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Advertising/Marketing

To move toward that vision, the industry is evolving from an impression-centric paradigm (what does this piece of media cost, how many impressions will it generate and what does the audience look like?) to a user-centric paradigm (what are the characteristics of this particular user at the point at which they encounter my brand?).
To be a great marketing leader in the future you'll need to be crazy about your industry in addition to being crazy about marketing.
Good marketing tells a story. Great marketing changes consumer behavior. It moves consumers to believe something new or different that translates into behavioral change.
Scared. Afraid. Anxious. Excited. Inspired… We all experience emotions every day. From our daily struggles to our biggest dreams. It’s your job as a content marketer to discover these emotions, embrace them, dig deeper and offer a way out the other side.

From Hudson Alley to Silicon Valley, investors are captivated by startups leveraging research in cognitive science to affect user behavior.  The timing of the success of these new behavioral science ventures fits conveniently in line with recent investments from academia in cognitive science programs.  Gamification is but one of many approaches to engage people and help users become better versions of themselves.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome






Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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