| SMART-TECH 2010 Conference Agenda |
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SMART-TECH 2010 Conference Agenda Sheraton Hotel & Towers, Manhattan, New York City March 22 to March 25, 2010 Monday, March 22: Noon to 7:00 pm.: Registration at New York Ballroom East Sheraton Hotel Noon to 4:00 pm.: Exhibitor Set-up 4:30 pm to 7:00 pm: Welcome Reception in the New York Ballroom East Musical Theme: Favorite Classics from Broadway Musicals Tuesday, March 23 8:00 am.: Registration and Continental Breakfast All General Sessions to be held in the New York Ballroom East 9:00 am.: Welcome to New York City and SMART-Tech 2010 Paul Jason, CEO of Public Gaming Research Institute Gordon Medenica, Director of the New York Lottery Keynote Addresses * Keynote Address: Margaret DeFrancisco, President of NASPL (National Association of State & Provincial Lotteries); President & CEO of Georgia Lottery Corp. * Keynote Address: Rebecca Hargrove, President & CEO of the Tennessee Education Lottery Corporation * Keynote Address: Gordon Medenica, Director of the New York Lottery * Q & A with M. DeFrancisco, R. Hargrove, G. Medenica * 10:30: Coffee Break Focus on International Introduced and Moderated by Arch Gleason, CEO, Kentucky Lottery Corp. & President of the World Lottery Association (WLA) * Friedrich Stickler, Deputy Director General of the Austrian Lotteries, President of the European Lotteries Association: Perspectives on Internet Gaming in Europe – the Austria Lotteries Model * Aleš Hušák, Chairman of the Board of SAZKA, Lottery Operator of Czech Republic; Managing Complexity: More Games & More products requires new Brand and Portfolio Management Strategies * Pierre Bruneau, Director Strategy & International relations, La Francaise des Jeux : The “Controlled Opening” of the French Gaming Market & its Impact on Lottery Strategy going forward * Q & A with F Stickler, A. Hušák, P. Bruneau * Noon: Luncheon will be served in the New York Ballroom East * Joint Presentation by Joan Borucki, Director of the California Lottery and Dianne Thompson, CEO of the Camelot Group plc., United Kingdom : Driving Growth through Public Private Partnership Q & A with J. Borucki and D. Thompson * Simon Holliday, Director, H2 Gambling Capital: Interactive Gaming - Threat or Opportunity to traditional lottery games? Focus on Legal / Regulatory * Philippe Vlaemminck, Legal Counsel to the European Lottery Association: Inside the EU: Thoughts for Modern Regulation of Internet Gambling in a TransAtlantic Perspective. * Bill Murray, Deputy Director and General Counsel to the New York Lottery: Internet Initiatives to drive Lottery growth - Getting there one step at a time. * Mark Hichar, Partner, Head of the Gaming Group with Edwards et al. Law Firm: Update on the status of Internet Gaming Regulatory Policy on the U.S. Federal level * Q & A with P. Vlaemminck, B. Murray, M. Hichar * 3:00: Coffee Break Platinum Sponsor Keynote Speeches: * Michael Chambrello, President & Chief Executive Officer, Scientific Games Corp.: Anytime, Anywhere: Convergence to Simplify and Expand the Player Experience * Ed Honour, President & Chief Technology Officer, MGT Lottery: How to use Facebook Applications and Facebook Connect to build a bigger audience * Donald Stanford, Chief Technology Officer, GTECH: Innovation where it matters - Retailing * George Zenzefilis, General Director, INTRALOT Interactive: Interactive Lotteries: Leading the Change * Q & A Session with G. Zenzefilis, D Stanford, E Honour, and M Chambrello 5:00 pm.: Reception in the New York Ballroom East Sheraton Hotel Musical Theme: Jazz from NYC’s famous Blue Note Jazz Club Wednesday, March 24 All General sessions to be held in the New York Ballroom East 8:00 am.: Continental Breakfast US Lotteries in a Market-Driven Business – Power to the Player * 9:00 am.: David Barden, Vice President Gaming Operations, Arkansas Scholarship Lottery: Banks, Air Lines, Book Stores, Grocery Stores, all have use this method to build loyalty, retain customers, and encourage repeat business … Why not Lotteries? * Ernie Passailaigue, Executive Director of the Arkansas Scholarship Lottery: The Arkansas Lottery Startup Story * Wayne Lemons, Director of the Delaware Lottery: Lots of Distribution, not enough Product – the need for more Content * Gardner Gurney, Deputy Director and Director of Operations for New York Lottery: Successful Operational Changes to Meet Player’s Expectations * Terry Rich, President & CEO of the Iowa Lottery Breaking the National PR Barrier – How Powerball and Mega Millions will play together * Q & A with D. Barden, E. Passailaigue, W. Lemons, G. Gurney, T. Rich * 10:30: Coffee Break ‘Power-to-the Player’ Drives Technological Innovation * James Maida, CEO Gaming Laboratories International (GLI): Cutting Edge Technology: A Worldwide View * Marc McDermott, Technical Director, Gaming Standards Association: Technological innovation that connects you to your customer Q & A with J. Maida and M. McDermott Gold Sponsor Presentations * Andre Brunette, Sales Account Manager, International Game Technology (IGT) * Don Sawatzky, Vice President Sales & Marketing, Pollard Banknote * Noon: Luncheon will be served in the New York Ballroom East * Major Peter O’Connell Lottery Industry Lifetime Achievement Awards John Musgrave, Director of the West Virginia Lottery John Pittman, Vice-President Marketing for INTRALOT, Inc. * The Future of Gaming Markets, also known as customers, are telling us what the future will be like. A ‘Power-to-the-Player’ business strategy embraces the reality that it is the customer who anoints the successful business model, who blesses the superior value proposition, who demands fearless innovation and drive to create the best product. The immense resources funding the R & D that analyzes these trends and drives our industry forward comes largely from the commercial community. Vision of the Future Presentations is a special session that will be video-recorded and form the basis for our new special conference website. www.TED.com is the model for what we are trying to create for the Lottery Industry. The Future Belongs to Those Who Create It. Like the curators of TED, “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world.” Applying these principles to the Government-Sponsored gaming industry, our mission is to empower and give a voice to the ideas and principles as expressed by the leaders of our industry. The Vision of the Future session is sponsored and led by the leaders who are creating the future of the gaming industry. Welcome to the Future! GTECH, INTRALOT, MGT Lottery, Scientific Games, IGT, Pollard Banknote Bally Technologies, Betware, Carmanah Signs, eLottery, Ipsos-Reid, Mobile Lottery, OrderPad Software, Planet Bingo, Tournament One 5:00 to 7:00 pm.: Reception in the New York Ballroom East Musical Theme: Paul’s iPod Playlist (wish I could say by popular demand) Thursday, March 25 9:00 am. to 11:00 am.: Everyone is invited to enjoy a Continental Breakfast & Informal Conference Wrap-up and Group Discussion Location: Liberty Suite 1 |
