GE, Burberry, Heineken—these brand success stories all share something beyond offering compelling content experiences across platforms. They illustrate the decision to approach content as a team sport and to fuse creative talent with business acumen. They bring together multiple disciplines to drive a new way of engaging customers along their path to purchase, in order to win over both hearts and minds.
PGRI Note: Great article on how the application of “content marketing” is winning the hearts and minds of consumers.
|The various stages are aptly named, and many tech observers are painfully familiar with the early ones. The hype cycle starts with innovation, rapidly moves into the peak of inflated expectation, and then sinks in the trough of disillusionment. Finally comes the slope of enlightenment and the plateau of productivity. Gamification is one of a handful of technologies now sliding into the trough of disillusionment. Here’s how and why gamification, like so many technological innovations that preceded it, will come out of its slump stronger and better than it was in its early days.|
Public Gaming Magazine January/February 2014