|"Completing the Bally transaction brings together two exceptional organizations with a common culture of innovation and customer focus," said Gavin Isaacs President and Chief Executive Officer of Scientific Games "We are excited by the opportunities that will be created by combining each organization's core strengths in developing engaging gaming entertainment products, advanced technologies and systems, and providing value-added services to help our customers grow their revenues."|
|The decision from U.S. District Judge Michael Shipp was the expected outcome since the judge had ruled similarly in the past. The state, locked in a legal battle with the NCAA and four professional sports leagues, is expected to appeal to a higher court. "We are going to continue pursuing every legal option available," State Senate president Steve Sweeney said in a statement Friday. "The economic impact that sports wagering can have on New Jersey is far too important to simply shrug our shoulders and move on." The ruling comes just over a week after NBA Commissioner Adam Silver said he supports legalizing sports gambling. Silver is the first commissioner of a major U.S. sports league to make such a stand.|
|“Over the past 23 years, GTECH’s flexible technology solutions and marketing insights have supported the Missouri Lottery’s innovative approaches and multi-faceted portfolio,” said GTECH Americas President and CEO Jaymin B. Patel. “Through this agreement, our robust, forward-thinking solutions will help to ensure that the Lottery continues to grow and raise funds for good causes." “The Missouri Lottery is continuously seeking new ways to increase profits for public education through strategic innovation,” said Missouri Lottery Executive Director May Scheve Reardon. “This agreement with GTECH will continue to drive the Lottery’s performance to greater levels as technology and player demographics evolve.”|
|Mr. Antonopoulos commented:“After 22 years at the helm of INTRALOT since its founding I believe this is the time for a necessary management renewal. My colleagues and I are thankful for the support of the Chairman of the Board and the Shareholders in a most enjoyable journey towards the creation of a large multinational company deeply rooted in five continents. I will continue to support the Board and the management, towards the achievement of the company goals in the new era”.|
|The Pala Indian tribe of California is expected to launch its Internet gambling site in New Jersey, the first tribe to do so.|
|Senator Harry Reid may still be working with Sheldon Adelson to push through the “Restoration of the Wire ACT” (RAWA) during the “lame duck” session. Lobbyists for Adelson’s Las Vegas Sands Corp. have been working in recent weeks to press for quick passage of the measure, holding discussions with aides to House Speaker John A. Boehner (R-Ohio) and Senate Majority Leader Harry M. Reid (D-Nev.).|
|Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income. Comprising of the U.S. population, brands need to understand how to market to Gen Z. Here are three things every marketer should know about this group:
1. When it comes to social media, it's all about YouTube and Snapchat: 93% of Gen Z say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day. 2. Empower them to do things themselves: Self-reliance and empowerment are the key elements of engagement. And marketing strategies will need to speak to this need for efficiency to be successful.Brands should give customers the tools to learn, do or experience things themselves. 3. Take a cross-platform marketing approach: Gen Z, even more than their Gen Y counterparts, will travel across digital mediums. It's important for brands travel with them. Brands will need to master platform-specific tactics for a variety of channels, ensuring maximum engagement with their target audience.Beyond the actual utility of digital, most Gen Z kids have an emotional dependence on their digital connections, which is hardly seen in other demographic groups. Many older generations also use digital devices significantly, but mostly as a utility tool. Playing to Gen Z's emotional needs and platform-specific desires will yield greater success for any brand.
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014