Advertising/Marketing

GE, Burberry, Heineken—these brand success stories all share something beyond offering compelling content experiences across platforms. They illustrate the decision to approach content as a team sport and to fuse creative talent with business acumen. They bring together multiple disciplines to drive a new way of engaging customers along their path to purchase, in order to win over both hearts and minds.
PGRI Note: Great article on how the application of “content marketing” is winning the hearts and minds of consumers.
The various stages are aptly named, and many tech observers are painfully familiar with the early ones. The hype cycle starts with innovation, rapidly moves into the peak of inflated expectation, and then sinks in the trough of disillusionment.  Finally comes the slope of enlightenment and the plateau of productivity.  Gamification is one of a handful of technologies now sliding into the trough of disillusionment. Here’s how and why gamification, like so many technological innovations that preceded it, will come out of its slump stronger and better than it was in its early days.
Since research firm Gartner, Inc. identified "gamification" as an emerging technology in its Hype Cycle Report, the term has become a new buzzword across multiple industries. The idea is simple -- it comes from the recognition that games are extremely good at engaging their players. Gamification applies the elements of games that make them engaging to drive interaction, competition, innovation, performance and other behaviors in a non-game context. Non-game contexts can be anything from work, learning and civic engagement to health and fitness, meetings and incentive program participation.  PGRI Note: Great article that would appear to have numerous applications for Lottery.  For good measure, we’ve included a couple other articles on this topic
In the past, Bovada/Bodog has stubbornly resisted all calls to respect the country’s Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006, but now seems to have revised its usually defiant stance on the issue. As Kevin Horridge from casino.org, explains:  “It’s certainly an about-face from a company that has always dug in its heels in the face of anti-gambling legislation, stubbornly persisting in offering bets to Americans, despite federal legal threats and domain seizures.”  According to PokerScout, Bovada is currently the largest US-facing poker site with around 1,350 cash game players over a seven-day period, followed by Merge (425 players), Winning (260), Chico (260), and Equity (160). Bovada’s exit from Nevada therefore means its ex-customers will have to seek their poker action on the state’s most popular regulated online poker site, WSOP.com. However, they are likely to find the experience a lot less satisfying for now, as WSOP.com has just 140 players at any one time, while Nevada’s second site, Ultimate Poker, has just 60 players.  It is believed Bovada’s exit from six US states represents an attempt by the company to head off potential litigation from authorities further on down the line. It has been suggested Bovada may also be trying to limit the kind of damage done to its reputation as that experienced by such companies as PokerStars and Full Tilt.







Worldwide

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Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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