The National Lottery Authority (NLA) with its technical partners Tikkex and Merlin, has introduced a new weekly game of chance to boost revenue and transform the lives of patrons with attractive prizes.
Dubbed: ‘Freeky Fortune’, the game allows a player to select eight numbers from one to 56 on a card purchased from a vendor. The player then punches the selected numbers with a digital pen provided by the vendor and writes his mobile phone number on the card.
Afterwards, the player ticks the send button on the card and he receives an automated message, on the given mobile phone from the NLAs’s operating servers about the numbers staked with the draw date.
Winners of each draw will share the percentage of sales retained in a prize pool.
Speaking at the launch, Mr. Kojo Andah, Director General of the NLA said with the innovation, the NLA expected to diversify its product portfolio and sustain revenue growth.
“With innovations such as these, we are increasing our lottery revenue year on year, achieving year to date annual growth of close to 30 per cent from the newly introduced point of sale machines,” he said.
Mr. Andah said unlike the previous lottery products which were pirated by illegal lottery operators, the Freeky Fortune presented a robust, unique and secured products which could not be replicated.
“What is assuring to the NLA this time is that, the illegal operators cannot kill this initiative because of its technological base,” he said. “As a dividend game with a relatively stable and tolerable risk level, it offers attractive wins to its winners.
Mr. Andah said NLA together with its partners aimed to distribute 1,000 start-up kits this year to retailing points of sale nationwide to help create new jobs in the economy.
In addition, it is expected that an estimated new lottery income of 10 per cent of current gross sales revenue could be generated at maturity by Freeky Fortune. The Freeky Fortune coupons will be on sale from Wednesday, July 4, for the first draw to be held on Friday, July 6.
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LOTTERY EXPO 2013
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November 4 to 7, Miami, Florida,
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18001 Collins Ave., Sunny Isles Beach, Florida
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Thank you to all
of you who presented, served on a
panel discussion, and participated
at Smart-Tech. This was PGRI’s
fourth annual event in NYC and has
become a great venue for lotteries
to delve into the most relevant
issues of the hour, and we so
appreciate the privilege of hosting
it and visiting with you. The next
issue of PGRI Magazine will include
an in-depth analysis of the issues
we explored. Too, the conference
was video-recorded and will be made
freely available to everyone on
www.PGRItalks.com. We’ve
received much positive feedback and
hope that everyone accomplished
their objectives. Our next event
will be held at the Trump Miami
Beach Hotel on November 4, 5, 6, and
7th. Lottery Expo Miami
is especially exciting for the
participation from our colleagues in
Latin America. The North America
track is on Tuesday, the LatAm track
on Thursday, and we all come
together on Wednesday. Thanks to the
support of our commercial partners
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held every night of the conference
have become a wonderful venue to
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conference updates. Thank you again
- We look forward to seeing you
again. Please e-mail me (pjason@publicgaming.com)
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