Yggdrasil partners with Lottoland
First supplier to integrate directly into fast-growing online lottery betting operator
Lottoland becomes the latest Gibraltar-based operator to take Yggdrasil’s portfolio of industry-leading games. Yggdrasil received its Gibraltar licence earlier this year and has made a host of big signings in the jurisdiction, as well as in the UK.
In addition to Yggdrasil’s market-leading content, Lottoland will also gain access to the supplier’s collection of in-game promotional tools, BOOST™, including the recently-launched Missions feature, as well as the social sharing tool BRAG.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Lottoland are one of the biggest success stories in gaming in the past few years and it’s a very proud moment for us to sign this deal. It’s especially exciting to integrate directly into them to fully utilize the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit.
“I said a few years ago that lottery was the final frontier in online gaming and Lottoland’s hugely impressive growth has shown what a powerful vertical it is. We are two companies cut from the same cloth in that we want to shake things up in the industry, and we look forward to a long and successful relationship together.”
Gavin Grimes, VP of Gaming at Lottoland, said: "Yggdrasil have consistently proven in recent years that they are ahead of the curve when it comes to online slots and gamification. Their games are very impressive, while the accompanying promotional tools bring customer engagement to a new level.
“We’ve already got over 4.5 million customers worldwide and that number is growing rapidly. I’m very confident that the launch of Yggdrasil’s content is going to accelerate that growth, making our offering even more attractive to new and existing players.”
Yggdrasil’s portfolio contains a wide range of popular casino games, including: Bicicleta, Double Dragons, Seasons, Vikings Go Berzerk, progressive jackpot Joker Millions, and Nirvana.
The slots are backed up by Yggdrasil’s industry-leading collection of in-game promotional tools, BOOST™, which is designed to increase engagement and retention.
Yggdrasil won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.
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Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and a regional office in Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0 boasts a number of industry-leading features including 16:9 aspect ratio, blazing-fast loading times, a slick UI, advanced localisation, fast-play mode, a no screensaver mode on mobile and games which can continue to play in an inactive tab.
Yggdrasil was the winner of Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.
Since launching in 2013, Lottoland has grown rapidly to become a world leader in the online lottery sector. Innovation, coupled with the freedom to offer players a unique and enhanced lottery playing experience, has been key to the company’s success. Lottoland boasts a range of exciting options that set it apart from the competition. By using an insurance-backed business model, Lottoland can offer features such as DoubleJackpot, allowing players to double their jackpot winnings on any lottery.
Players are able to bet on the outcomes of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include the EuroMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.
In 2016 Lottoland expanded its product portfolio to include scratchcards, games and instant win verticals, driving significant additional revenue into the business.
Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office and the Northern Territory’s Racing Commission in Australia.
Lottoland Limited | Office Suite A | Ocean Village Promenade | Gibraltar | GX11 1AA
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