being created and refined, the reality
is this is where the customer is, every
day, for nearly everything they do.
But it isn’t where most lottery cus-
tomers connect with their lotteries..
Digital engagement with lottery, re-
flected in such things as web visits,
app downloads and loyalty sign-ups,
has thus far been relatively small per-
centage of the total customer base.
Success with i-Lottery
(or Loyalty or Apps
or …) Starts Long
Before Deployment
The truths is, a successful loyalty
or app or i-Lottery deployment starts long before the program is
launched. It starts with digital acquisition and engagement strategies
from the very first web hit, email sign-up or app download. Fully
leveraging digital to enhance the play and shopping experience of
lottery games, means first building as big of a community as pos-
sible. And then with the right tools and technologies, converting
the engaged community to loyalty members, downloaded apps, sub-
scription enrollments and more.
What’s Your App Strategy?
The Atlantic recently noted that the App economy, after just sev-
en years, is already bigger than Hollywood. There are more than 1M
apps in iOS as well as in Google Play. The Mobile gaming (includ-
ing social) market, on a fast growth track, is expected to be worth
$100B by ’17 (Source: The Transformation of Casino Gaming In
The UK, App Annie). Revenue models and market response for
apps is changing how companies assign value. Freemium strategy is
overwhelmingly favored in games and per App Annie, casino games
monetize better than other categories, even when no real money
gaming is involved. However the category gets defined or how big
