BALLY TECHNOLOGIES’ PRODUCTS WIN THREE OF THE FOUR HIGHEST HONORS IN ‘TOP 20 MOST INNOVATIVE PRODUCTS AWARDS’
Bally Mobile Platform earns top ‘Platinum’ award; SKEE-BALL® video slots wins ‘Attendees’ Choice’ and ‘Gold’ awards
LAS VEGAS, June 18, 2012 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that Bally products earned three of the four most prestigious awards in the annual “Top 20 Most Innovative Products Awards” competition sponsored by Casino Journal magazine.
The Bally Mobile Platform won the Platinum award, and SKEE-BALL® video slots tied with another company to win the Gold award. SKEE-BALL® also received the prestigious Attendees’ Choice award which is determined by attendees at the annual Gaming Technology Summit, held last week at Green Valley Ranch Resort & Casino in Henderson, Nev.
“We are extremely proud to have our products receive this recognition,” said Bally Technologies’ Senior Vice President of Technology Bryan Kelly. “We have received more than 50 awards for product innovation over the past four years. It speaks volumes about the customer-focused work we do every day and the culture of innovation at Bally Technologies.”
Bally Mobile Platform enables casinos to create custom concierge and employee applications and mobile websites running across all devices from one central content manager, allowing casino personnel to create special content and offers and immediately distribute them to targeted customers and potential customers. Operators may alert players 24 hours a day, seven days a week about special offers, even if they are just driving by the property. Casinos can target content in countless ways – from age to player’s card level, from the month of customers’ birthdays to how far they are from the property.
With this cloud-based solution, operators input the information directly into the content-management system, and Bally’s Mobile Platform translates the information to an iPhone® app, a native Android® app, a native BlackBerry® app, an iPad® app, and even a mobile website that works across hundreds of devices. From there, operators can track how the patrons who receive the information behave, seeing if they react to offers immediately.
SKEE-BALL® brings the arcade favorite SKEE-BALL® game to casinos on Bally’s Pro V32 cabinet. The game includes an interactive bonus feature in which players touch and slide the touch-screen to “roll” the SKEE-BALL®, winning “tickets” that enable them to “Pick a Prize” on the game that reveals credit awards.
Last March, the Bally Mobile Platform and SKEE-BALL® were two of the five Bally products that earned Slot Floor Technology Awards. The Bally Mobile Platform also received second place for Best Customer-Service Technology in the 2011 Gaming & Technology Awards given at last October’s Global Gaming Expo (G2E) in Las Vegas.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
©2012 Skee Ball, Inc. & ® All Rights Reserved. Used Under Authorization.
Corporate Communications Manager
Bally Technologies, Inc.
6601 S. Bermuda Rd.
Las Vegas, NV 89119 USA
(702) 584-7451 Direct
(702) 330-6679 Mobile
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LOTTERY EXPO 2013
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