Betware launches mobile games for Danske Spil

Reykjavik, Iceland, 19th of June 2012 – Leading developer of interactive gaming solutions, Betware, together with the Danish Lottery Danske Spil (www.danskespil.dk), has announced the launch of the Betware Smartphone Suite including Lotto, Instant and Sports Games, which opens up a new and exciting distribution channel for Danish players, focused on smartphone capabilities.

“We are very satisfied with this product launch and can already see that our players are adopting it quickly. Going forward, we expect to continue adding the popular scratch games through all our distribution channels, where mobile is taking an increasingly important role”, says Jens Aaløse, Managing Director of Danske Licens Spil.

Gaming operators understand the importance of offering their games via modern and popular distribution channels, and smartphones play an integral role there. For smartphone users (iPhone, Android), the Betware Smartphone Suite has been designed to fully benefit from all the capabilities of modern smartphones, such as shaking the iPhone to select random lotto numbers or swiping a finger over the screen to “scratch”-off instant tickets.

Sports betting on mobile devices is becoming increasingly popular among players, and the Betware Sports solution meets the demand of those players for betting on the go. In addition to being a new distribution channel, the Betware Smartphone Suite offers players the opportunity to play wherever and whenever they choose, thus strengthening the company’s brand and player relationship.

Mobile sports betting gives Danske Spil the opportunity to move the game right to players’ fingertips while they are watching their favorite sports event and is therefore very well suited for live betting. Mr. Aaløse comments, “We want to reach out to all demographics of players, whether that is the mobile, desktop or retail player. Our strategy is to offer our players the best content with maximum convenience, and the smartphone sports solution from Betware is a great step in that direction. The initial results look very promising indeed”. Stefan Hrafnkelsson, Betware’s CEO, says, “We are excited about this launch, especially after the successful introduction of smartphone Lotto for the Icelandic National Lottery in 2011, and are confident that this launch will positively influence the Danish gaming market. The expansion of mobile technology opens up new opportunities for players, and we at Betware are always focused on offering our customers top-class products that are in line with latest market trends”.

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Betware © 2012 | www.betware.com

For further information, please contact:

Betware Árni S. Pétursson, Chief Marketing Officer Tel: +354 580 4700 E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Betware (www.betware.com)

Betware was established in Iceland, in 1998, with focus on developing interactive gaming solutions for state lotteries and regulated private operators. Betware’s platform covers the spectrum of the online money gaming sector, from back end to player gaming experience.

Betware’s customers are among the most innovative gaming operators in Europe and North America. Betware’s technology has passed numerous lottery audits (including ISO 27001 Certification for Information Security and World Lottery Association Security Control Standard Certification), which provide proof of the strength and security of its solutions. Betware’s headquarters are based in Iceland, with regional offices in Denmark, Spain, Canada and Serbia.

Betware is a proud member of the World Lottery Association, the European Lotteries, CIBELAE and NASPL.