Euro 2016 to be tournament of second screening, says Kambi

New data from sportsbook specialist shows two-thirds of users will use a second screen to place bets during biggest games

9th June, 2016 – Premium sportsbook provider Kambi says the upcoming European Championships in France will be the first major football tournament where second screen betting becomes the primary way to place a wager.

 

An analysis of data from the sportsbook provider also shows that the higher the profile of an event, the more likely it is that users will place a bet on a mobile device while watching the action.

For the biggest sporting events, around 65% of bets wagered through Kambi’s market-leading sportsbook come from mobile, compared to 45% for smaller events.

 

Kambi is gearing up for its busiest international football tournament to date, having recently signed and integrated three new operators in the last four months; LeoVegas, Mr Green, Rank Group and at the same time enabled some of our existing operators to operate in Italy, Germany and Romania.

 

Kambi is able to integrate with new operators in as little as six weeks. Additionally, Kambi’s new HTML5 client, which is being rolled out to all operators, empowers them to create a unique player experience.

 

Kambi CEO Kristian Nylén commented: “As with all football fans, we cannot wait for the big kick-off in France on Friday. It is sure to be an action-packed tournament on the pitch, but also off the pitch at Kambi where we are expecting a busy summer.

 

“Our analysis clearly shows that the trend towards mobile shows no sign of slowing. But what is particularly interesting is that the bigger the match, the more likely customers will reach for their phone to bet while keeping one eye on the action.

 

As one of the pioneers of instant betting, we have seen demand for these markets grow in the past 12 months, demand is particularly strong in the mobile channel.  We expect this trend to continue and our operators will be empowered to offer these unique and exciting instant betting events during the tournament.”

*** ENDS***

For more information, contact:

 

Erik Logdberg, CBDO

+447799873128

 

Ian Freeman, CCO

+447720497215

 

About Kambi

Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi's 12 customers include Unibet, 888, Paf, 32Red and Napoleon Games. Kambi employ more than 450 staff across offices in Malta (headquarters), Bucharest, London, Manila, Stockholm and Sydney. www.kambi.com

 

Kambi utilises a best of breed security approach, with guiding principles from ISO 27001. Kambi is eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol "KAMBI". The Company's Certified Advisor is Redeye AB.

 

1454929920639_SITA

David Bartram | Account Manager

+44 (0) 20 3586 1978+44 (0) 7479 581 418
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
twitter @squareintheair




WORLD LOTTERY WEBSITE LINKS

Industry



Worldwide

News February 17, 2017
Aric Nesbitt to be new Michigan lottery commission...
Latest News February 14, 2017
New Jersey law is the first to authorize and regul...
Latest News February 8, 2017
Hearing set for NH casino bill on Wednesday ...
January 31, 2017
New West Virginia Lottery Director Alan Larri...

LOTTERY EXPO 2016


Europe

LATEST NEWS February 9, 10
Arjan van ’t Veer is the new Secretary General o...
February 2, 2017
Kentucky Lottery proceeds are helping create a be...
February 1, 2017
Svenska Spel - Year-end report January-December 20...

Public Gaming Magazines

Public Gaming September/October 2016

.Pdf version of the magazine - click here

2016 Public Gaming July/August
2016 Public Gaming May/June
2016 Public Gaming March/April
2016 Public Gaming January/February

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000