Public Gaming March/April 2015 - page 44

Being a Brand Ambassador involves building relationships with customers and retailers.
Persistence and passion are required but not enough. Skills in game optimization, synergistic
marketing, and profit generation are required. All of these must be done responsibly on
emerging technology, in secure environments, and offered to a diversified customer base.
NASPL 2015 and its theme “Building the Brand” will target this growing need by offering topical
breakout sessions and keynote speakers. Come to Dallas to learn the latest techniques, methods,
and skill sets from professionals that have achieved brand success.
The Hilton Anatole is an iconic destination within itself. This Dallas hotel, conveniently located in the
Design District, comprises over 45 lush acres just north of downtown Dallas. Situated near many
attractions, the hotel features a unique Asian-designed atrium lobby complemented by reflecting pools,
greenery and comfortable seating areas. Hilton Anatole is home to one of the largest Asian art
collections in the world, with more than 1,000 pieces of fine art on display throughout the hotel.
A perfect venue for “Building the Brand.” Don’t miss out on NASPL 2015 because in “Dallas,
Big Things Happen Here.”
October 13-16, 2015 / Dallas, Texas / Hosted By the Texas Lottery Commission & NASPL