“eXTRA Chances is such a unique game for the Lottery that really leverages a consumer insight. So by tapping in to the exaggerated truth of what it’s like to get another chance, we can really find the humor in the emotion,” chief creative officer, Deb Hagan said, adding, “Telling the story this way forces you to be very particular about what’s in each shot. We had to find just the right pieces of the close ups to capture the story and the emotional journey of the hero.” The campaign also includes in-store POS, radio and digital spots.
The nominations for the 43rd Daytime Emmy Awards have just been announced and MONOPOLY MILLIONAIRES’ CLUB has been recognized in the following categories: 1. OUTSTANDING GAME SHOW 2. OUTSTANDING GAME SHOW HOST The awards ceremony will be held May 1 at the Westin Bonaventure Hotel and Suites in LA, but will not be broadcast.
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