4 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2023 Publisher & Chief Executive Officer Paul Jason pjason@publicgaming.com President Susan Jason sjason@publicgaming.com Brand and Design Dan Eggers Design Lottery Industry Consultant Jim Acton Honored Founders Doris & Duane Burke Subscriptions United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD For email address changes, subscription requests and requests to be placed on our e-Newsletter distribution list, e-mail Susan Jason at sjason@publicgaming.com Contact Information PGRI, Inc. 1769 Flagstone Terrace, The Villages, FL 32162 PublicGaming.com T: +425.449.3000 F: +206.374.2600 Public Gaming International Magazine Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com November/December 2023 Volume 52, Issue 6 ©2023 all rights reserved. Public Gaming Research Institute cISSN: 1042-1912 14 New Player Acquisition and Player Retention in an Increasingly Competitive Games-Of-Chance Marketplace Gretchen Corbin, President and CEO of the Georgia Lottery Jessica Fritz, Senior Manager, Digital Growth Marketing, Scientific Games Ryan Mindell, Deputy Executive Director, Texas Lottery Brian Rockey, Executive Director, Nebraska Lottery Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote Andrea Williams, Vice President, Marketing, INTRALOT 18 The Intersection of Intelligent Systems and Lottery Drew Svitko, Executive Director of the Pennsylvania Lottery Keith Cash, Vice President Global Instant Ticket Services, IGT Jacob Kreider, Senior Manager Business Intelligence, Scientific Games Mike Lightman, Chief Comm. Officer, IWG (Instant Win Gaming) Mark Mitchell, Dir. Business Intelligence & Analytics, Intralot, Inc. 22 Managing iLottery for Maximum Growth, Maximum Player Engagement and Maximum Complementarity with Other Channels Like Land-Based Retail Stephanie Weyant, Deputy Executive Director, Marketing and Products at the Pennsylvania Lottery Steve Beason, President, Digital and Sports Betting, Scientific Games Jason Lisiecki, Executive VP, Instant Win Gaming (IWG) Karri Paavilainen, Senior Director, iLottery, IGT Frank Suarez, Executive Dir., DC Office of Lottery & Gaming Bishop Woosley, Senior Lottery Consultant, Jackpocket 26 Retail Modernization and Optimization Drew Svitko, Executive Director of the Pennsylvania Lottery Krista Stepa-Ammeter, Director, Sales & Marketing, Pollard Banknote Tonya Beenders, Chief Sales Officer, Missouri Lottery Max Goldstein, Vice President Sales Americas, Carmanah Signs Terry Presta, Head of Business, North America, Abacus Paul Riley, Vice President, Retail Innovation & Partnerships, IGT 28 Tested. Proven. Trusted. GLI’s mission to support the integrity and security of lotteries continues to evolve. Joseph Bunevith, Vice President, Government Relations and Regulatory Affairs, Gaming Laboratories International (GLI®) CONTENTS N O V E M B E R / D E C E M B E R 2 0 2 3 F E A T U R E D I N T E R V I E W S A N D P A N E L D I S C U S S I O N S 14 18, 26 22 28
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