National Lottery publishes its letter of October 1, 2021 in complete transparency
Following recent ar...
OZ Lotto Launches New Lotterée Campaign Via 303 MullenLowe Perth
303 MullenLowe Perth this week introduced Sue and Glenn – larrikin leads of a new OZ Lotto brand platform ‘Lotterée’, developed for Lotte...
Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban
The proposal has been made across all forms of marketing apart from sport sponsorships
Belgium is the latest country to crack down on sp...
GET READY FOR THE SUMMER OF FUN WITH THE MISSISSIPPI LOTTERY
JACKSON, MISS. – Beat the heat with great prizes from mid-May through Labor Day in the Mississippi Lottery’s Summer of Fun promotion.
In...
By Ray Bates, former Director of the Irish National Lottery, former President of the EL, and now Honorary President of EL 'CELEBRATING TWO DECADES OF THE BIGGEST LOTTERY MARKETING TRENDS'
https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/CELEBRATING.pdf
By Danielle Hodges, Director of Global Product Innovation & Development, for Scientific Games 'Add Some Magic to your Holiday Game Strategy'
https://Publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/HOLIDAYGAME.pdf
Gambling ads continue to get more airtime in the US
Sports betting is here to stay, in the US and around the world. Like any industry, gambling operators want to be able to advertise to att...
Mannings featured in responsible gambling commercial
CLICK HERE TO WATCH AD https://youtu.be/W8iO6r1e-6k
https://broncoswire.usatoday.com/2021/12/25/peyton-manning-caesars-sportsbook-res...
THE POWER OF SOCIAL MEDIA
CLICK HERE TO READ
The Texas Lottery Commission received three top lottery industry awards during the 2021 North American Association of State and Provincial Lotteries’ (NASPL) annual conference
FOR IMMEDIATE RELEASE MEDIA CONTACT: Media Relations, 512-344-5131 This email address is being protected from spambots. You need JavaScript enabled to view it.
TEXAS LOTTERY PRESENTED WITH THRE...
Bally's Corporation Acquires Telescope Inc., A Leading Provider Of Real-Time Fan Engagement Solutions
PROVIDENCE, R.I., Aug. 12, 2021 /PRNewswire/ -- Bally's Corporation (NYSE: BALY) today announced that it has acquired Telescope Inc., the...
Topekans win Jayhawk Gameday Experience promotions through Kansas Lottery
TOPEKA, Kan. (WIBW) - A handful of Topekans have won Jayhawk Gameday Experience promotions through the Kansas Lottery.
The Kansas Lotter...
CAMELOT launching UK National Lottery's brand campaign celebrating players' support of Team GB and ParalympicsGB
CAMELOT LAUNCHES THE NATIONAL LOTTERY’S LARGEST EVER BRAND CAMPAIGN TO CELEBRATE PLAYERS’ SUPPORT OF TEAM GB AND PARALYMPICSGB
– ...
Online Gambling Sites Pump $153.6 Million Into Local TV
If much of the early chatter regarding legalized gambling’s effect on the U.S. sports industry is informed by a sort of technocratic wish...
La Française des Jeux Launches the “Objectif Maison” Scratch Ticket, Its New Annuity Game
BOULOGNE, France (January 5, 2021) - La Française des Jeux (FDJ) is launching the “Objectif Maison” scratch ticket, which makes it possib...
Luxury at a price: The Greenbrier offers 'buy out' deal for $250,000 per day
If you have a spare quarter of $1 million burning a hole in your pocket, you can have some pretty fancy digs all to yourself and for your...
National Lottery Restores ITV Primetime Coverage
The National Lottery has restored its terrestrial primetime coverage on Saturday night, winning sponsorship of three ITV back-to-back ser...
National Lottery Restores ITV Primetime Coverage
The National Lottery has restored its terrestrial primetime coverage on Saturday night, winning sponsorship of three ITV back-to-back ser...
Google Ireland fined €100,000 for serving up gambling ads in Italy
Italian regulator rules Google flouted the rules over ads for gambling operators
Google Ireland has been fined €100,000 by Italy’s commu...
FDJ Names Publicis Media For Leading Its Marketing Review
By naming Publicis Media as its new lead advertising agency, France’s national lottery operator Française des Jeux (FDJ) has completed it...
Gambling companies spend more than $2M on sports betting ads
Gambling companies have spent more than $2 million trying to persuade Maryland voters to approve sports betting.
The Baltimore Sun repor...
Kansas Lottery Giveaway
Kansas Lottery Giveaway
KWCH 12 and Kansas Lottery are teaming up to give you a chance to win great prizes!
WICHITA, Kan. (KWCH) -
KWC...
The Illinois Lottery is bringing FUN to Illinoisans across the state with WinningSummer.com
FOR IMMEDIATE RELEASE
July 10, 2020
Me...
Camelot launches new National Lottery ad campaign to let nation know that it still could be them
‘IT COULD BE YOU’ – NEW NATIONAL LOTTERY AD CAMPAIGN FROM CAMELOT LETS NATION KNOW THAT IT STILL COULD BE THEM
NEW CAMPAIGN REIMAGINES I...
Camelot Thanks National Lottery Players In New Ad Campaign
Camelot Group has unveiled a new TV advertisement campaign that aims to thank National Lottery players for helping local and regional e...
Ad campaign the Iowa Lottery began yesterday, titled "Thank You, Iowa"
It is a message that Iowans will hear on their radios, see in their social media feeds, and watch on their televisions over the next f...