“The Tennessee Education Lottery is one of the most respected lotteries in the industry, with 10 consecutive years of record-setting sales growth. GTECH is privileged to have served as the Lottery’s partner from the very beginning, and has developed a highly collaborative partnership over the past decade,” said GTECH Americas President and CEO Jaymin B. Patel.  “We are dedicated to the Tennessee Lottery Corporation’s continued growth and long-term vision, and we are equally committed to the Lottery’s players, its beneficiaries, the businesses that sell lottery products, and the citizens of Tennessee.”   
"Working in collaboration with GTECH as a partner has been an important component of our years of record-setting success, a period that has produced more than $3 billion for education-related programs to benefit students and their families in Tennessee," said Tennessee Education Lottery Corporation President and CEO Rebecca Hargrove.  "They have delivered expertise and reliability to the benefit of all our stakeholders at the Tennessee Lottery.  Now, on the strength of their impressive submission, we are pleased to partner once again with GTECH as we head into our next decade of successful operations."
“GTECH’s extensive experience deploying large-scale, open standards-based VLT Central Systems for World Lottery Association customers around the world will help OPAP maximize the benefits of its new VLT program,” said Walter Bugno, President and CEO, GTECH International. “INTELLIGEN’s open-standards architecture and foundational features, including its integrated Responsible Gaming solution, will ensure the program’s success and long-term sustainability, which ultimately benefit the people of Greece.”
Georgia Lottery President and CEO Debbie Alford said that just like the other lottery games, the money will go toward funding Georgia education programs. “As with all Georgia Lottery games, profits from our "21-Black Series" will benefit the lottery-funded Hope Scholarship and Pre-K programs,” Alford said.
“This growth over last year is thanks to our players and retailers, who understand the great things Pennsylvania Lottery games provide,” said Lottery Executive Director  Sil Lutkewitte. “For the third consecutive year the Lottery generated more than $1 billion  to support vital services and benefits for older adults across the state. This is great news, but the numbers also underscore the importance of getting legislative relief from the statutory minimum rate of return to position the Lottery to deliver more dollars to senior programs in future years.”
Speaking for the EU, Michel Barnier, a market and services commissioner, was quoted by Agence France-Presse as saying, “We must better protect all citizens, and in particular our children. We now look to the member states, but also to online gaming operators to match our ambition for a high-level of consumer protection throughout the EU in this fast growing digital sector.”
Lottery Director John Musgrave said the number of video slot machines at the state’s four racetrack casinos tell the tale, dropping from the maximum of 13,900 to 7,354 currently in use, a decline of 53 percent. “We’ve had quite a decline in the machines approved at the various facilities, and that’s because of competition,” he told the Lottery Commission. “You can see the impact competition has had on us.”Video lottery and table games at the four casinos accounted for more than half of the Lottery’s gross revenue, at $641.36 million, dropping $84.57 million or 11 percent from 2012-13.
“From top to bottom, we’ve stayed focused on the corporation’s mission to serve Tennessee students and their families by responsibly maximizing proceeds for the education programs funded by the Lottery,” said Rebecca Hargrove, President and CEO of the Tennessee Education Lottery Corporation.“We work continually to refine our business model, to introduce innovative and entertaining games for our players, to promote efficiencies and best business practices across the organization, and to provide top-notch support for the retailers that sell the Lottery’s products. In this manner, the Tennessee Lottery succeeds for all of our stakeholders—from the player who enjoys our games, to the retailer who earns the commission, to the student who works hard for and relies upon the scholarship.”






LOTTERY EXPO 2014

Co-Hosted by PGRI and the Florida Lottery  Eden Roc Hotel South Beach Miami, Florida Wednesday and Thursday, September 10 and 11
PLATINUM SPONSORS
                

Silver Sponsors
       
            

Exhibitors 
       

Lottery Expo Basic Agenda:
Conference Sessions to be held 9:00 am to 5:00 pm on Wednesday and Thursday, September 10 and 11
Receptions to be held 5:00 to 7:00 pm on the evenings of Tuesday, Weds, and Thursday, Sept. 9, 10, and 11
Luncheons and coffee breaks to be held on the conference days of Wednesday and Thursday
Friday: Networking Day

Limited Number of Rooms in our Block available from $199 Click here to reserve    - Rooms almost sold out call or email us if you get a sold out or rate over $199 and we will try to get you in.
Early Bird Vendor Conference Registration Click Here      Complimentary Government and Lottery Registration Click Here


Check out website www.PublicGaming.org for conference updates.Venue:  Eden Roc Miami Beach
Lottery Expo Conference Schedule (Notice that there are NO sessions on Friday.  Conference is on Weds and Thursday, and closes with the Reception on Thursday evening):
--  Tuesday September 9:  5:00 pm. Opening night reception
--  Wednesday, Sept. 10:  Conference Sessions followed by Reception at 5:00 pm.
--  Thursday, Sept. 11: Conference Sessions followed by Reception at 5:00 pm.
Our receptions traditionally end at 7:00 pm., so do not conflict with dinner plans. 

 LOTTERY EXPO 2014 Panel Discussion Topics :  

--  Maximizing Net Funds by balancing the mix of high and low margin products  Looking at how consumer products marketers apply category management principles to maximize sales of their high-margin products.  How do consumer products companies manage this systemic capitalist dynamic of finite product life-cycles, margin erosion, customer migration to lower-margin products, etc.?  What are the marketing principles that others apply to produce the optimal balance between high and low margin products, and use the consumer appeal of some products to drive traffic to others?   How does the consumer interact with the entire category of lottery products, what drives their behavior towards one set of product attributes over another, and how can Lottery appeal to those drivers such that we are channeling the maximum volume towards the high-margin products, and/or at least extracting maximum net profit from the category, etc.? 

-- Content Marketing is the provision of free content for the purpose of engaging the consumer who hopefully becomes a paying customer.  But it is also being used to build a deeper connection with your customer. Connecting Lottery with a new generation of consumers means thinking and feeling like them - and building relationships based on that emotional connection.  It’s about telling a story more than selling.  It’s about re-branding, re-shaping our image so that everyone feels that Lottery “is for people like me”, it’s about integrating digital technology and retail merchandising strategies so that we are talking with our customers rather than at them so that consumers embrace Lottery as part of who they are and want everyone to know it.  How is Lottery evolving its approach to create this emotional connection that drives sales? 

--  Multi-Jurisdictional Games, promotional campaigns, and marketing strategies   Creating truly national brands requires national advertising, marketing, promotion, and distribution.  Forging consensus among 44 + lotteries requires compromise, and the conviction that the goals are worth the effort.  Some might ask: Why should we do that when our markets are confined to the boundaries of our state - and our state statutes, gaming cultures, and consumer attitudes all vary from state to state, and certainly from region to region. Why is it so important for Lottery Directors to work hard to create nation-wide branding and promotional programs?  Multi-state initiatives provide economies of scale not achievable on an individual state basis. That is key to the TV Lottery Game Show.  How relevant is that to the calculus of cost/benefits/ROI for other factors like developing new games, and new promotional and branding initiatives?  What are some actionable ideas for additional nation-wide promotions and marketing campaigns?

--  Retail Modernization drives Lottery Modernization     Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?  Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.  How can Team Lottery continue to modernize itself to take full advantage of these trends?   

--  The triumph of Traditional Lottery over i-gaming      The growth of casinos and casino-style i-gaming has flattened-out in the mature markets of Europe.  And sales are falling far short of projections in the U.S states that offer it now.  But not Lottery, which continues to grow. Additionally, casino-style gaming (both on-line and land-based casinos) is rife with intense competition that drives margins lower and lower.  Could the coming two years be the window of opportunity for Lottery to push harder than ever to focus on its strengths, its core competencies and products, and consolidate its position with the traditional games for the traditional lottery markets? The last few years have been witness to some major innovation. How can Team Lottery continue to build on that, add to the vitality and excitement and accelerate the rate of progress and innovation in Lottery’s traditional games? 

--  Leveraging the promotional power of the Internet to drive Retail sales       Is the real power of the Internet is as a promotional tool, much more than as a channel for distribution?  Marketing and promotional strategies are integrating the on-line and off-line worlds to drive sales at land-based Retail, leveraging the power of the Internet as a promotional tool to drive store traffic and lottery sales.    How are digital channels being used to generate maximum consumer engagement that results in increased sales at Retail? 

--  Decision-Driven Leadership: Exploiting the Abundance of Opportunity (or ... don't wait for a crisis to act)      The nation-wide approach to managing the multi-state games is not easy.  Forty four lotteries with different agendas need to manage the games together as one cohesive, unified body of decision-makers.  Creating nation-wide strategies for branding, promotions, advertising, distribution, and whatever else can be transplanted onto the national stage, could be the key to Lottery’s version of the “Next Big Thing."    What is the kind of governance structure that will drive effective decision-making and action? How can lotteries work together to act now to produce the results we need sooner than later in the multi-state gaming space?  

Conference website: www.PublicGaming.org  

Video-recording website: www.PGRItalks.com 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
feed-image Feed Entries