SOCIAL MEDIA

SOCIAL MEDIA

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.  In short, Social CRM is a way for you to plan, measure & control your social media marketing to increase customer engagement & add value to customer relationships.  Social CRM is the next step in your social media evolution. It’s not enough to just have a social media presence; customers expect more-and Social CRM can help. “Social CRM is about moving from fans & followers to customers and advocates.”

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SOCIAL MEDIA

Research indicates 60% of the buying cycle has been completed digitally by decision-makers before they reach out virtually or even in-person to a sales rep. It also indicates that more and more complex, big ticket sales are completed through a virtual sales exchange. The days of the face-to-face “dog & pony show” are long gone.  
PGRI Note: High-level article examines sales methodologies as an evolutionary process that is now entering a new era that of necessity must integrate the behavior of consumers, and that behavior includes “virtual shopping”.

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