|“They include product innovation, expansion of our public engagement, an increased retailer base, refreshed advertising, and internal and external technological efficiencies,” she said. “I am extremely pleased with the management teams that have achieved these results. A solid groundwork has been laid for continued growth and innovation into the future.”|
|“We have to give a big ‘thank you’ to our players for their support of our games,” said Kansas Lottery Executive Director Terry Presta. “I also want to recognize the hard work of Kansas Lottery staff, hundreds of lottery retailers, and the casino managers. Together, they do an outstanding job of creating fun and exciting games for players, while generating important revenue for the State of Kansas.”|
|“We work hard developing fresh and innovative games that respond to the market demand and offer value and entertainment for our players,” said Rebecca Hargrove, President and CEO of the Tennessee Education Lottery Corporation. “In so doing, we stay focused on the Corporation’s mission to serve Tennessee students and their families by responsibly raising proceeds for the designated education programs funded by the Lottery. With first-rate support for our retailer channel and the use of best practices throughout the organization, I am proud to report that this approach has delivered record sales for the eleventh consecutive fiscal year.”|
|“We are pleased to have raised more dollars for education than in any previous year,” said Georgia Lottery President and CEO Debbie D. Alford. “This would not have been possible without the support of our players, retailers, business partners and employees across the state.”|
|This is indeed impressive. The Mass Lottery already has by far the highest per capita sales in the U.S., operates with an extremely lean advertising budget, and continues to find ways to drive sales growth.|
|Brazil’s Senate will look to introduce regulatory provisions and a national framework for fixed odds sports betting. Current Brazilian gambling legislation allows for wagering on land based lottery, bingo and licensed horse racing events. Operators seeking to enter the Brazilian igaming market, must have physical operations within the region regardless of the operator’s listed country of origin.|
|Havana could again be a casino gaming capital, as it was in the 1950’s before communism under Fidel Castro. Cuba has parallels to Macau. After rule changes more than a decade ago, dozens of casinos arose in Macau. Located just 220 miles from Miami, developers are wondering if the same explosive growth couldn’t transform Cuba into a resort and gambling mecca. Amid the red tape of longstanding sanctions, U.S. developers can't as yet build in Cuba. But as Cuba's biggest trading partner, China is in a position to invest in its development.|
|The Sheldon Adelson-backed group that is trying to outlaw online poker in America has brought on former Senate Majority Leader Trent Lott (R-MS) and former Sen. John Breaux (D-LA) to help lobby for the ban. The list of Adelson proxies includes presidential hopefuls Senators Lindsey Graham(R-S.C.) and Marco Rubio (R-FL). There is speculation that RAWA, which does not appear to be on the front-burner of confgressional action-items, may shift to the strategy of “let’s push for a moratorium on internet gaming and while we do impact studies”.|
|“GLI’s fantasy sports white paper provides information regarding current regulatory environments, GLI’s testing services, testing results, and the easy steps operators can follow to submit their website for GLI’s experts to analyze. Earning and keeping players’ trust is of utmost importance and GLI is, here to provide a means for fantasy sports operators to demonstrate the integrity, value, security and fairness of their product.” added GLI Vice President, iGaming & Canadian Services Salim Adatia. GLI’s White Paper on Fantasy Sports is available for free download now at gaminglabs.com,|
Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission. It is starting to happen in a big way. Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design. Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.
Building out the multi-state platform for Big-Box Corporate Account Retailers
Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations. Now, substantial progress is being made to meet the needs of these multi-state retailers. What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel?
Bricks & Clicks: The merging of Interactive and Land-Based Retail
Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online. How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do? How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives?
Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers. As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Betting on Interactive
Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information? How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?