Kentucky Lottery President and CEO Tom Delacenserie said key changes in marketing efforts and Scratch-off products helped contribute to the increased sales. “We’ve reconfigured our marketing efforts behind game-specific ads which help increase awareness of new tickets, and we’ve changed our prize structure to add better prizes that players enjoy,” said Delacenserie. “Our retailers have also been hugely supportive in this effort. Around 90% of the new game launch tickets we shipped in March were on sale and ready for purchase within three days of being shipped. Combine this with the increased product awareness, and that’s how you set records,” Delacenserie said.

MARCUS GLASPER