The announcement follows a competitive advertising review that included the incumbent, Omnicom Group’s DDB and OMD. Estimated annual advertising expenditure for the account is approximately $50 million. The new contract has a five-year term.
63% of retailers indicated "enable seamless customer experience online and in the store " as one of their top corporate initiatives and 29% ranked the "ability to buy anywhere, get anywhere, return anywhere" as a key priority.
Statistics show that people only retain 10% of what they hear and about 20% of what they read. In an era defined by dwindling attention spans and voracious content consumption across multiple devices, cutting through the proverbial clutter has never been more difficult. Today’s content marketers are faced with the challenge of populating myriad platforms with constantly updated content, satisfying the market’s need for instant gratification whilst at the same time establishing a real connection with customers. So how do you create compelling content that not only resonates with your customer base, but also promotes understanding of your brand and generates real ROI for your business?