Retail

“This is the first time the New York Lottery has won a North American Effie Award, and we are particularly proud of this accomplishment with our advertising partner McCann,” said Gardner Gurney, Director of the Division of the Lottery.

“eXTRA Chances is such a unique game for the Lottery that really leverages a consumer insight. So by tapping in to the exaggerated truth of what it’s like to get another chance, we can really find the humor in the emotion,” chief creative officer, Deb Hagan said, adding, “Telling the story this way forces you to be very particular about what’s in each shot. We had to find just the right pieces of the close ups to capture the story and the emotional journey of the hero.” The campaign also includes in-store POS, radio and digital spots.

WORLD LOTTERY SUMMIT Photos Rome


G2E 2015 Las Vegas


EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage








Worldwide

IN MEMORIAM for Dan Bower
It is with great sadness we report the passing of ...
Lottery strength lifts Tatts revenue
“All-in-all, our business renewal program is del...

INDUSTRY DAYS 2016 PHOTOS MARRAKECH/MOROCCO

SMART-TECH 2016 Photos

 


Public Gaming Magazines

2016 Public Gaming July/August

2016 Public Gaming May/June

A pdf version can be viewed here

2016 Public Gaming March/April

 2016 Public Gaming January/February

2015 Public Gaming November/December

 

2015 Public Gaming September/October

2015 Public Gaming July/August

PublicGamingJulyAugust2015/PGIJULYAUGUST2015.pdf

2015 Public Gaming May/June

2015 Public Gaming March/April

2015 Public Gaming January/February

Magazines 2014

Public Gaming Magazine November/December 2014

Public Gaming Magazine September/October 2014

Click here for the .pdf version of the magazine

Public Gaming Magazine July/August 2014

 
Click here to read the .pdf version

Public Gaming Magazine May/June 2014

Public Gaming Magazine March/April 2014

Public Gaming Magazine January/February 2014

Public Gaming Magazines 2013

NASPL 2015 PHOTOS


Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000