OKLAHOMA CITY - Lottery officials say they would like to offer $10 and $20 instant scratch-off tickets with larger prizes, but that is not feasible

The state requires that 35 cents of every dollar in lottery ticket sales go to education, which Oklahoma Lottery Commission Executive Director Rollo Redburn said limits the size of prizes.  The lottery offers "scratcher" tickets ranging in price from $1 to $5. Picks in the various drawing games such as Powerball and Megamillions cost $1.  "We want to eliminate the 35 percent," Redburn said. "We want it to just go away."   If the restriction were eliminated, the agency would give all of its profits to education, he said.   "That percentage does nothing to benefit education," Redburn said. "That percentage restricts the profit we can make for education, so what is the point in having it?"

OKLAHOMA CITY - Lottery officials say they would like to offer $10 and $20 instant scratch-off tickets with larger prizes, but that is not feasible.



The state requires that 35 cents of every dollar in lottery ticket sales go to education, which Oklahoma Lottery Commission Executive Director Rollo Redburn said limits the size of prizes.

The lottery offers "scratcher" tickets ranging in price from $1 to $5. Picks in the various drawing games such as Powerball and Megamillions cost $1.

"We want to eliminate the 35 percent," Redburn said. "We want it to just go away."

If the restriction were eliminated, the agency would give all of its profits to education, he said.

"That percentage does nothing to benefit education," Redburn said. "That percentage restricts the profit we can make for education, so what is the point in having it?"

Larger prizes and increased sales that would result from elimination of the requirement would bring in more money for education, he said.

But lawmakers have steadfastly refused to make the change. In the last five or six years, bills to change the requirement have not made it out of committee in the Legislature, Redburn said.

"They don't support the lottery," he said. "They don't support gambling. So, they don't want to be seen as helping."

Lottery officials plan to spend more time at the Capitol next legislative session, establishing relationships and trying to make a case for elimination of the 35 percent threshold, he said.

A top prize on the current top-priced $5 scratch-off ticket might range from $35,000 to $50,000, said Jay Finks, Oklahoma Lottery Commission marketing director.

A minimum top prize on a $10 scratch-off ticket would be $100,000, Finks said.

"The odds of winning on a $10 ticket are much better," Finks said.

Offering $10 and $20 tickets with larger prizes would bring new players into the game, Finks said.

"There are people who don't play," Finks said. "They don't view the $1 ticket as a good investment when they play."

"We certainly don't think playing the lottery is an investment," Redburn said. "People that want to gamble would rather put their money into something they think they are more likely to win on."

Oklahoma voters in 2004 approved the creation of the lottery.

By October, the lottery, since inception, is projecting to have generated $500 million for common education.

http://www.tulsaworld.com/news/article.aspx?subjectid=336&articleid=20120624_16_A19_OLHMIY664109

 





LOTTERY EXPO 2013
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Thank you to all of you who presented, served on a panel discussion, and participated at Smart-Tech. This was PGRI’s fourth annual event in NYC and has become a great venue for lotteries to delve into the most relevant issues of the hour, and we so appreciate the privilege of hosting it and visiting with you.  The next issue of PGRI Magazine will include an in-depth analysis of the issues we explored.  Too, the conference was video-recorded and will be made freely available to everyone on www.PGRItalks.com.  We’ve received much positive feedback and hope that everyone accomplished their objectives.  Our next event will be held at the Trump Miami Beach Hotel on November 4, 5, 6, and 7th.  Lottery Expo Miami is especially exciting for the participation from our colleagues in Latin America.  The North America track is on Tuesday, the LatAm track on Thursday, and we all come together on Wednesday. Thanks to the support of our commercial partners and sponsors, the hosted receptions held every night of the conference have become a wonderful venue to talk with industry leaders from  all around the world. Please check in at www.PublicGaming.org for PGRI conference updates.  Thank you again - We look forward to seeing you again.  Please e-mail me (pjason@publicgaming.com) with any questions, feedback, guidance, or comments of any kind.   Smart-Tech 2013 was held April 8, 9, 10, 2013 at the Helmsley Park Lane, New York.

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