LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015       PLATINUM SPONSORS                   
 SILVER SPONSORS  
          http://www.incomm.com/      http://pollardbanknote.com/         **Eden Roc Hotel Miami, Florida room block now sold out - please call us at 425-449-3000 and we will try to get you a room.

"We're proud to once again partner with five of Florida's great educational institutions that receive essential funding through Lottery revenue, while offering a promotion our players and college football fans will enjoy," said Florida Lottery Secretary Cynthia O'Connell. "In conjunction with the five college football teams, we are able to offer our players an amazing variety of prizes and generate additional funding for Florida?s students and schools."
“Sriracha sauce has a dedicated base of fans that enjoy its spicy hot taste,” said Jill Marshall, Acting Lottery Director. “With such loyal fans, we felt a Scratch game with a sriracha scent would have a unique appeal for our players. And to our knowledge, Hot Sriracha is the first sriracha-scented Scratch game ever made.”

Mag. Harald Neumann, CEO NOVOMATIC AG: “With this semi-annual result we were able to demonstrate once more that our strategy as an internationally active gaming technology group proves to be the correct way to success. Being a full service supplier to all segments of the gaming industry is one of our primary assets. In spite of aggravated general conditions we were able to increase our revenues. A significant growth in turnover was achieved in the UK, Spain and Italy.”
During a recent hearing Chairman of the House Judiciary Committee, Republican Rep. Bob Goodlatte of Virginia said, ”The right to determine each state’s path resides in a state. It has not been, nor should it ever be, determined by the federal government. Several states have chosen to move beyond the nationwide gambling that has been established for decades, multistate lotteries like Powerball and MegaMillions. Many states have had decades of horse or dog racing with licensed on-site betting. Some states, like Maryland, created officially sanctioned “Off Track Betting” parlors to increase the legal opportunities for gambling on horse racing. And recently some states, such as New Jersey, have successfully begun utilizing technological solutions to allow people to play Internet-based casino games. These states are able to do so because they restrict play to those people who are physically within that state’s boundaries. Georgia does so with online lottery sales, and each of these states have witnessed a corresponding increase in state revenues."   Federalism, and the 10th Amendment to the Constitution, is sacrosanct. There is an effort underway, financed and promulgated by special interests, to trample on the Constitution in order to prohibit states from legalizing online gambling. In the House, the Restore America’s Wire Act, H.R. 707, introduced by Republican Rep. Jason Chaffetz of Utah, chairman of the House Committee on Government Reform, in an effort to trample federalism for an activity that some don’t like. Not only does the Chaffetz bill ban all state-legalized and -regulated Internet gambling, the bill also rolls back state laws regarding the sale of lottery tickets on the Internet.
“Everyone wins when the public plays the New Jersey Lottery games because lottery revenue benefits residents across the state,” said Carole Hedinger, Executive Director. This month, instant ticket sales contributed an estimated $32 million towards those causes, getting fiscal year 2016 off to a great start.” New Jersey residents benefit from Lottery funds generated by ticket sales. Lottery revenue supports educational programs, grants and institutions across the State. Since its inception in 1970, the New Jersey Lottery (NJLottery.com) has contributed more than $23 billion to the State in support of education and institutions. Among its beneficiaries are: veterans homes, colleges and universities, school nutrition programs, homes for the developmentally disabled, psychiatric hospitals, higher education scholarship programs and the Marie Katzenbach School for the Deaf.
“We began a number of new strategies this year and players responded,” said David Barden, lottery CEO.  “Our partnership with players, retailers and the legislative community continues to make it possible for our children to focus on their studies rather than on finding money to pay for tuition.”
"The Powerball game has been redesigned several times in its 23-year history to meet the expectations of the playing public," New Jersey Lottery Executive Director Carole Hedinger said in the news release. "Powerball players are motivated by larger jackpots, and that's what these game changes are designed to create. In addition, the new Powerball game will offer players significantly increased non-jackpot prizes that have better odds of being won."
Good marketing tells a story. Great marketing changes consumer behavior. It moves consumers to believe something new or different that translates into behavioral change.
McCann New York has been doing some fun things for the NY Lottery lately, like its search for a missing millionaire from earlier this month. Today, to promote the nearly record-breaking $34 million jackpot for the New York Lotto tonight, it's literally stopping traffic in the city.
“Adding Mots cachés to our online game offering is in line with Loto-Québec’s plan to adapt its commercialization tools and communications to consumer trends,” said Simon Patenaude, President of Lottery Operations at Loto-Québec.  “Our 21 Expérience games place us among the pioneers of this niche in North American.” Expérience games, including well-known Monopoly and Battleship, allow players to have fun with simple and easily accessible interactive games, more often than not on their mobile devices. Loto-Québec, 45 years of entertainment - Loto-Québec's mission is to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. Entertainment is at the heart of its activities.
To be a great marketing leader in the future you'll need to be crazy about your industry in addition to being crazy about marketing.
To move toward that vision, the industry is evolving from an impression-centric paradigm (what does this piece of media cost, how many impressions will it generate and what does the audience look like?) to a user-centric paradigm (what are the characteristics of this particular user at the point at which they encounter my brand?).
"Birth years are probably the most frequently played PLAY 4 numbers, following repeating numbers and sequential combinations, like 1111 or 1234," said Florida Lottery Secretary Cynthia O'Connell. "Lottery players enjoy playing numbers that have sentimental value to them, be it birthdays, anniversaries, their former sports jersey or just numbers they feel are lucky to them. We're excited for these players whose favorite numbers were drawn, turning them into big winners!"
Scared. Afraid. Anxious. Excited. Inspired… We all experience emotions every day. From our daily struggles to our biggest dreams. It’s your job as a content marketer to discover these emotions, embrace them, dig deeper and offer a way out the other side.
Lottery corporation CEO Jim Lightbody says the casino reflects his organization's long-held vision to provide the city with "an outstanding gaming facility."
President Bronislaw’s official release stated, "Under the present legislation the following activities: card games, dice games, gaming machines, cash bingo, betting and lottery audio texts can be carried out only in the form of a joint stock company or a limited liability company, established on Polish territory.” The EU gambling market is estimated at approximately 84.9 billion euro annually (yes, you read that correctly), with a yearly growth rate of 3%.
Online blackjack and roulette combined in July for a 15% increase over June. But, down 60% from July 2014. Slots and Jacks or Better video poker won was up 40% from the previous month and 41% over the year before. Online poker posted its third straight losing month, down 8% from June and 10% from the previous year. These numbers are even more disappointing when taking into consideration that Delaware online poker recently joined the WSOP.com Nevada site. All Delaware Internet Lottery games combined to win $142,083, which is the best overall month since March 2015. Another bright spot in the July report: 378 new accounts created during the month. That was the highest number of new accounts created in a month since September 2014.
Angela Wong, Director of Montana Lottery, said, "We are always looking for new ways to better serve our retailers and our players, and we look forward to innovating with Scientific Games to create instant games that help us drive revenue transfers to important state programs in Montana."    John Schulz, Senior Vice President, Instant Products for Scientific Games, said, "Our collaboration with the Montana Lottery on unique instant products, particularly extended play games like Bingo and Crossword and licensed brand-themed games like Slingo®, has been very successful. We will continue to work together to provide a great entertainment value to consumers in Montana and to help the Lottery in its mission."   Since the Montana Lottery sold its first game in 1987, it has transferred more than $232 million to the State of Montana. Lottery proceeds go directly to the state's General Fund, which provides money for education, health, public safety and other programs.
“Video blackjack is an extremely popular game around the world, and we are incredibly excited to expand and enhance our unrivaled gaming offerings for the millions of guests we welcome every year,” said Ryan Eller, president of RWNY. The Rockaway Boulevard casino, which has generated more than $1.2 billion for the New York Lottery’s Education Fund since opening in 2011, is expected to add an additional $31 million to the fund annually with the introduction of video blackjack—enough revenue for the Education Fund to hire nearly 700 new teachers in New York City, executives said. “Resorts World is proud to do its part to help improve New York’s education system,” Eller added. “The introduction of video blackjack furthers this support and helps to ensure more students throughout the city and state will earn a high-quality public education.”
Assemblyman Phil Goldfeder (D-Howard Beach) said, “New revenue sources like blackjack games will help continue the success at Resorts World Casino, the local community and most importantly will fund essential educational programs, which are critical to the long-term success of our children’s schools.” City Councilman Eric Ulrich (R-Ozone Park) echoed Goldfeder’s sentiment. “Resorts World has been a trusted community partner since day one,” he said. “An expansion of the gaming options will help them to sustain good paying jobs for local residents and allow for even more contributions to the community it calls home.”
"The Lottery's mission is to generate revenues in a responsible manner to provide essential funding for important state programs," said Tony Bouie, Executive Director of the Arizona Lottery. "We are fortunate to give millions of dollars back to the Arizona community and support local businesses through sub-contracting opportunities."
Premier Lotteries Ireland CEO, Dermot Griffin said    ‘As the operator, it is Premier Lotteries Ireland’s responsibility to innovate, enhance and improve all games on offer to ensure the National Lottery remains a modern, world-class lottery for the people of Ireland and continues to raise vital funds for the many good causes which the Lottery supports. “Bigger Better Lotto will deliver a more exciting game and bigger jackpots for our players, which will generate more funds for good causes.”

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome






LOTTERY-EXPO 2015 Sept 9-11, 2015

 Co-Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015

CLICK to Register VENDOR Early Bird
CLICK to Register for lottery -Complimentary  

**Eden Roc Hotel room block  is now sold out please call us @425-449-3000  if you need a room we saved a few rooms.
 

Public Gaming Research Institute

Lottery Expo 2015  Program

Conference Sessions September 10 & 11

Eden Roc Miami Beach Resort, Florida 

Visit www.PublicGaming.org for conference updates

n  Receptions from 5:00 pm to 7:00 pm on Wednesday and Thursday

n  Luncheons, Coffee Breaks, and Receptions in the Ocean Tower 1A Ballroom

n  All Conference sessions are in the Ocean Tower 1 Ballroom 

Wednesday, September 9

5:00 to 7:00 pm:  Opening Night Reception in the Ocean Tower 1A Ballroom 

Thursday, September 10 

      7:30 to 8:30 am:   Continental Breakfast Ocean Tower 1A Ballroom

Ø  8:30 am.    Paul Jason, Chief Executive, PGRI

   Opens the conference sessions in Ocean Tower 1 Ballroom 

Ø  Welcome to Miami and Lottery Expo: Mike Purcell, Director of Sales, Florida Lottery 

Ø  Presentation: Gordon Medenica, Director, Maryland Lottery 

Ø  Betting on Interactive:  Presentation and Panel Discussion

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?    

Ø  Presentation:  Scott Bowen, Commissioner, Michigan Lottery

   Danny Bogus, Director i-Gaming, Michigan Lottery 

Ø  Panel Discussion:

Richard Bateson, Senior Vice President Sales & Marketing, Camelot Global

Andrew Crowe, Vice President of i-Lottery, IGT

Mary Neubauer, Vice President, External Relations, Iowa Lottery 

Ø  10:30         Coffee Break  Ocean Tower 1A Ballroom 

Ø  10:45         Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award 
     Gardner Gurney
, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery 

Ø  Presentation: Rebecca Hargrove, President & Chief Executive Officer, Tennessee Education Lottery Corp. 

Ø  11:30 am. Panel Discussion: 

Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles (like accounting and settlement procedures that differ from one jurisdiction to another) have stymied Lottery’s ability to develop the full potential of multi-jurisdictional retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in and build on the progress that has been made; what are the most actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 

Moderator:  Tom Delacenserie, Interim Secretary, Florida Lottery

Panelists:

Alex Anderson, Technical Specialist, Publix Super Markets Inc.

Gary Grief, Executive Director, Texas Lottery

Gardner Gurney, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery

Terry Presta, Executive Director, Kansas Lottery

Drew Svitko, Executive Director, Pennsylvania Lottery 

Ø  12:30 pm:  Luncheon in the Ocean Tower 1A Ballroom 

Ø  1:30 pm:  PGRI Collaboration Award, for overcoming obstacles and differences to work together for the benefit of the entire government-gaming industry

Chryssa Amanatidou, Head of Public Relations & CSR, INTRALOT

Gayle Kennedy, Director, Tradeshows and Special Events (Retired), Scientific Games Corporation

Edith McCarthy, Director, Benchmarks, Tradeshows, and Events, IGT 

Ø  Multi-State Powerball Advertising Campaign: Ready to Launch

Terry Rich, President & Chief Executive Officer, Iowa Lottery; President of NASPL 

Ø  Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award

Larry Loss, Executive Vice President, Iowa Lottery  

Ø  3:30 pm     Coffee Break  Ocean Tower 1A Ballroom 

Ø  4:00 pm  Panel Discussion

Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.  

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery

Panelists: 

Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Adam Perlow, Chief Executive Officer, Hudson Alley Software

Angie Saviano, Director, Retail Insights, Scientific Games 

5:00 pm to 7:00 pm:  Reception, Venue TBA 

Friday, September 11   

7:30 to 8:30 am:          Continental Breakfast in the Ocean Tower 1A Ballroom

Ø  8:30 am.    Paul Jason, Chief Executive, PGRI, opens the conference sessions

   Ocean Tower 1 Ballroom 

Ø  8:45  Panel Discussion: 

Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 

Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery

Panelists:

David Barden, Executive Director, New Mexico Lottery

Matt Beddow, Director of New Media, Pennsylvania Lottery

Andrew Kinnear, Senior Manager, Marketing Communications & Interactive Media, Ontario Lottery & Gaming Corp

Michael Lightman, Senior Vice President Lottery Interactive, Scientific Games

Duncan Malyon, Senior Vice president of North America, Camelot Global

Tom Shaheen, Executive Vice President Business Development, Linq3

Richard Weil, Chief Executive Officer, INNOVA Gaming Group 

Ø  10:30 am   Coffee Break  Ocean Tower 1A Ballroom 

Ø  Presentation: Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Poland Lottery); Chair of the Innovation Committee for the European Lottery Association 

Ø  Panel Discussion:  Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure thatamidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Ø  Moderator:  Gary Gonder, Chief Branding Officer, Missouri Lottery

Panelists:

Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

 

Ø  12:30 pm:  Luncheon and Reception in the Ocean Tower 1A Ballroom 


Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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