FanDuel Casino has named Mischief as its new creative agency of record amid anticipated expansion. To this end, Mischief has been tasked with consolidating FanDuel Casino’s position as the duo prepares to launch their debut campaign later this year.
Unlike the brand’s sports betting offering, FanDuel said its casino platform appeals to a wider audience, with more or less equal usage between men and women.
As a result, the brand said that FanDuel Casino provides Mischief with “breeding ground” for new customer engagement initiatives, including “cross-selling opportunities in other areas of the business.”
FanDuel Casino VP of Brand Strategy Daniele Phillips offered more information on what the business has in mind, namely its desire to move away from so-called “category conventions”.
“We are entering uncharted territory as more and more states begin to welcome online casinos, and as FanDuel Casino introduces itself and becomes familiar with people across North America, we want to do it in an unexpected and far from category conventions,” said Daniele Phillips.
“This is an industry ripe for disruption. So it’s only fitting that our agency partner specializes in exploring things,” Daniele added.
Greg Hahn, Mischief Co-Founder and Creative Director, expressed a similar slant: “We look forward to creating an unmistakable edge for FanDuel Casino,” he said. “The FanDuel team are our kind of people: smart, strategic and ready to rock the boat. We are really excited to be partners.”
The FanDuel Online Casino platform, which is evolving a lot in the betting and gambling market, is currently live in four states: New Jersey, Pennsylvania, Michigan and West Virginia.