Public Gaming International January/February 2022

Public Gaming January/February 2022 1
GLI 'Letter from the CEO' 2
IGT 'Your Instant Star in Your Game Portfolio Marilyn Monroe' 3
TABLE of CONTENTS 4
SCIENTIFIC GAMES 'Big Things Happen when Small Things Work Together' 5
FEATURED ARTICLES and DEPARTMENTS 6
IWG 'The e-Instant Leader' 7
Publisher's Page 8
IGT 'Future Forward. Results Driven' 9
PGRI INTERVIEWS Hansjörg Höltkemeier Co-CEO of the Deutsche Klassenlotterie Berlin President, European Lotteries (EL) 10
BEDE 'Digital Partner for Lotteries' 11
bede 'www.bedegaming.com' 13
The Belgium Lottery, EL, and WLA Celebrate the 580th Anniversary of the world’s first lottery 14
CARMANAH SIGNS 'All Digital at Retail. One Powerful Platform 15
PGRI INTERVIEWS Jannie Haek, Chief Executive Officer, Belgium Lottery 'Bruges, 1441' 17
PANEL DISCUSSION: After Two-Year Absence, Rebecca Paul's Industry Leader Panel Makes a Triumphant Return 18
MUSL NEWS POWERBALL CELEBRATES POWERFUL START TO 2022 20
ABACUS LOTTERY EVERYWHERE 'Give the customer what they want, where they want it' 21
PANEL DISCUSSION 'Re-Imagining Online Games' 22
SCIENTIFIC GAMES 'The Price is Right. Come On Down' 23
LOTTERY INNOVATION It's Part of Jeff Martinek's Live Work at Scientific Games 24
By Michelle Carney, Vice President Global Lottery Marketing, IGT 'BLUE-SKY THINKING' 26
By Alistair Boston-Smith, Chief Strategy Officer, Bede Gaming 'How 2020-21 Changed Lotteries Forever' 30
IGT Beyond eInstants: Exploring Digital Draw Games 32
MDJS No 1 Partner of Sport Morocco 33
HAZEN 'Improving the Performance of Families of Games' 36
By Brad Cummings 'EQL GAMES: Reimagined and Ready for the Future' 37
IGT 'GET READY FOR THE NEXTWAVE OF PLAYER EXPERIENCES' 38
PULSE OF THE INDUSTRY 44
'The Amazing Performance of North Carolina's HOLOGRAPHIC FAMILY OF GAMES 50
HOLOGRAPHIC Games can Boost Your Lottery's Profits 51
By Philippe Vlaemminck, Managing Partner pharumlegal; pharumlegal.eu 'Next-generation RFP's designed to accelerate growth, progress, and innovation in the African Lottery & Sport Betting Market' 52
SCIENTIFIC GAMES 'SCIQ' Helping Build a Better Tomorrow' 54

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