“Responsible Gaming is very important to all of us at the California Lottery, from our employees to our retailers, vendors and players,” said Paula LaBrie, Acting Director of the California Lottery.  “We knew our Responsible Gaming Program was one of the strongest in the nation, but we’re always looking for ways we can continue to improve our practices. Given the size of the California Lottery and the amount of supplemental funding we provide to public education, achieving a Level Four status is quite an accomplishment. We are pleased the California Lottery is the first lottery in the nation to achieve this certification.”
“GTECH’s financial communications strategy must take into account the highly regulated environment in which it operates and the diversity of business segments it covers, a scale that will be further enlarged with the upcoming acquisition of IGT.  At Ralph Lauren, James established himself as a world-class communicator with a proven ability to navigate complex international business environments,” said Alberto Fornaro, GTECH Chief Financial Officer. “I am confident that James will lead us in adopting industry best practices for a NYSE-listed company and successfully design and implement GTECH's strategic and tactical investor relations plans.”
Gov. Mark Dayton has promised another veto and said the legislation is the result of special interest lobbying from the lottery's competitors and would ultimately cripple the lottery's ability to raise funds from younger consumers.
Kentucky Lottery Corporation President Arch Gleason testified if the legislation became law it would create a “serious impediment” to the anticipated rollout of the iLottery in Kentucky.  Kentucky will soon launch iLottery, the online sale of lottery tickets. New technology allows the lottery corporations to restrict Internet sales to people who are physically in Kentucky while on the Internet.Under Higdon’s legislation, an iLottery player would need to purchase a Kentucky Lottery pre-paid debit card from a lottery retailer to play the new online game.Gleason said the goal of iLottery is not to hurt lottery retailers. He too cited the desire to reach new younger players.“We will be mindful of the retailer,” Gleason said. “There is plenty of proof it has not been a detriment to retail sales in the few states that have gone forward.”
“Our diverse selection of instant-ticket games is meeting with great success in the marketplace,” said Rebecca Hargrove, President and CEO of the Tennessee Education Lottery Corporation. “And when combined with the interest generated by a big Powerball jackpot, the recipe for a record week is completeBest of all, this means more funds for the education programs supported by the Lottery.”
The Michigan Lottery expects online games to grow incrementally and contribute to the School Aid Fund by $480 million over the first eight years, Jeff Holyfield of the Michigan Lottery added.  Online games include Keno, other scratch offs, Cashword, casino fortune and many more. Newcomers can go to  learn how to play. Games are offered in demo mode to test them out.
Bill Robinson, the commission’s CEO, said they simply want to make it easier for regular players.   “If it’s approved and depending on what type of package is brought forward this would simply just be another access point for lottery tickets,” he said.
“The Saphir 250 000€ instant game exemplifies the ability of FDJ® and Pollard Banknote to collaborate and develop a winning ticket concept that combines premium design elements with cutting-edge print technology,” Loïc Bonivin, Head of Instant Tickets, FDJ®.   Pollard Banknote’s Scratch FX® products have generated over $7.5 billion in global retail sales since they were first introduced in 2007.
Chief executive Robbie Cooke said the Set For Life game, which is still subject to regulatory approvals, would tap into customers who daydream about going travelling, swapping their full-time job for an easier life or paying off their mortgage much sooner. "It's everyday dreaming," he said. "It's not somebody looking to stop working and hang up their shoes." Mr Cooke said the new game would also help Tatts reach a younger audience. Customers aged 18 to 35 years dabble in massive jackpots but are not committed players, he said. But the company's research said Set For Life would engage 25 to 40 year olds. "Once you're in the 20 to 30 [age group], people tend to have a mortgage and kids. People are looking for a life-changing outcome."
"The Instant Replay Second-Chance Promotion is a program where about 11,000 people registered their non-winning $1 and $2 tickets  on sclottery.com and or they scanned the tickets using a free app to enter monthly drawings,  They can win cash or points redeemable for merchandise", said Holli Armstrong, a spokeswoman with the S.C. Education Lottery.
Challenged by the presence of numerous international operators that illegally offer their games to Swedes and by some self-imposed responsible gaming policies Svenska Spel has seen its revenue drop until the point that it has decided to explore new verticals and ask the country's authorities for a license to launch Sweden's first-ever legal online casino. Svenska Spel's determination to explore the online casino vertical has also been discussed by the company's CEO Lennart Käll, who said that a Svenska Spel-run online casino would help the country by offering Sweden's casino players a safe and regulated online gaming environment.
“Mike is an accomplished gaming industry leader with a deep understanding of the lottery industry,” said GTECH S.p.A. Chief Executive Officer Marco Sala. “A true lottery pioneer, Mike joined GTECH at a time when the U.S. lottery industry was rapidly expanding and was a key contributor to our growth. Our relationship has grown over time as he had roles of being a partner, vendor and respected competitor. His unique experience and insight, as well as his understanding of our organization, will help us to seamlessly transition to new leadership and partner with our customers to navigate the many opportunities and challenges that lie ahead.”
Velipekka Nummikoski, RAY Managing Director commented on company performance. “The financial situation in Finland was challenging, which was duly reflected in gaming as well. The fact that our results remained as good as they did is thanks to our entire staff, who were quick to adapt to the changes we implemented over the year.In 2015, RAY will continue to systematically implement its strategy in an efficient and responsible manner.”

WORLD LOTTERY SUMMIT Photos Rome


WORLD LOTTERY WEBSITE LINKS






SMART-TECH 2015

SMART-Tech 2015 Preliminary Conference Program -

(There will likely be minor changes and additions)  - ++Updated February 25

Click here to make hotel reservations

Lottery Attendees Complimentary Click here

Vendors Click here to register

March 30, 31, and April 1

Marriott Marquis Times Square, New York City

· Join over 200 of your colleagues for Smart-Tech NYC.

· Fabulous Program: Cutting Edge Topics, World-Class Speakers (See below)

· Fabulous Venue:  Marriott Marquis is at 45th & Broadway, the heart of Times Square and the Theatre District

· Fabulous opportunity to visit with the leaders from 50+ different lotteries.

· Fabulous Networking Opportunity:  Three Receptions from 5:00 pm to 7:00 pm on Monday, Tuesday, and Wednesday at the Fabulous 16th Floor SkyLobby; luncheons on Tuesday & Wednesday; as well as two days of working together.

The Smart-Tech program will include Lottery Directors and Executives from the following jurisdictions: Atlantic Lottery, Canada; Arkansas Lottery; BCLC, Canada; Colorado Lottery,  Connecticut Lottery; DC Lottery; Delaware; Florida Lottery; Georgia Lottery; Hoosier Lottery Indiana; Iowa Lottery; Kansas Lottery; Kentucky Lottery; Loto-Quebec Lottery; Maine Lottery; Maryland Lottery, Minnesota Lottery; Michigan Lottery; Missouri Lottery; New Hampshire Lottery; New Jersey Lottery; New York Lottery; North Carolina Lottery; Ohio Lottery; OLG, Ontario Canada; Oregon Lottery; Rhode Island Lottery; Sportowy Totalizator Lottery of Poland; St. Vincent & The Grenadines; Tennessee Lottery; Texas Lottery; Vermont Lottery; Virginia Lottery; Washington's Lottery; West Virginia Lottery; MUSL

Visit www.PublicGaming.org for conference updates, more info, and Links for registering and making hotel reservation

PLATINUM SPONSORS




SILVER SPONSORS

     


Monday, March 30, 5:00 to 7:00 pm: Opening Night Reception, SkyLobby
Tuesday, March 31            Manhattan Ballroom
8:00 to 9:00 am:          Continental Breakfast
9:00 AM:                    Conference Sessions Begin
Tuesday to also include 10-Minute presentations from Platinum Sponsors:
Camelot Global, Carmanah Signs, GTECH, Intralot, Hudson Alley Software, Jumbo Interactive, Linq3, Lottovate, NeoPollard, Scientific Games

Ø Paul Jason, Chief Executive, PGRI, opens the conference sessions

Ø Gardner Gurney, Acting Director, Division of the Lottery at New York State Gaming Commission

Ø Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Ø Panel Discussion:  Nationalizing Brand Messaging and Public Relations Nurturing a positive public persona is key for all brands. Multi-billion dollar companies all have a public relations departments that build the brand image on the national level, not just the state/local level.  Lottery's counterparts in the gaming and casino gambling industries have very well-funded PR machines. How can Team Lottery promote a positive public image for Brand Lottery on the national stage?  (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas.  But still, let’s talk about what we can do )

Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Panelists:

Gerald Aubin, Executive Director, Rhode Island Lottery

Susan Dolinski, Vice President, Social Responsibility & Communications, BCLC

Gary Gonder, Chief Branding Officer, Missouri Lottery

Cynthia O’Connell, Secretary, Florida Lottery

Ø Panel Discussion:  Reinvigorating the draw-games category What can we do to recapture the magic and growth, and reinvigorate the draw games?  How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panelists:

Sean Athey , Vice President, Systems Sales, Scientific Games Corp.

Alice Garland, Executive Director, North Carolina Lottery

Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.

John Pittman, Vice President Marketing, INTRALOT USA

Terry Presta, Executive Director, Kansas Lottery

Chuck Strutt, Executive Director, Multi-State Lottery Association
12:30 to 1:30 pm: Luncheon

Ø Presentation:   Leigh-Ann Goad, Research & Consumer Strategist, Virginia Lottery and Alan Hussey, Economic Research Manager, Virginia Lottery

Ø Panel Discussion: The new science of Customer-Centric R & D
What are the most forward-looking trends in the science of understanding human behavior? For instance, market analysis methodologies are moving beyond the limitations of conventional segmentation that focus on age, sex, and income classifications; and beyond surveying customers in stores or conducting of in-person focus groups. How are “virtual focus groups” and “psychographic profiling” and other new methodologies changing our perspective from product-centric to customer-centric?  What are the forward-looking methods in consumer research - and how will they improve our understanding of consumer behavior and enhance our ability to design and sell lottery products?
Moderator: Paula Otto, Executive Director, Virginia Lottery, and Lead Director of the Mega Millions Consortium
Panelists:
Don Feeney, Research & Planning Director, Minnesota Lottery
Nikki Orcutt, Deputy Director of Marketing, West Virginia Lottery
Wendy Montgomery, Vice President Marketing & Sales, OLG
TBA Executive from Lottovate

Ø Panel Discussion:  Consideration, Chance, Prize: Is this foundational definition of gambling being circumvented by game developers and online operators? The government-lottery industry depends on the effectiveness of regulatory frameworks to protect their business model.  Market-driven changes, well-funded private interests (online gaming operators, Facebook and Google, Sheldon Adelson, etc.) are making it increasingly difficult for governments and their regulators to control the industry.   “Non-money” online games (paradoxically, some that are making more money than real-money games) are integrating prizes into their game structures in ways that defy the traditional definitions of “gambling”. Will games be invented to have an element of skill and and not be classified as "gambling"?  What about the prize structures of Fantasy Sports? Bitcoin and cyber-currencies threaten to unleash underground economies that evade regulatory constraints and the obligation to pay taxes. Online betting websites that replicate the lottery-playing experience and others that appear to be selling the most popular lottery games like Powerball, Mega Millions, Euromillions but are illegal and fraudulent  What are the front-lines in the battle to preserve the integrity of the gaming and gambling industry?  What can we do to prevent the breakdown of regulatory discipline and effectiveness?
Moderator:  James Maida, Co-Founder & President Gaming Laboratories International (GLI)
Panelists:
Mark Hichar, Partner, Hinkley, Allen Snyder Law Firm, Chair of Gaming Law Practice Group
Lynne Roiter, Corporate Secretary and Vice President of Legal Affairs at Loto-Québec and General Secretary of the World Lottery Association (WLA)
Philippe Vlaemminck, Partner, Altius Law Firm, Chair of its Gaming Law Practice Group
Wednesday, April 1         Manhattan Ballroom
8:00 to 9:00 am:          Continental Breakfast
9:00 AM:                    Conference Sessions Begin
To include 10-minute presentations from Silver Sponsors:
Diamond Game, EquiLottery, InComm, Pollard Banknote, Novomatic Lottery Solutions, Shoutz/LotteryHub
9:00 AM:  Conference Sessions Begin

Ø Presentation:  Scott Bowen, Commissioner, Michigan Lottery
Panel Discussion: Interactive goes Mainstream :  Everyone is online, connecting with merchants, with information resources , and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How ar e successful lotteries leveraging this online connection to drive consumer engagement, disseminate inform ation, and drive sales?  How are some lotteries positioning themselves for a successful long-term sustai nable business by integrating interactive strategies into every aspect of the business?
Moderator: Scott Bowen, Commissioner, Michigan Lottery
Panelists:
Danny Bogus, Deputy Commissioner of Gaming Operations, Michigan Lottery
Richard Bateson, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

ØPresentation:   Buddy Roogow, Executive Director, DC Lottery and Tracey Cohen, Chief Operating Officer, DC Lottery

Ø Presentation:  Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Ø Panel Discussion: Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?   Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.   How can Team Lottery continue to modernize itself to take full advantage of these trends?
Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery
Panelists:
Max Goldstein
, Vice President Sales, Carmanah Signs
Adam Perlow, Chief Executive Officer, Hudson Alley Software
Brian Roberts, President North America, Jumbo Interactive
Tom Shaheen, Executive Vice President Business Development, Linq3
Sarah Taylor, Executive Director, Hoosier Lottery

1:00 pm to 2:00 pm:  Luncheon
Wednesday Afternoon

Ø Presentation:  Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Ø Panel Discussion:  Managing Uncertainty as the key to successful Innovation Lotteries operate in an unforgiving business and political climate, the stakes are high, and the rate of change is increasing while visibility into the future is decreasing.  How do we know when to move from the research and study mode to launch mode?  Are there ways for an action-plan to include the flexibility to adjust course on the basis of new information gleaned from the real-world consumer response?  How can this new science of managing uncertainty be applied to the business of designing and launching new lottery games, promotional campaigns, and innovation in general?
Moderator: Gary Grief, Executive Director, Texas Lottery
Panelists:
Carole Hedinger, Executive Director, New Jersey Lottery
Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery
Greg Smith, Executive Director, Vermont Lottery
Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Ø Presentation: Gordon Medenica, Former Director of the New York Lottery & Former President of NASPL

Ø Presentation: Susan Golightly, Principle, CODEI Marketing

Ø Award ceremonies
Sharon Sharp Award for Good Causes:
Hoosier Lottery
Sarah Taylor, Executive Director, Hoosier Lottery
Awarded to the Lottery which produces the largest year-over-year increase in net funding to Good Causes
Major Peter O’Connell Lottery Industry Lifetime Achievement Award
Margaret Gibbs, Chief Operating Officer, Kentucky Lottery Corporation
Peg Rose, Deputy Director, Rhode Island Lottery
Wanda Young-Wilson, Chief Operating Officer & General Counsel, Tennessee Education Lottery Corp.

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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