Bally iGaming platform goes live

Internet, Mobile & Sports Betting

Less than a week after having its application for an interactive gaming supplier licence approved by the Nevada Gaming Commission, Bally Technologies Incorporated has announced that its iGaming platform has gone live and is powering a free-play poker website in partnership with Golden Nugget casinos in Las Vegas and Atlantic City.

A developer of slot, video machine, casino management and server-based solutions for the global gaming industry, Las Vegas-based Bally stated that its online gambling solution is driving the new GoldenNuggetPoker.com domain and can also be utilised to provide free-play gaming ‘across the globe’ and ‘online gaming where legal’.

“We’re thrilled to partner with the Golden Nugget as it leverages its free-play site to attract new players and drive existing players back to its land-based casinos,” said Richard Haddrill, Chief Executive Officer for Bally.

“This partnership will demonstrate the advantages of having an open iGaming platform, which allows for best-in-class content.”

Bally declared that the progression of its iGaming platform over the coming months will enable Golden Nugget venues to have ‘an integrated solution within their Bally mobile, online and traditional system offerings’ along with ‘a single view of the player’ as patrons utilise ‘various gaming devices across multiple distribution channels’.

“This is a very monumental time for the Golden Nugget as we launch a play-for-free site and introduce our loyal patrons to a new way to enjoy gaming entertainment when they can’t be on property,” said Tilman Fertitta, President and Chief Executive Officer for Landry's Restaurants Incorporated, owner of the Golden Nugget venues.

“We believe that online gaming is inevitable in the United States and that our free-play site will enable Golden Nugget to be well positioned to compete when US laws allow for online gaming.”

Bally said that its open iGaming platform offers casino operators ‘a number of benefits’ including the ability to select from ‘best-of-breed content from a multitude of providers’ while it has also been designed for mobile integration and ‘is ready to accommodate online wagering beyond poker such as casino table games, video slots, and sportsbetting’.

“The integration to Bally’s CMP player-tracking system and Elite Bonusing Suite will enable casino operators to track and bonus players seamlessly through the traditional and virtual casino environments,” said John Connelly, Business Development Vice-President for Bally.

“We are licensed as a gaming manufacturer in hundreds of jurisdictions around the world and will work with casinos to provide one view of their patrons across online, mobile and traditional platforms.”

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