Nowhere can that be seen more directly than in this week’s mutual decision by DFS market co-leader DraftKings and the Caesars Entertainment-owned World Series of Poker to immediately stop all DraftKings advertising within WSOP events and venues. The interruption was initiated by DraftKings, but it doesn’t seem as if Caesars or the WSOP was too bothered, given the recent opinion put forth by the Nevada Gaming Commission that DFS is in fact a form of sports betting and thus must be licensed by the state.
“NCR has a long history of innovation that improves consumer experience while driving retailer revenue. We’ve combined that with Linq3’s proven ability to help lotteries reach more consumers through a very convenient purchase point readily available,” said Daniel Cage, Linq3 CEO.
"Pollard Banknote is very excited to exclusively offer Awkward Family Photos® to our lottery clients,"noted Sina Aiello, Pollard Banknote’s Vice President, Marketing. "It’s a very social brand with a significant Facebook and Instag ram presence. It has been gaining momentum recently with the launch of four books and a touring museum exhibition, and we look forward to leveraging this momentum with a variety of entertaining promotional opportunities for our clients."
Pat McHugh, Senior Vice President, North American Lottery Systems for Scientific Games, said, "Imagine being able to give the fun and entertainment of lottery games with the convenience of a gift card. InComm is on the leading edge of commerce technology with strong retail partnerships. Their payment network and retail footprint, combined with Scientific Games' lottery solutions, offers lotteries a way to reach new consumers who may like to purchase lottery games and help drive incremental revenue for lottery beneficiaries such as local retailers, education, senior citizens, infrastructure and the environment."