Download a new IGT White Paper for ideas and actions to overcome perceptual barriers and bring lottery into the everyday experience of non-regular players.

"Visitors to the IGT booth are invited to explore a series of environments and learn how lottery players can connect across gaming verticals and channels. You will see ideas and solutions to evolve the play experience in each location," said Declan Harkin, Senior Vice President and Chief Operating Officer Lottery, International. "Our immersive experience reflects IGT's Customer First approach and investment in future-focused research, platforms and content to help lotteries offer seamless play and open a dialogue with new player demographics."

“With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever,” Inspired executive chairman Lorne Weil said. “We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.

“We are extremely excited about bringing the Schafer team into the Pollard organization and believe it will be a strategically important new product for us to help lotteries maximize their retail sales and generate greater proceeds for their good causes,” said Doug Pollard, Co-Chief Executive Officer of Pollard Banknote.