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News Archives
September 16, 2018
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Advertising/Marketing
Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop Altogether
September 8, 2018
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Advertising/Marketing
TVG/FanDuel launch two new gambling shows, the Lisa Kerney-hosted More Ways to Win and The Barstool Sports Advisors
September 7, 2018
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Advertising/Marketing
Eye-Q Trivia sponsored by the Illinois Lottery
September 7, 2018
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Advertising/Marketing
Data Fuels Irish National Lottery’s Latest Dynamic OOH Campaign
August 24, 2018
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Advertising/Marketing
If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK
August 16, 2018
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Advertising/Marketing
Massachusetts Gaming Commission Blocks MGM's Roadside Video Ads
August 16, 2018
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Advertising/Marketing
Sports Betting: What Radio Stations Need to Know After Supreme Court Decision
August 8, 2018
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Advertising/Marketing
“Today Italy sets a record in Europe: The first country to have abolished gambling advertising.”
August 7, 2018
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Advertising/Marketing
CBS is already seeing the benefits of sports gambling ads
July 15, 2018
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Advertising/Marketing
From Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an Emmy in 2018
June 30, 2018
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Advertising/Marketing
La Marocaine des Jeux et des Sports win Advertiser of the Year for their campaign promoting women in sports
June 19, 2018
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Advertising/Marketing
MLB will no longer allow teams and networks to accept sports betting advertising.
June 16, 2018
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Advertising/Marketing
This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018
June 16, 2018
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Advertising/Marketing
3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
May 13, 2018
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Advertising/Marketing
Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise
May 10, 2018
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Advertising/Marketing
La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival
May 6, 2018
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Advertising/Marketing
Prioritizing Creativity and Societal Value Will Lead to Organic Brand Growth
May 6, 2018
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Advertising/Marketing
At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just Logos
May 6, 2018
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Advertising/Marketing
Lottoland is the new sponsor of ITV’s Who Wants to Be a Millionaire
April 14, 2018
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Advertising/Marketing
UK National Lottery is returning to primetime TV for the Lottery results
April 1, 2018
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Advertising/Marketing
Camelot picks Adam & Eve/DDB for £42m National Lottery ad account
March 24, 2018
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Advertising/Marketing
IGT Releases New Video White Paper “The Non-Player Point of View”
March 17, 2018
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Advertising/Marketing
Australia: Gambling Ads Banned During Sports Broadcasting
March 13, 2018
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Advertising/Marketing
Arizona Lottery Wins Big, Lands 10 ADDY Awards
March 11, 2018
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Advertising/Marketing
Arkansas Lottery launched a new branding campaign showcasing many different ways Arkansans cans win with the Lottery
March 3, 2018
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Advertising/Marketing
Armored Truck Drivers Pull Off an Unexpected Heist in This Fun and Surprising Lottery Ad -DDB New Zealand spot
February 20, 2018
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Advertising/Marketing
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
February 17, 2018
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Advertising/Marketing
IGT: by Ailsa McKnight Thinking Small at the 2018 EL/WLA Marketing Seminar
February 10, 2018
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Advertising/Marketing
Camelot reviews National Lottery ad account for first time in 10 years
February 2, 2018
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Advertising/Marketing
UK Gambling Commission warns Online firms told to take immediate action against unfair terms and conditions
January 27, 2018
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Advertising/Marketing
Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super Bowl Teaser
January 14, 2018
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Advertising/Marketing
Why Print Legacies Like Time Are Betting Big on Augmented Reality
January 23, 2024
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Brand Marketing
Championship Dreams Fueled by Collaboration between NASCAR and Powerball
January 6, 2024
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Brand Marketing
DraftKings and NASCAR Announce Partnership Plans for North Carolina
January 4, 2024
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Brand Marketing
Pollard Banknote Adds Iconic TEKKEN™ Brand To Licensed Game Portfolio
December 8, 2023
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Brand Marketing
Watch Brad Cummings, Founder and CEO, EQL GAMES
November 29, 2023
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Brand Marketing
PENN Entertainment Announces Partnership With National Hockey League for Online Sports Betting Brands, ESPN BET and theScore Bet
December 3, 2023
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Brand Marketing
Watch Derek Gwaltney, Founder & CEO, Atlas Experiences
October 25, 2023
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Brand Marketing
Pollard Banknote To Showcase Spooky Universal Monsters Ticket Designs Featuring Scratch FX® Duos At NASPL ’23
August 8, 2023
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Brand Marketing
ATLAS EXPERIENCES AND MARTINA MCBRIDE ANNOUNCE EXCLUSIVE PARTNERSHIP FOR LADY LUCK – WOMEN IN COUNTRY MUSIC
July 18, 2023
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Brand Marketing
Scientific Games Announces Highly Anticipated GAME OF THRONES Digital and Retail Lottery Games
June 9, 2023
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Brand Marketing
IGT Secures Exclusive Wheel of Fortune Licensing Rights for Gaming, Lottery, iGaming and iLottery via 10-Year Agreement
May 25, 2023
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Brand Marketing
Team USA & the Olympic Games: Memories of a Lifetime for Lottery Players - Jim Acton, Business Development, EQL Games
May 7, 2023
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Brand Marketing
POWERBALL IS OFF TO THE RACES WITH NASCAR
February 2, 2023
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Brand Marketing
Pollard Banknote Partners With Atlas Experiences To Launch New Multi-Jurisdictional Frogger Program
September 11, 2022
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Brand Marketing
CAPITALIZING ON THE INCREDIBLE BRAND AWARENESS OF POWERBALL® AND MEGA MILLIONS®
August 23, 2022
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Brand Marketing
Pollard Banknote Welcomes You To ‘Flavortown’ As Guy Fieri Joins Its Licensed Game Portfolio
August 23, 2022
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Brand Marketing
Pollard Banknote Welcomes You To ‘Flavortown’ As Guy Fieri Joins Its Licensed Game Portfolio
June 21, 2022
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Brand Marketing
Wisconsin Lottery launches scratch-off ticket with Luke Combs
June 17, 2022
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Brand Marketing
OLG secures partnership with Major League Baseball
June 9, 2022
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Brand Marketing
Michigan Lottery Takes The Player Experience To A New Level With PAC-MAN™ Omni-Channel Program
June 1, 2022
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Brand Marketing
Research Group suggests European Union Lottery
November 1, 2021
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Brand Marketing
IGT Gains Exclusive Omnichannel Lottery Licensing Rights to Marilyn Monroe
October 13, 2021
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Brand Marketing
DraftKings has agreed to a deal with the National Hockey League to become an Official Sports Betting
July 15, 2021
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Brand Marketing
Atlas Experiences and Luke Combs Exclusively Collaborate to Create a $1,000,000 Cash Concert Second-Chance Lottery Promotion
June 9, 2021
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Brand Marketing
Jackpot! IGT and Sony Pictures Television Celebrate 25th Anniversary of Wheel of Fortune® Slots
June 6, 2021
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Brand Marketing
TEAM USA LOTTERY & GAMING OPPORTUNITIES AVAILABLE FOR 2022 WINTER OLYMPICS
May 13, 2021
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Brand Marketing
Scientific Games Inks Four-Year Extension for Iconic Slingo® Brand
March 17, 2021
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Brand Marketing
IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley
February 23, 2021
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Brand Marketing
America's Got Talent Joins Pollard Banknote's Portfolio of Licensed Brands
February 16, 2021
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Brand Marketing
Team USA Enters into Licensing Agreement with EquiLottery Games
February 11, 2021
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Brand Marketing
Scientific Games is creating excitement for its world-leading licensed properties portfolio with the addition of TV game show brand SUPERMARKET SWEEP
February 8, 2021
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Brand Marketing
Don't Ms. Out! Ms.PAC-MAN® Re-Joins Pollard Banknote's Licensed Brand Portfolio
January 21, 2021
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Brand Marketing
Pollard Banknote Bolsters its Roster of Licensed Games with the Addition of Atari®
August 31, 2020
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Brand Marketing
Pennsylvania Lottery Second-Chance Drawing Offers Players Chance to Win $1 Million
August 30, 2020
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Brand Marketing
8 Ways to Strengthen the Lottery Entertainment Brand
August 25, 2020
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Brand Marketing
Pollard Banknote Pumps Up Its Retro Arcade Game Suite with DIG DUG™
March 15, 2020
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Brand Marketing
SHOULD POWERBALL GO GLOBAL? By Simon Jaworski President of the U.S. Office, Leger the Research Intelligence Group leger360.com
March 2, 2020
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Brand Marketing
Michigan Lottery Teams Up with Speedway to Give Players a Chance to win Free Fuel for a Year
February 9, 2020
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Brand Marketing
Scientific Games' New James Bond 007 Branded Games Off To A Blockbuster Start With 22 U.S. And International Lotteries Participating
February 2, 2020
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Brand Marketing
JAMES BOND Lottery Challenge Second-Chance Drawing from the Pennsylvania Lottery Offers Trips to Las Vegas
February 2, 2020
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Brand Marketing
Tune in to Pollard Banknote's Newest Licensed Brands - A Selection of Popular Classic TV Shows
January 26, 2020
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Brand Marketing
Pollard Banknote Limited is thrilled to announce the renewal of the Chevrolet® Corvette® brand
January 19, 2020
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Brand Marketing
IGT Expands Powerbucks Footprint to Ontario with Wheel of Fortune Slots
October 19, 2020
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Brand Marketing
EquiLottery Games Enters into Licensing Agreement with the NBA
November 17, 2019
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Brand Marketing
EXCITEMENT BUILDS FOR FIRST POWERBALL MILLIONAIRE OF THE YEAR PROMOTION
August 13, 2019
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Brand Marketing
Pollard Banknote Invites Lotteries to Enter a New Dimension of Game Offerings with The Twilight Zone™
August 11, 2019
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Brand Marketing
By Lee Stuart Brands That Take a Stand: A High-Risk, High-Reward Marketing Strategy
August 14, 2019
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Brand Marketing
Pollard Banknote announced the recent addition of WWE to its portfolio of licensed brands
July 21, 2019
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Brand Marketing
James Bond’s latest repositioning should be a lesson to brands looking to adapt to a new era
July 20, 2019
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Brand Marketing
Pollard Banknote expands Galaxy of Arcade Game Brands with GALAGA™
June 3, 2019
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Brand Marketing
Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery Games
May 14, 2019
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Brand Marketing
It's A Wrap! WILLY WONKA GOLDEN TICKET™ Multi-State Lottery Game And BILLION DOLLAR CHALLENGE® Events A Sweet Success
May 11, 2019
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Brand Marketing
Illinois Lottery re-launches Deal or No Deal Instant ticket
March 10, 2019
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Brand Marketing
Pollard Banknote's Licensed Games Portfolio Gets a Leg Up on the Holidays with A Christmas Story
January 31, 2019
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Brand Marketing
Scientific Games and Princess Cruises Award Grand Prize in $200,000 Monopoly Cruise For Cash Promotion
December 20, 2018
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Brand Marketing
Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands' Licensing Agreement Through 2025
December 4, 2018
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Brand Marketing
Alchemy3 and Royal Caribbean International have announced a partnership to introduce the first worldwide lottery promotion - $1,000,000 Voyage
December 2, 2018
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Brand Marketing
Seattle Seahawks Enter Sponsorship Partnership with Snoqualmie Casino
November 29, 2018
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Brand Marketing
IGT: How can lotteries broaden awareness and consideration among non-regular players, when lottery is not in their usual frame of reference?
July 15, 2018
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Brand Marketing
New Nike concept store goes Live in LA
July 15, 2018
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Brand Marketing
Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
July 1, 2018
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Brand Marketing
Synopsis of the Marketing Seminar produced every year by the European Lottery Association (EL) and the World Lottery Association (WLA)
June 16, 2018
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Brand Marketing
How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing
May 7, 2018
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Brand Marketing
The Future of TV Is Connected - 195 million U.S.viewers predicted to watch CTV this year as television becomes the next big digital channel
April 14, 2018
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Brand Marketing
Marilyn Monroe™ Instant Ticket A Classic Success in Missouri
March 3, 2018
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Brand Marketing
Why Empathy Is the Key to a Positive Brand Experience
March 26, 2024
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Casino News
New Jersey’s First Legal Casino Livestreams Launch After Twitch Banned Illegal Versions
March 3, 2024
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Casino News
A sheikhdom in the United Arab Emirates will allow casino gaming and announces deal with gambling giant Wynn Resorts
March 3, 2024
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Casino News
Bally's Twin River rolling out virtual casino games in RI on March 5
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