Svenska Spel Q2, 2012

Svenska Spel returned a profit after financial items and tax for the first half of 2012 of SEK 2,419 million, which is an increase of SEK 63 million (2.7%) compared with the same period in 2011. “Sales in shops are increasing and we are maintaining our market share on the online and mobile markets, which is a sterling performance in the face of tough competition,” says Svenska Spel’s CEO, Lennart Käll.

Svenska Spel’s CEO, Lennart Käll, comments on the first-half results for 2012:

? Increased sales of sports bets, Triss and Lotto. Net gaming revenue was SEK 4,775 million, an increase of SEK 124 million (2.7%) compared with the first half of 2011. This positive result is mainly due to increased sales of sports bets, Triss and Lotto.

? Development of responsible gambling measures. We have launched a new responsible gambling app, called “Spelkollen” (Gamble check), which gives customers greater ability to keep an eye on their gambling themselves using their

mobile phone. The self-test, where customers are able to check their gambling habits, has also been made available via mobile phone.

? Swedish National Audit Office report. At the end of June, the Swedish National Audit Office presented a report on the state control of the gaming market and made a number of recommendations for both the government and Svenska Spel.

? Satisfied customers and strong image maintained. Svenska Spel’s latest image survey showed that 63 per cent of Swedes have a positive opinion of the company, which remains the strongest among gaming companies. 39 per cent think that Svenska Spel takes its responsibility to reduce gambling addiction seriously. This figure is by far the highest achieved in comparison with the other gaming companies in the survey.

Interim period January–June 2012 in brief

? The Group’s net gaming revenue increased to SEK 4,775 million (4,651), a rise of

2.7%.

? The Group’s operating profit was SEK 2,394 million (2,326), an increase of 2.9%.

? The Group’s first-half profit was SEK 2,419 million (2,356), an increase of 2.7%.

? The operating margin was 21.2% (21.4%). Lower margin as a resulted of modified

product mix and increased operating expenses

For more information, please contact:

Lennart Käll, CEO, tel. +46 (0)8 757 77 77.

Marie Loob, CFO/Vice President, tel. +46 (0)498 26 37 24.

Annika Ferm, Director of Communications, tel. +46 (0)70 819 92 91.

Svenska Spel is Sweden's leading gaming company and is owned by the Swedish government, with all profits reinvested in society. The company offers sports bets and games of chance through agents, on mobile phones and at www.svenskaspel.se, as well as gambling on token gaming machines (Vegas). The Group includes Casino

Cosmopol which operates Sweden’s four international casinos. The range contains many well-known brands in Sweden, including Triss, Lotto, Oddset and Stryktipset. Around 75 per cent of the adult population of Sweden gamble at some point during the year using one of the company’s games and every year Svenska Spel pays out winnings totalling around SEK 12 billion. Svenska Spel is also Sweden’s biggest sports sponsor. Our vision is for gambling to be something everyone can enjoy!

In Svenska Spel’s media room http://media.svenskaspel.se, you will find news, press releases, images and contact details.