Advertising/Marketing

MDI Customers Set Record for Ticket Entries

“The record number of ticket entries set on March 24 indicates an increasing awareness and appreciation of the added opportunities to win provided by 2^nd Chance and Play It Again! drawings, as well as the chance to earn rewards points where the Properties Plus program is available,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Perhaps the most significant reason for the surge in entries, though, is the eligibility of terminal-generated tickets for draw games in Arkansas and North Carolina.”

Atlantic City leaders unveil new $20M ad campaign

Illinois Lottery rolls out integrated campaign for four new ‘The Good Life’ instant games

MDI to Provide Properties Plus® Program for Maryland Lottery

“We are gratified that the Maryland Lottery, after carefully reviewing the results of our Properties Plus program offering in other jurisdictions, will offer a rewards program to its players through Properties Plus,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Since Properties Plus was introduced in 2009, it has successfully helped lotteries increase sales, attract new players and further engage current players. MDI continues to add functionality to Properties Plus and Points for Prizes, making it one of the most impactful rewards programs in the lottery industry and beyond .”

Casino operator launches 'Mohegan Sun Massachusetts' brand

Comedian Andy Richter Stars in New Illinois Lottery Campaign

“We are excited to explore Andy’s type of humor in our advertising,” said Marco Tasso, CEO of Northstar Lottery Group, private manager for the Illinois Lottery. “All team members involved in the project are fans of Richter’s comedy and work on Conan. During the shoot, we were impressed by his creative and directorial capabilities and look forward to airing additional ‘Gil Mitchell’ vignettes soon to maximize the opportunity provided by large grand prizes.”

California Lottery: Musicians, please enter Powerball’s “California Dreamin’ contest

Florida Lottery's beautiful spot "Imagine"

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Florida Lottery "Lucky for Life" Commercial

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PHILIPPE VLAEMMINCK
Articles appearing in Public Gaming Magazine & Videos

Regulator Links

Click here to access links to Gaming Regulators throughout the world .

WORLD LOTTERY WEBSITE LINKS

WORLD LOTTERY WEBSITE LINKS - Click Here

LOTTERY EXPO 2013
Co-Hosted by PGRI and the Florida Lottery
November 4 to 7, Miami, Florida, Trump Miami Beach Hotel
18001 Collins Ave., Sunny Isles Beach, Florida
Phone: Domestic: 855.244.2964 International: 786.522.3523 **Use Group Code 10W820 to get our special rate

Schedule:
Monday, November 4: 5:00: Opening Night Reception
Tuesday, Nov. 5: U.S. focused conference sessions; Reception 5:00 to 6:30 pm.
Wednesday,Nov. 6: Joint U.S. and Latin America Sessions; Reception 5:00 to 6:30 pm.
Thursday, Nov. 7: Focus on Latin America
Three Receptions and luncheons provide lots of time to visit with colleagues
For complete Lottery Expo info, including registration materials and conference updates: PublicGaming.org
Conference Venue: Trump Miami Hotel - Limited special rate of $175 Reserve your room click here online booking
call us at 425-449-3000 if you get a "sold out" or encounter any difficulties at all

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SMART-TECH 2013

PLATINUM SPONSORS



SILVER SPONSORS

Thank you to all of you who presented, served on a panel discussion, and participated at Smart-Tech. This was PGRI’s fourth annual event in NYC and has become a great venue for lotteries to delve into the most relevant issues of the hour, and we so appreciate the privilege of hosting it and visiting with you. The next issue of PGRI Magazine will include an in-depth analysis of the issues we explored. Too, the conference was video-recorded and will be made freely available to everyone on www.PGRItalks.com. We’ve received much positive feedback and hope that everyone accomplished their objectives. Our next event will be held at the Trump Miami Beach Hotel on November 4, 5, 6, and 7^th. Lottery Expo Miami is especially exciting for the participation from our colleagues in Latin America. The North America track is on Tuesday, the LatAm track on Thursday, and we all come together on Wednesday. Thanks to the support of our commercial partners and sponsors, the hosted receptions held every night of the conference have become a wonderful venue to talk with industry leaders from all around the world. Please check in at www.PublicGaming.org for PGRI conference updates. Thank you again - We look forward to seeing you again. Please e-mail me (pjason@publicgaming.com) with any questions, feedback, guidance, or comments of any kind. Smart-Tech 2013 was held April 8, 9, 10, 2013 at the Helmsley Park Lane, New York.