SOCIAL MEDIA

How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats Plus, plenty of retail data 
By Christopher Heine

http://www.adweek.com/news/technology/how-election-hurt-ecommerce-and-6-other-interesting-digital-marketing-stats-174722

With the presidential election behind us and the holidays ahead, there's been an interesting mix of digital marketing stats this week. Check out seven that caught our eye:

1. Voting at the expense of shopping
HookLogic, part of Criteo, found that an election can hurt online retailers. Its cross-client study discovered that ecommerce dropped 5 percent year-over-year (YOY) the day before the election, fell 16 percent YOY the day of and plummeted 23 percent YOY the day after.

2. Black Friday shoppers are usually married
Experian Marketing Services worked with SpotRight to study consumers mentioning #BlackFriday on Twitter. The analysis found that Black Friday shoppers are 53 percent women, 60 percent between the ages of 26-50, and 73 percent are married.

Their research also found that the top five brands associated with the hashtag so far are Nordstrom Rack, Dillard's, Best Buy, JCPenney and Macy's.

3. Foot traffic will be down on Black Friday, Foursquare predicts
Foursquare's foot traffic measurement system, called Place Insights by Foursquare, is being used to predict trends. The mobile-focused company forecasts that Black Friday foot trafficwill be down at retail shops by 3.5 percent compared to last year.

4. Mounds of messages
Facebook said its business pages get nearly 5 billion messages a month.

5. Going public with it
Snap Inc., parent of Snapchat, is reportedly soon filing for an IPO, which could happen as early as late March. The company's valuation is now at $20 billion. When Facebook went public in 2012, it had a $104 billion valuation.

6. An AI skills set
Amazon Echo's voice-recognition system entails "skills," which are vocal commands it can address with a reply. In all, there are more than 4,500 skills, with 700 new skills available in the last week or so alone, per Amazon.

7. Lowe's live
Wondering how successful branded Facebook Live sessions are? Well, Lowe's is an interesting case study. The home-improvement retailer teased out a Black Friday deals reveal on Nov. 2, getting more than 2,700 real-time onlookers. Since then, the recorded version of the video has garnered 1.4 million views.




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