LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015       PLATINUM SPONSORS                   
 SILVER SPONSORS  
          http://www.incomm.com/      http://pollardbanknote.com/         **Eden Roc Hotel Miami, Florida room block now sold out - please call us at 425-449-3000 and we will try to get you a room.

“We began a number of new strategies this year, and players responded,” New Mexico Lottery CEO David Barden said. “Our partnership with players, retailers and the legislative community continues to make it possible for our children to focus on their studies rather than on finding money to pay for tuition.”
A national advertising campaign for Powerball® is about to debut that will give a new look to a highly recognizable but utilitarian part of the game: the six balls used in its twice-weekly drawings. Rather than displaying numbers as they normally do, the five white balls and one red ball will feature words spelling out fun messages in the new ads. .
"As IGT begins the next chapter in its rich history, product development and operational efficiency are paramount as we seek to grow our industry leadership. Ken Bossingham is an ideal fit for our culture and the demands of a competitive marketplace. His vast industry experience in sales and operations, and past success with brands that are now part of IGT, will enable him to hit the ground running in this new role,"Victor Duarte, IGT Global Chief Product Officer, Gaming.

Created in 1993 to honor Major Peter J. O’Connell, the first director of the Rhode Island Lottery, recipients of this award have distinguished themselves over a long period of time and have made important contributions to the success of their peers and the lottery industry, as well as to the lotteries that they serve. We are pleased and honored to announce the recipients of this award for the Fall of 2015. This is a very special award that recognizes both length of service and the accomplishments of two of our most respected industry leaders.

Gardner Gurney is the Executive Deputy Director of the New York State Gaming Commission and the Acting Director of the Division of the Lottery. Gardner joined the Lottery’s Internal Audit Department in 1988. Over the past 27 years, Gardner has served as Chief Financial Officer, Administrative Officer, Director of Operations, and Executive Deputy Director. Gardner has become the industry “go-to” person for matters requiring the experience, wisdom, and decades of successful leadership in the country’s biggest lottery (and, with $7.2 billion in traditional lottery sales, the 8th largest lottery in the world).

Larry Loss is the Executive Vice President of the Iowa Lottery. Larry is celebrating his 30th anniversary with the Iowa Lottery, having joined the Lottery at its inception in 1985. Larry began his career as a lottery district sales representative. Four years later, Larry became a member of the Lottery’s senior management team when he was promoted to Vice President of Sales. He held that position until 2012, when he became the second in charge at the Iowa Lottery as the Executive Vice President and Vice President of Sales and Product Development.

 

Join us at PGRI lottery Expo in Miami September 10th to recognize and honor the distinguished service of Gardner Gurney and Larry Loss.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome






LOTTERY-EXPO 2015 Sept 9-11, 2015

 Co-Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015

CLICK to Register VENDOR Early Bird
CLICK to Register for lottery -Complimentary  

**Eden Roc Hotel room block  is now sold out please call us @425-449-3000  if you need a room we saved a few rooms.
 

Public Gaming Research Institute

Lottery Expo 2015  Program

Conference Sessions September 10 & 11

Eden Roc Miami Beach Resort, Florida 

Visit www.PublicGaming.org for conference updates

n  Receptions from 5:00 pm to 7:00 pm on Wednesday and Thursday

n  Luncheons, Coffee Breaks, and Receptions in the Ocean Tower 1A Ballroom

n  All Conference sessions are in the Ocean Tower 1 Ballroom 

Wednesday, September 9

5:00 to 7:00 pm:  Opening Night Reception in the Ocean Tower 1A Ballroom 

Thursday, September 10 

      7:30 to 8:30 am:   Continental Breakfast Ocean Tower 1A Ballroom

Ø  8:30 am.    Paul Jason, Chief Executive, PGRI

   Opens the conference sessions in Ocean Tower 1 Ballroom 

Ø  Welcome to Miami and Lottery Expo: Mike Purcell, Director of Sales, Florida Lottery 

Ø  Presentation: Gordon Medenica, Director, Maryland Lottery 

Ø  Betting on Interactive:  Presentation and Panel Discussion

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?    

Ø  Presentation:  Scott Bowen, Commissioner, Michigan Lottery

   Danny Bogus, Director i-Gaming, Michigan Lottery 

Ø  Panel Discussion:

Richard Bateson, Senior Vice President Sales & Marketing, Camelot Global

Andrew Crowe, Vice President of i-Lottery, IGT

Mary Neubauer, Vice President, External Relations, Iowa Lottery 

Ø  10:30         Coffee Break  Ocean Tower 1A Ballroom 

Ø  10:45         Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award 
     Gardner Gurney
, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery 

Ø  Presentation: Rebecca Hargrove, President & Chief Executive Officer, Tennessee Education Lottery Corp. 

Ø  11:30 am. Panel Discussion: 

Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles (like accounting and settlement procedures that differ from one jurisdiction to another) have stymied Lottery’s ability to develop the full potential of multi-jurisdictional retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in and build on the progress that has been made; what are the most actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 

Moderator:  Tom Delacenserie, Interim Secretary, Florida Lottery

Panelists:

Alex Anderson, Technical Specialist, Publix Super Markets Inc.

Gary Grief, Executive Director, Texas Lottery

Gardner Gurney, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery

Terry Presta, Executive Director, Kansas Lottery

Drew Svitko, Executive Director, Pennsylvania Lottery 

Ø  12:30 pm:  Luncheon in the Ocean Tower 1A Ballroom 

Ø  1:30 pm:  PGRI Collaboration Award, for overcoming obstacles and differences to work together for the benefit of the entire government-gaming industry

Chryssa Amanatidou, Head of Public Relations & CSR, INTRALOT

Gayle Kennedy, Director, Tradeshows and Special Events (Retired), Scientific Games Corporation

Edith McCarthy, Director, Benchmarks, Tradeshows, and Events, IGT 

Ø  Multi-State Powerball Advertising Campaign: Ready to Launch

Terry Rich, President & Chief Executive Officer, Iowa Lottery; President of NASPL 

Ø  Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award

Larry Loss, Executive Vice President, Iowa Lottery  

Ø  3:30 pm     Coffee Break  Ocean Tower 1A Ballroom 

Ø  4:00 pm  Panel Discussion

Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.  

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery

Panelists: 

Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Adam Perlow, Chief Executive Officer, Hudson Alley Software

Angie Saviano, Director, Retail Insights, Scientific Games 

5:00 pm to 7:00 pm:  Reception, Venue TBA 

Friday, September 11   

7:30 to 8:30 am:          Continental Breakfast in the Ocean Tower 1A Ballroom

Ø  8:30 am.    Paul Jason, Chief Executive, PGRI, opens the conference sessions

   Ocean Tower 1 Ballroom 

Ø  8:45  Panel Discussion: 

Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 

Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery

Panelists:

David Barden, Executive Director, New Mexico Lottery

Matt Beddow, Director of New Media, Pennsylvania Lottery

Andrew Kinnear, Senior Manager, Marketing Communications & Interactive Media, Ontario Lottery & Gaming Corp

Michael Lightman, Senior Vice President Lottery Interactive, Scientific Games

Duncan Malyon, Senior Vice president of North America, Camelot Global

Tom Shaheen, Executive Vice President Business Development, Linq3

Richard Weil, Chief Executive Officer, INNOVA Gaming Group 

Ø  10:30 am   Coffee Break  Ocean Tower 1A Ballroom 

Ø  Presentation: Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Poland Lottery); Chair of the Innovation Committee for the European Lottery Association 

Ø  Panel Discussion:  Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure thatamidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Ø  Moderator:  Gary Gonder, Chief Branding Officer, Missouri Lottery

Panelists:

Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

 

Ø  12:30 pm:  Luncheon and Reception in the Ocean Tower 1A Ballroom 


Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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