Amazon.com Inc. is upping the ante on its $1 billion bet on videogame-streaming site Twitch. Twitch draws 100 million users each month to watch others play online games such as “Minecraft” and “League of Legends”, and now, online poker players.
We will see a major shift in social media analytics from community growth to community engagement. While community growth was about fan acquisition, community engagement is about conversations. With technology now enabling the consumer profiling and fan-to-customer mapping, conversation is set to go mainstream. Social media listening tools will be deeply integrated with internal CRMs to provide a unified view of transactions, conversations & customer profile, which will further enrich the engagement experience.