| Halloween Millions Raffle will be a $10 game with some of the best odds for winning $1 million and some of the least liability risk to the lottery.”says Terry Rich, Iowa Lottery CEO and chair of the game group. “The more tickets we sell, the more millionaires we’ll create. It should really get exciting as we near the end.” Rich said the tickets will be sold in each state until midnight October 31st with the drawing held on November 1st. If a jurisdiction does not have a millionaire drawn, a $50,000 prize will be award to someone in that jurisdiction in a separate drawing. Each participating jurisdiction will also have the flexibility to customize player and/or retailer incentives, early-bird drawings and promotions to support the game. |
| Just one week after My Lottery Rewards launched, more than 5,000 people had already enrolled in the program and entered more than 100,000 eligible tickets. “We’re extremely pleased with these numbers,” commented John Martin, Assistant Director of the Maryland Lottery. “This is an exciting time for the Maryland Lottery and its players. All early signs indicate that our players recognize the value of being rewarded for their loyalty, and we look forward to seeing how the program will deepen player loyalties, attract new players and, in turn, generate added revenues to benefit the citizens and environment in our state.” |
| "Our fastest growing product segment is our scratch cards" said Mr. Fernando Paes Afonso, CEO and Vice-President of SCML,", and therefore we are excited about adding them to our online offering. We are certain that the joint efforts of NeoGames portfolio and expertise in online scratch cards, together with our marketing team that brings the local insight, will make this a success". |
| Have you ever bought a Lottery ticket and found you would have won, but one of your numbers was one digit off? Now you can win even if you are one number off with the Missouri Lottery’s new Pick 3 and Pick 4 wager type called “1-Off,” which starts June 16. “When we heard about this play type, we immediately thought our players are going to love this,” said May Scheve Reardon, executive director of the Missouri Lottery. “Who hasn’t found themselves one number off?” |
| PGRI Note: Tribal Gaming rakes in billions of dollars in gaming revenues, pays nothing in taxes, and now some of them are defaulting on their contractual obligations with the state. In this case, they are claiming that the state violated the terms of the contract by opening a casino in what they contend is their “exclusivity” zone. New York Governor Andrew Cuomo said, "There's hundreds of millions of dollars owed to the state, and to the local communities, and I've been working very hard to resolve that. I'm always optimistic, otherwise I couldn't do this job if i wasn't optimistic. So, I am cautiously optimistic across the board." |
| PGRI Note: Fascinating account of how Wynn Resorts is re-casting their efforts to get approval to build a casino, and re-shaping the way the general public views them and their efforts to open a casino. Wynn has created a grassroots movement that affiliates with the local community, engaging hundreds of volunteers to promote their commercial agenda as some kind of huge public service to save the people of Everett, the city where the casino is to be built. If this tactic of boldly putting “lipstick on a pig” actually works for them (which it appears to be doing), then mightn’t Lottery be able to position itself as in fact being the only ones who are truly on the side of the angels in this PR battle for a broad base of public support? Tribal gaming and commercial Big Casino are turning their huge lobbying war-chest into very clever and effective use. The ones who end up with the short straw are Lottery and the citizens of the state for turning the profits of this industry over to private interests instead of service to the public. “Wynn Resorts financially supports Everett United and its hundreds of volunteers committed to bringing our development to Everett,” Michael Weaver, a Wynn Resorts spokesman, said in a statement. “They are a dedicated group and we are grateful for their enthusiasm and support.” |
| PGRI Note: The family of Farmville-type games have lost at least some of their mojo. So Zynga is chatting up the investment community to keep their stock price from continuing its decline. But it is also the case that Zynga, Facebook and others are all ready with collaborative agreements and plans to pounce on the market as regulations allow. Happening first in the U.K., but the U.S. market is what everyone is drooling over. It’s interesting, though, that expectations (even on the part of a supposedly smart and informed investment community) appear to once again be following the track of past technology-driven market changes. The initial stage is one in which expectations greatly exceed reality. The short-term impact is always over-estimated. But the long-term impact is under-estimated. The recent examples of this interesting phenomenon include small business computing (massive hype in early eighties, big lull in the late eighties, doesn’t really take off and morph into personal computing until the early nineties) and the internet (the transformative impact was recognized by many in the middle nineties. Then there was the internet “bubble” in the late nineties, followed by years during which many thought that e-mail was the only meaningful application and Google was a house of cards with no revenue-generating capacity. For detailed exploration into the “diffusion of innovation” models, see “Crossing the Chasm – Marketing High-Tech Products to Mainstream Customers” by Geoffrey Moore). |
LOTTERY EXPO 2013
Co-Hosted by PGRI and the
Florida Lottery
November 4 to 7, Miami, Florida,
Trump Miami Beach Hotel
18001 Collins Ave., Sunny Isles Beach, Florida
Phone: Domestic: 855.244.2964 International: 786.522.3523
**Use Group Code 10W820 to get our
special rate
===================================================
SMART-TECH 2013
PLATINUM SPONSORS


SILVER SPONSORS
Thank you to all
of you who presented, served on a
panel discussion, and participated
at Smart-Tech. This was PGRI’s
fourth annual event in NYC and has
become a great venue for lotteries
to delve into the most relevant
issues of the hour, and we so
appreciate the privilege of hosting
it and visiting with you. The next
issue of PGRI Magazine will include
an in-depth analysis of the issues
we explored. Too, the conference
was video-recorded and will be made
freely available to everyone on
www.PGRItalks.com. We’ve
received much positive feedback and
hope that everyone accomplished
their objectives. Our next event
will be held at the Trump Miami
Beach Hotel on November 4, 5, 6, and
7th. Lottery Expo Miami
is especially exciting for the
participation from our colleagues in
Latin America. The North America
track is on Tuesday, the LatAm track
on Thursday, and we all come
together on Wednesday. Thanks to the
support of our commercial partners
and sponsors, the hosted receptions
held every night of the conference
have become a wonderful venue to
talk with industry leaders from all
around the world. Please check in at
www.PublicGaming.org for PGRI
conference updates. Thank you again
- We look forward to seeing you
again. Please e-mail me (pjason@publicgaming.com)
with any questions, feedback,
guidance, or comments of any kind.
Smart-Tech 2013 was held
April 8,
9, 10, 2013
at the Helmsley Park Lane,
New York.
PUBLIC GAMING OCTOBER/NOVEMBER 2012
Click here to read the .pdf version
PUBLIC GAMING SEPTEMBER 2012
Click here to view the .pdf version
PUBLIC GAMING MAGAZINE MAY/JUNE 2012