New EuroMillions ad campaign launching ‘Not That Dream’ taps into a fun and unexpectedly relatable dream world

in Lottery
Ahead of a special £107m EuroMillions draw next week, Camelot is launching a brand new National Lottery ad campaign tomorrow. 
 
‘Not That Dream’ taps into a fun and unexpectedly relatable dream world – to get National Lottery players dreaming about winning EuroMillions ‘Dream Come True Money’. 
 
Kicking off the new campaign will be the TV ad ‘Naked’, which breaks on Saturday 29 May and will air during the Man City v Chelsea Champions League Final – with further primetime slots throughout the week. 
 
More ads for the 'Not That Dream' campaign will follow later in the year – all with playful, tongue-in-cheek creatives.
 
Please see attached stills from the ad, the full credits below and you can download the ad here: https://wetransfer.com/downloads/16738b8cb4ba47ba4f01d6e06c6a903020210528134043/1e78672486cf38755c6022017316959020210528134133/6c0e4d
 

 

CREDITS

Project:

 

EuroMillions “Not That Dream”

Client name & job title:

Camelot UK Lotteries Limited:

Keith Moor, CMO

Anna McInally, 
Head of Marketing Communications

Dan Mitchell, Marketing Manager

Lauren Pinkus, Assistant Brand Manager

Creative Agency:

 

adam&eveDDB

Group Executive Creative Director

 

Ben Tollett

CEO

 

Mat Goff, Tammy Einav

Creatives:

 

Sophie Knox, Miles Carter

Social Creatives:

 

Phoebe Wright

Agency Planner:

 

Beth Mackenzie

Managing Partner

 

Sam LeCoeur

Business Director

 

Victoria Ellis

Account Director

 

Sam Perez

Account Manager

 

Renee James

Project Manager

 

Lara Harper

TV Producer:

 

Celestine Hall

Social Producers:

 

Lucy Trower

Media Agency:

 

Vizeum

Media Planners:

 

Hannah Jones, Dominic Sadler

Production Company:

 

HunkyDory

Executive Producer

 

John Doris

Producer

 

Doochy Moult

Post Producer

 

Sydney Levy

Director:

 

Conor Byrne

Editing Company

 

Tenthree

Editor

 

Quin Williams

Post-production:

 

Electric Theatre Collective

Audio Post-production

 

Factory

VFX ARTISTS: 

Creative Director: Giles Cheetham

VFX Supervisors: Fasa Oyibo & Neil Scholes

Colourist: Jason Wallis

 D.O.P: 

Theo Garland  

 

 

Sarah Icken
Senior Media Relations Manager
Press Office: 020 7632 5711

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