Advertising/Marketing

In the past, Bovada/Bodog has stubbornly resisted all calls to respect the country’s Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006, but now seems to have revised its usually defiant stance on the issue. As Kevin Horridge from casino.org, explains:  “It’s certainly an about-face from a company that has always dug in its heels in the face of anti-gambling legislation, stubbornly persisting in offering bets to Americans, despite federal legal threats and domain seizures.”  According to PokerScout, Bovada is currently the largest US-facing poker site with around 1,350 cash game players over a seven-day period, followed by Merge (425 players), Winning (260), Chico (260), and Equity (160). Bovada’s exit from Nevada therefore means its ex-customers will have to seek their poker action on the state’s most popular regulated online poker site, WSOP.com. However, they are likely to find the experience a lot less satisfying for now, as WSOP.com has just 140 players at any one time, while Nevada’s second site, Ultimate Poker, has just 60 players.  It is believed Bovada’s exit from six US states represents an attempt by the company to head off potential litigation from authorities further on down the line. It has been suggested Bovada may also be trying to limit the kind of damage done to its reputation as that experienced by such companies as PokerStars and Full Tilt.
Businesses that understand and apply gamification techniques will out-flank their competitors in the race to capture the scarcest commodity of the 21th century – the attention and engagement of staff and customers.”
PGRI Note: This story is interesting for the great ideas and insights it is generating from convenience store owners.  First, there is the recognition that lottery ticket sales have a powerful residual impact on overall sales, i.e. lottery customers end up buying other products when they come in to buy lottery products.  Second, convenience store owners are getting creative and resourceful at figuring out how to compete, how to cross-promote lottery with other products to drive store traffic.  Insofar as it galvanizes action like that, a little “worry”, a little competition, would seem to be just what this industry needs.
PGRI Note:  Great article.  Companies whose products have little to do with games are using games to infuse fun and entertainment to engage the consumers’ interest.  The notion of this would seem to have big implications for Lottery.  First, we could learn from the multitude of consumer products companies who are “gamifying” their interaction with consumers; we could glean some ideas for how to connect gaming with consumers.  Second, maybe the agenda of big consumer products companies to “gamify” their products could be the basis for more, bigger, better marketing/advertising/promotional collaborations with popular consumer brands?  Third, if consumer products companies pile onto the gamification bandwagon, the notion that Lottery is competing for the “entertainment dollar” will take on a whole new meaning.





Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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