LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015   PLATINUM SPONSORS                     
SILVER SPONSORS and Exhibitors 
http://pollardbanknote.com/          http://www.incomm.com/        

Advertising/Marketing

From Hudson Alley to Silicon Valley, investors are captivated by startups leveraging research in cognitive science to affect user behavior.  The timing of the success of these new behavioral science ventures fits conveniently in line with recent investments from academia in cognitive science programs.  Gamification is but one of many approaches to engage people and help users become better versions of themselves.

The NACS Insight Convenience Summit – Europe took place last week in Berlin and London, bringing together convenience and fuel retailing industry professionals from around the world to discuss new ideas and gain new commercial connections through general sessions and hands-on Retail Study Tours.
Alibaba, often referred to as the Chinese Amazon, is working to enable land-based retailers to establish an online connection with their customers.
Consider it the ultimate in content marketing: Coca-Cola’s iconic 1971 TV ad, “Hilltop,” closed last night’s seven-year run of “Mad Men” on AMC. Digital consumption around the brand exploded by 991% (the equivalent of nearly two weeks of typical online consumption for the brand), according to Amobee Brand Intelligence.“Even though the clip featured in the ‘Mad Men’ finale was originally an ad, it is being seen and discussed like the highest-quality brand content,” said Ammiel Kamon, senior VP of product, Amobee Brand Intelligence.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome



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Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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