sports betting

Sports betting elbows Massachusetts Lottery out of TV ad market

Lottery Executive Director Mark William Bracken said the retreat from TV was due to the relatively limited advertising budget the Legislature provides the Lottery and because “the cost of advertising has increased” now that sports betting companies are going heavy on advertising to attract gamblers to their platforms. Treasurer Deborah Goldberg's calls for the Lottery to be allowed to sell its products online have not been embraced by the Legislature, with the House backing the move last session but Senate Democrats not agreeing to it.

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