Published: November 18, 2022

The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love

British operator Camelot's largest-ever festive campaign is a madcap romance that starts on a train


National Lottery Christmas Luck brings two strangers together on a train, inspiring them to take a chance on love National Lottery, adam&eveDDB

Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.’s National Lottery. 

The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB,

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