Published: June 28, 2022

Iowa Lottery Storytelling Receives Two Top Awards

CLIVE, Iowa — Two of the Iowa Lottery's recent ads telling the story of its products have received major awards.

The lottery's "Perfect For Anyone" ad that highlighted its 2021 holiday-themed scratch games won a Gold Telly Award in the Regional TV General-Entertainment category. The lottery's "The Champ" ad also won a Gold Telly Award in that same category. That ad followed a retired boxer who realized he could achieve a comeback by entering nonwinning scratch tickets for a chance to win more prizes in the lottery's 2021 "Million Dollar $ummer" promotion.

"It's an honor for the creativity of our hard-working and talented team of Iowans to be recognized with such prestigious awards," said Iowa Lottery CEO Matt Strawn. "These two ads responsibly showcase the fun and excitement of playing the lottery – which, of course, ultimately benefits good causes right here in Iowa. "

The Telly Awards were founded in 1979 to honor excellence in local, regional and cable television commercials, and non-broadcast video and television programming was added soon after. Today, the Telly Awards honor excellence in video and television across all screens.

The awards receive more than 12,000 entries annually from all 50 states and five continents. Entries are judged by a council representing more than 200 working industry professionals. Telly Awards are given at the gold, silver and bronze levels. Telly Awards are given at the gold, silver and bronze levels.

Entries in the latest round of the Telly Awards competition were submitted by Dec. 10, 2021, and winners were announced in late May.

The Iowa Lottery's 2021 Telly Award-winning ads that be viewed here:

About the Iowa Lottery: Since the lottery's start in 1985, its players have won more than $5 billion in prizes while the lottery has raised more than $2.2 billion for state programs. Today, lottery proceeds make a difference in Iowa in multiple ways. They help Iowa veterans and their families through the Iowa Veterans Trust Fund. They help the families of Iowa peace officers, firefighters and corrections employees who die in the line of duty. And they provide help for a variety of significant projects through the state General Fund.

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