Carolina Swaffer new Head of Ombudsmen & Customer and partner service at Svenska Spel

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Carolina Swaffer new Head of Ombudsmen & Customer and partner service at Svenska Spel

Carolina Swaffer has been appointed Head of Agents & Customer and Partner Services at Svenska Spel. The service is brand new and Carolina Swaffer will be a member of Group Management and report directly to the CEO. She comes from a post as Head of Communication Services Sweden at Postnord and takes up her new position at Svenska Spel on June 1, 2019.

- I am very happy to welcome Carolina Swaffer to Svenska Spel. Her broad experience in business development and sales will be valuable in developing the cooperation with our agents and partners and the service to our customers. The focus on the customer meeting is crucial for Svenska Spel to be competitive in the new gaming market, and Carolina has exactly the right expertise, says Patrik Hofbauer, President and CEO Svenska Spel.

As Head of Ombudsman & Customer and Partner Services, Carolina Swaffer will be responsible for the Svenska Spel Group's work with more than 6,500 agents and partners across the country and service to the Group's 2.1 million customers.

Prior to the new gaming market, Svenska Spel made a major transition in 2018 with adaptation of the Group to the new gaming regulation and competition law. Among other things, the Group was divided into three business areas. Agents work with the business areas Tour and Sport & Casino, while Customer and Partnerservice provides support to all three business areas.

- I am very pleased with the confidence to lead this new unit and develop the customer meeting at Svenska Spel. I hope, among other things, to contribute with my long experience of digitization, omni channel and sales. Svenska Spel is a strong player that faces an exciting challenge and a fantastic future in the re-regulated gaming market. This, in combination with the company's focus on sustainability and gaming responsibility, is something that I look forward to working with, says Carolina Swaffer.

Carolina Swaffer has been Head of Communication Services Sweden at Postnord and has been part of Postnord Sweden's management team since 2014. Prior to that she has had various roles in sales and service development at Postnord / Posten and also has many years of experience from Telia.