Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income. Comprising of the U.S. population, brands need to understand how to market to Gen Z. Here are three things every marketer should know about this group:
1. When it comes to social media, it's all about YouTube and Snapchat: 93% of Gen Z say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day. 2. Empower them to do things themselves: Self-reliance and empowerment are the key elements of engagement. And marketing strategies will need to speak to this need for efficiency to be successful.Brands should give customers the tools to learn, do or experience things themselves. 3. Take a cross-platform marketing approach: Gen Z, even more than their Gen Y counterparts, will travel across digital mediums. It's important for brands travel with them. Brands will need to master platform-specific tactics for a variety of channels, ensuring maximum engagement with their target audience.Beyond the actual utility of digital, most Gen Z kids have an emotional dependence on their digital connections, which is hardly seen in other demographic groups. Many older generations also use digital devices significantly, but mostly as a utility tool. Playing to Gen Z's emotional needs and platform-specific desires will yield greater success for any brand.
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation. In short, Social CRM is a way for you to plan, measure & control your social media marketing to increase customer engagement & add value to customer relationships. Social CRM is the next step in your social media evolution. It’s not enough to just have a social media presence; customers expect more-and Social CRM can help. “Social CRM is about moving from fans & followers to customers and advocates.”