Thursday, 19 May 2016 10:01
LONDON, May 17, 2016 /PRNewswire/ --
International Game Technology PLC ("IGT") (NYSE: IGT) announced the launch of The Ellen DeGeneres Show™ Have a Little Fun Today Slots on the Company's DoubleDown Casino social gaming app.
This marks the first time a current television talk show host has extended her brand into the growing social casino world.
The Ellen DeGeneres Show™ Have a Little Fun Today Slots was developed by IGT and Ellen Digital Ventures, a business initiative created by Ellen DeGeneres and the Warner Bros. Television Group.
The game launched Friday, May 13, with Ellen introducing it in her show to positive results.
Inspired by IGT's popular namesake land-based casino game, The Ellen DeGeneres Show Have a Little Fun Today Slots, captures the fun, humorous spirit of "The Ellen DeGeneres Show," in a free-to-play social game for desktop and mobile play.
"It's no surprise that Ellen is the first talk show host to get on board with the growing social casino phenomenon," said Joe Sigrist, DoubleDown Interactive Senior Vice President and General Manager."With The Ellen DeGeneres Show Have a Little Fun Today Slots, DoubleDown Casino is giving millions of 'Ellen' fans a new way to engage with her anytime, anywhere. Between the funny voiceovers and original clips, the game offers the next best thing to having Ellen dancing right by your side."
The Ellen DeGeneres Show Have a Little Fun Today Slots game is packed with original voiceovers, clips from the TV show and stunning graphics. The game's five reels are full of iconic Ellen-related imagery including VIP passes, boxer shorts, and the many faces of Ellen DeGeneres. The 75-payline social game plays much like the land-based casino version of the game including the three Ellen-inspired bonus events: the "What's in the Box" bonus, the "Ellen's Wheel of Riches" bonus and the thrilling "Dunk Tank" bonus. Lucky players can spontaneously trigger the "Have a Little Fun Today" bonus where entire reels can become wild and players have a chance for huge virtual chip wins.
DoubleDown Casino offers authentic casino-style entertainment. Play DoubleDown Casino games online at apps.facebook.com/doubledowncasino or on any mobile device via the free iOS and Android app. For more information, visit IGT, go to Facebook at facebook.com/IGT, follow us on Twitter, twitter.com/IGTnews or watch IGT videos on YouTube, youtube.com/user/igt.
IGT (NYSE: IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.igt.com.
About "The Ellen DeGeneres Show"
Now in its 13th season, "The Ellen DeGeneres Show" continues to be the daytime destination for laughter, generosity and fun, highlighting Ellen's one-of-a-kind humor, warmth and generosity, and featuring the biggest stars from television, film, music and more. The show has now earned an impressive total of 55 Daytime Emmy® Awards. Ellen has become the place for today's topical stories and a stage for the most viral sensations from around the world. Originating from Warner Bros. Studios inBurbank, Calif., "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures, an industry-leading and Emmy® Award–winning producer of television series and digital content for the first-run syndication, cable and digital marketplace. The show is distributed by Warner Bros. Domestic Television Distribution. Ellen DeGeneres, Mary Connelly, Ed Glavin, Andy Lassner and Kevin A. Leman II serve as executive producers.
About Ellen Digital Ventures
Ellen Digital Ventures (EDV) is a business initiative created by Ellen DeGeneres and the Warner Bros. Television Group that extends Ellen's award-winning television franchise into a robust digital business, leveraging her vast social and gaming audiences. ellentube is an EDV venture, focused on the growing shortform video space, delivering fresh entertainment daily to mobile users globally. Psych! is the first free-to-play game to launch from EDV, following on the success of Heads Up!, which was the #1 paid app of 2015 in Apple's App Store. Founded in 2014, EDV is headed by digital industry veteran Jill Braff, who serves as General Manager and works in conjunction with Ellen show executive producers Mary Connelly, Ed Glavin, Andy Lassner andKevin A. Leman II.
Michelle Schenk, IGT, +1(702) 669-8177
© 2016 IGT
ELLEN is a trademark of Crazy Monkey, Inc. and THE ELLEN DEGENERES SHOW is a trademark of Crazy Monkey, Inc. and Warner Bros. Entertainment, Inc. All related characters, materials and other elements of THE ELLEN DEGENERES SHOW are © Telepictures Productions Inc.
All other trademarks used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ®, are registered in the U.S. Patent and Trademark Office.
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