Yggdrasil partners with Lottoland

First supplier to integrate directly into fast-growing online lottery betting operator

15th December, 2016Yggdrasil Gaming has signed a deal with Lottoland to integrate its full suite of video slots directly into the leading online lottery betting operator.

Lottoland becomes the latest Gibraltar-based operator to take Yggdrasil’s portfolio of industry-leading games. Yggdrasil received its Gibraltar licence earlier this year and has made a host of big signings in the jurisdiction, as well as in the UK.

 

In addition to Yggdrasil’s market-leading content, Lottoland will also gain access to the supplier’s collection of in-game promotional tools, BOOST™, including the recently-launched Missions feature, as well as the social sharing tool BRAG.

 

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Lottoland are one of the biggest success stories in gaming in the past few years and it’s a very proud moment for us to sign this deal. It’s especially exciting to integrate directly into them to fully utilize the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit.

“I said a few years ago that lottery was the final frontier in online gaming and Lottoland’s hugely impressive growth has shown what a powerful vertical it is. We are two companies cut from the same cloth in that we want to shake things up in the industry, and we look forward to a long and successful relationship together.”

Gavin Grimes, VP of Gaming at Lottoland, said: "Yggdrasil have consistently proven in recent years that they are ahead of the curve when it comes to online slots and gamification. Their games are very impressive, while the accompanying promotional tools bring customer engagement to a new level.

“We’ve already got over 4.5 million customers worldwide and that number is growing rapidly. I’m very confident that the launch of Yggdrasil’s content is going to accelerate that growth, making our offering even more attractive to new and existing players.”

Yggdrasil’s portfolio contains a wide range of popular casino games, including: Bicicleta, Double Dragons, Seasons, Vikings Go Berzerk, progressive jackpot Joker Millions, and Nirvana.

The slots are backed up by Yggdrasil’s industry-leading collection of in-game promotional tools, BOOST™, which is designed to increase engagement and retention.

 

Yggdrasil won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.

 

***ENDS***

For more information, please contact:

Square in the Air Communications

Ben Cleminson

+44 (0) 20 3586 8267

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Yggdrasil Gaming

Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.

The company is headquartered in Malta, with a major development office in Krakow, Poland and a regional office in Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.

Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.

iSENSE 2.0 boasts a number of industry-leading features including 16:9 aspect ratio, blazing-fast loading times, a slick UI, advanced localisation, fast-play mode, a no screensaver mode on mobile and games which can continue to play in an inactive tab.

Yggdrasil was the winner of Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.

About Lottoland

Since  launching  in  2013,  Lottoland  has  grown  rapidly  to  become  a  world  leader  in  the  online lottery sector.  Innovation, coupled with the freedom to offer players a unique and enhanced lottery playing experience, has been key to the company’s success. Lottoland boasts a range of exciting options that set it apart from the competition.  By using an  insurance-backed  business  model,  Lottoland  can  offer  features  such  as  DoubleJackpot, allowing players to double their jackpot winnings on any lottery.

Players are able to bet on the outcomes of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include the EuroMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.

In 2016 Lottoland expanded its product portfolio to include scratchcards, games and instant win verticals, driving significant additional revenue into the business.

Lottoland  is licensed  and  regulated  by  the  Government  of  Gibraltar,  the  UK  Gambling Commission,  the  Republic  of  Ireland  National  Excise  License  Office  and  the  Northern Territory’s Racing Commission in Australia.

Lottoland Limited | Office Suite A | Ocean Village Promenade | Gibraltar | GX11 1AA

 

 

 


David Bartram | Account Manager

+44 (0) 20 3586 1978 | +44 (0) 7479 581 418
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
twitter @squareintheair




WORLD LOTTERY WEBSITE LINKS

Industry



Worldwide

News February 17, 2017
Aric Nesbitt to be new Michigan lottery commission...
Latest News February 14, 2017
New Jersey law is the first to authorize and regul...
Latest News February 8, 2017
Hearing set for NH casino bill on Wednesday ...
January 31, 2017
New West Virginia Lottery Director Alan Larri...

LOTTERY EXPO 2016


Europe

LATEST NEWS February 9, 10
Arjan van ’t Veer is the new Secretary General o...
February 2, 2017
Kentucky Lottery proceeds are helping create a be...
February 1, 2017
Svenska Spel - Year-end report January-December 20...

Public Gaming Magazines

Public Gaming September/October 2016

.Pdf version of the magazine - click here

2016 Public Gaming July/August
2016 Public Gaming May/June
2016 Public Gaming March/April
2016 Public Gaming January/February

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000