Next week, the Gaming Inspectorate is launching a broad nationwide campaign with the aim of raising awareness of the authority and the legislation on gaming. The campaign is the authority's first since the major re-regulation of the gaming market and the change of name from the Lottery Inspectorate at the beginning of the year.

- By telling us that the Games Inspectorate is there, what we do and above all why, we hope to make the market safer for everyone who plays, says Anders Sims, communications manager at the Games Inspectorate.

It is almost a year since the new Gaming Act came into force, which means that gaming companies must have a Swedish license in order to conduct gambling operations in Sweden. However, the fact that the Gaming Inspectorate is and is responsible for supervision is still relatively unknown to the public.

- The license is a security stamp. It is the Gaming Inspectorate that issues the licenses and is responsible for calling the companies that are licensed to ensure that they live up to the Swedish regulations. We want those who play to know what applies, so that they can choose companies with a Swedish license, says Anders Sims.

Licensing requirements are high and consumer protection is extra important. Players must be able to set their own limitations, both financial and temporal, and the gaming companies must not be misleading or intrusive in their communication. The gaming companies must also link to Spelpaus.se, the Gaming Inspectorate's service where anyone who wishes can suspend themselves from games for a shorter or longer period. Today, over 46,000 people are suspended.

The Gaming Inspectorate's campaign is spreading widely across the country for two weeks in late December and early January and will be seen outdoors, in print and in digital channels. The campaign budget is SEK 2.5 million, which is relatively little compared to the gaming companies' advertising investments. But the campaign runs during the interim days as the price is significantly lower than usual.

This is the first part of a long-term effort to increase awareness of the Gaming Inspection's mission and counteract gambling problems and increase the proportion of gambling companies with Swedish licensed companies.

More information

Anders Sims, Head of Communications, 0765-330 167 This email address is being protected from spambots. You need JavaScript enabled to view it.

My Hamrén, press officer, 0765-330 174 This email address is being protected from spambots. You need JavaScript enabled to view it.

Examples of outdoor advertising

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The Gaming Inspection is the authority that will ensure that the Swedish gaming market is legal, safe and reliable. We safeguard the interests of consumers and should also help to reduce the risks of the social harm that gambling can cause.

https://www.spelinspektionen.se/press/nyhetsarkiv/spelinspektionen-kampanjar-for-okad-kannedom/