Online games are becoming more and more ‘infantilised’ as developers tap into a warm nostalgia in gamblers. The trend isn’t restricted to online gambling. Popular social gaming titles like Candy Crush Saga feature cutesy intro sequences straight out of a Nintendo game and icons made up almost exclusively with sweets. The lines between styles are being blurred. Candy Crush Saga looks like a modern-day real-money slot, especially with its ‘exploding reels’ style which has been mimicked and trademarked by all the major slots developers in recent year. This nostalgic element is key for slots developers.