|If you listen to lottery players for years as I have, they continually tell us that, why should one person win $100 million, why can't 100 people win a million apiece? That's what this game is going to bring them," said Rebecca Hargrove, president and CEO of the Tennessee Education Lottery Corporation and national chairman of the game.|
|“The unique design of the MONOPOLY MILLIONAIRES’ CLUB lottery game is expected to generate more simultaneous millionaires than any other game in lottery history,” said Kansas Lottery Executive Director Terry Presta. “The Kansas Lottery is thrilled to have the opportunity to offer our players a game that gives them three different ways to win at least $1 million,” said Presta. “It’s fun, it’s entertaining and it will be a unique addition to our product lineup.” “The MONOPOLY brand is one of the most successful brands in gaming with players winning with MONOPOLY-branded lottery, slots and sweepstakes. With our MONOPOLY MILLIONAIRES’ CLUB lottery game, the Top Prize will break the bank and make more millionaires than ever before,” said Steve Saferin, president of properties group and chief creative officer for Scientific Games. “Our player research consistently indicates that participants would prefer to see the millions of dollars in lottery prizing distributed to multiple winners, rather than one or two players winning hundreds of millions of dollars each.”|
|Pat McHugh, President, North American Lottery Systems for Scientific Games said, “This conversion project was a great example of collaboration with the North Dakota Lottery and its retail network. With the new systems technology, the player subscription program, players club and Points for Prizes™ program, North Dakota is well-positioned for continued growth with additional ways to their engage players. Players are also responding positively to the new self-serve kiosks installed as part of the systems conversion.” Scientific Games has served as the central gaming systems provider for the North Dakota Lottery since the Lottery began in 2004.|
Watch the excellent interviews below
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014