Executive Director of the National Lottery of Benin, Honorine H. Attikpa, hosted a press conference yesterday, Tuesday, July 3, the hall of the institution. Assisted the product manager of the lottery, Patrick Avocègamou, DG / LNB announced the official launch of any new product, "the key to the treasure", the congress, tomorrow, July 5, 2012.
"The key to the treasure." This is the new jewel of the National Lottery of Benin that will still numerous millionaires. As explained by the product manager of the lottery, "The key to the treasure" is meant an instant game to scratch. This is a ticket, like many other of the LNB which the public is already familiar, whose principle is as follows: when the buyer discovers the same amount three times, once he wins. In this register, the buyer may make 300f to 100 000 francs. When the client discovers three times a ticket, he can exchange his ticket against another or withdraw 300f. By discovering the key 3times, the buyer can automatically be estimated millionaire. Indeed, the ticket bearing the 3clés entitles the holder to participate in a draw where he can win the one hand, between 5000 000-9 000 000 FCFA, and, secondly, at best cases, between 10 million to 25 million of our francs.
But why a new product? To this question, the DG / LNB pointed out that in any business, we must be creative, innovative, while remaining attentive to the customer. In addition, Ms. Attikpa explained the life cycle of any product namely, initiation, growth, maturity and decline.And any manager who gets left out of this premise is doomed to failure, according to DG / LNB.
What is "The goose that lays golden eggs"? It disappears-it range of LNB? By no means, replied the first head of the house. The public can still continue to buy this product, with many lots already become famous. Honorine Attikpa then urged the people of Benin to adopt as "The key to the treasure" to take ownership of this famous treasure one day, courtesy of the National Lottery of Benin.
Journalists were treated to a demonstration - simulation-which allowed a colleague to win 10 million francs. Recall that in the day on Thursday, a large caravan in the colors of the new product will travel through streets of Cotonou, not to mention the hostess placed at various intersections and restaurants in town, from which the public can already try his luck before the big ceremony launch broadcast live on national television.
LOTTERY EXPO 2013
Co-Hosted by PGRI and the
Florida Lottery
November 4 to 7, Miami, Florida,
Trump Miami Beach Hotel
18001 Collins Ave., Sunny Isles Beach, Florida
Phone: Domestic: 855.244.2964 International: 786.522.3523
**Use Group Code 10W820 to get our
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SMART-TECH 2013
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Thank you to all
of you who presented, served on a
panel discussion, and participated
at Smart-Tech. This was PGRI’s
fourth annual event in NYC and has
become a great venue for lotteries
to delve into the most relevant
issues of the hour, and we so
appreciate the privilege of hosting
it and visiting with you. The next
issue of PGRI Magazine will include
an in-depth analysis of the issues
we explored. Too, the conference
was video-recorded and will be made
freely available to everyone on
www.PGRItalks.com. We’ve
received much positive feedback and
hope that everyone accomplished
their objectives. Our next event
will be held at the Trump Miami
Beach Hotel on November 4, 5, 6, and
7th. Lottery Expo Miami
is especially exciting for the
participation from our colleagues in
Latin America. The North America
track is on Tuesday, the LatAm track
on Thursday, and we all come
together on Wednesday. Thanks to the
support of our commercial partners
and sponsors, the hosted receptions
held every night of the conference
have become a wonderful venue to
talk with industry leaders from all
around the world. Please check in at
www.PublicGaming.org for PGRI
conference updates. Thank you again
- We look forward to seeing you
again. Please e-mail me (pjason@publicgaming.com)
with any questions, feedback,
guidance, or comments of any kind.
Smart-Tech 2013 was held
April 8,
9, 10, 2013
at the Helmsley Park Lane,
New York.
PUBLIC GAMING OCTOBER/NOVEMBER 2012
Click here to read the .pdf version
PUBLIC GAMING SEPTEMBER 2012
Click here to view the .pdf version
PUBLIC GAMING MAGAZINE MAY/JUNE 2012