Camelot Global Services appoints Richard Bateson as Commercial Director

Camelot Global Services appoints
Richard Bateson as Commercial Director


Camelot Global Services (CGS), which provides consultancy and private management services to lotteries worldwide, has today announced that Richard Bateson, previously Marketing Director at Camelot UK Lotteries, has been appointed as its Commercial Director.

In the newly-created role, Richard will be responsible for Camelot Global Service's commercial operations - as the company looks to build on its existing consultancy contracts and further step up its focus on new international opportunities. Utilising the skills, expertise and resources developed by the Camelot Group in running the UK National Lottery for the last 18 years, CGS works in partnership with governments and other lottery operators to help them maximise their revenues and returns to beneficiaries. Richard will take up his new role with immediate effect.

Richard joined UK National Lottery operator Camelot in 2001 to set up and manage EuroMillions, which successfully launched in 2004 and has grown to become the world's biggest multinational lottery game by player population.

Initially as Controller of Game Development and Scratchcards and subsequently as Marketing Director, Richard has been responsible for the marketing strategy that underpinned the successful bid for Camelot's third consecutive National Lottery licence in 2007, and has grown National Lottery Scratchcards into a multi-billion pound category and seen sales of National Lottery draw-based games increase by A31 billion. On top of this, he has overseen the development of Camelot's online lottery business to become the biggest in the world.

Alex Kovach, Managing Director of Camelot Global Services, said: "I'm delighted that someone with Richard's calibre is joining CGS at this exciting time. His experience in devising and implementing the marketing strategy for Camelot's successful third UK National Lottery licence bid will be invaluab
le as we explore opportunities across the globe.

"During his tenure as Marketing Director, Richard has helped the UK National Lottery further increase its market-leading penetration rates to over 70%, while ensuring the company continues to achieve its goal of encouraging many people to play but to each spend relatively little. His proven track re
cord in launching and growing fast-moving consumer brands, and developing new sales platforms - together with his expertise in brand communications - will help ensure we develop the business to allow us to deliver innovative bids, whether for private management or consultancy contracts."

Richard Bateson commented: "I'm thrilled to be joining Camelot Global Services at this time, and to have been given this exciting opportunity to develop the commercial function which will be critical in driving the innovative plans the company has for the future. I'm very proud to have been part of 
the team at Camelot that recently achieved record UK National Lottery sales growth and record returns to National Lottery Good Causes - and I'm looking forward to using the experience I've gained in helping to run one of the world's largest and most successful lotteries to support Camelot Global Ser
vices achieve its international goals."
- Ends -- For further information Camelot Press Office: 020 7632 5711  Notes to editors Summary of Camelot Group of companies' structure The Camelot Group of Companies comprises of five companies: Camelot UK Lotteries Limited, Camelot Global Services Limited, Camelot Commercial Services Limited, Camelot Business Solutions Limited and Camelot Strategic Solutions Limited. Camelot UK Lotteries Limited is responsible for running the UK National Lottery. During the course of the third lottery licence, Camelot aims to continue to grow the UK business through an enhanced game portfolio, increased strategic/targeted marketing, a diverse range of channels and diversification.  The Camelot model for running a lottery is recognised as a global leader. Therefore, in addition to its core UK operation, it provides lottery expertise and a range of services. These include private management, consultancy, interactive services and commercial services. These services are provided through the other four companies in the Group.   Laura Pearson Senior Media Relations Manager Camelot Business Solutions Limited Tel: 020 7632 5716 Mobile: 07968 939340 Web: www.camelotgroup.co.uk<http://www.camelotgroup.co.uk/>