|The Pala tribe runs the land-based Pala Casino and Spa in San Diego County, California, and wanted to expand its brand onto the Internet. The Pala will use one of the Borgata's online gambling licenses. Their palacasino.com web site should go live in the second half of November or early Decembe. In early 2015 its palapoker.com site will go live. Pala, like other New Jersey Internet gambling providers, can only take bets from customers within New Jersey's borders. The tribe founded Pala Interactive about a year and a half ago, and originally hoped to be ready for an expected approval of Internet gambling in California.|
|The Ontario lottery will shortly make the Canadian province the fifth to launch a fully regulated online gambling platform, with the announcement that PlayOLG.ca, operated by the Ontario Lottery and Gaming Corporation (OLG), is to launch “in the coming weeks.” It’s been a long road to regulation for Ontario, which first announced its intention to offer online gaming back in 2010 as an extra source of revenue to plug the budget deficit. The so-called “gray market” has a huge customer-base in Canada, which has traditionally turned a blind eye to its citizens gambling on offshore sites, but Ontario believes it is losing out as a result. With an estimated half-million Ontarians gambling regularly on sites like PokerStars (recently acquired, of course, by Toronto-based Amaya), that’s somewhere between $400 million to $500 million in lost gross revenue that could be siphoned into government coffers, according to OLG. While spokesman Tony Bitoni clearly doesn’t believe a giant like PokerStars can be toppled overnight, he says that OLG’s market research shows that there is an appetite for “trusted” government-regulated gaming. The Canadian government ceded the right to offer lotteries and games of chance to the provincial governments in the 1960s. Currently, British Columbia, Quebec, Manitoba, and all of the Atlantic provinces already offer online gaming. Meanwhile, around 50 online gambling companies are licensed in Kahnawake, a reserve of the Mohawk Nation in Quebec, by the Kahnawake Gaming Commission. The Mohawk Council of Kahnawake has stated that it is part of their “aboriginal rights,” which have existed since time immemorial, to regulate online gaming on their land. It is a stance that has never been questioned by the Canadian government.|
|"Our player research consistently indicates that participants would prefer to see the millions of dollars in lottery prizing distributed to more winners, rather than one or two players winning hundreds of millions of dollars each," Steve Saferin, President of Properties Group and Chief Creative Officer for Scientific Games said. "The game has delivered and created multiple millionaires, and we look forward to the creation of many more millionaires in the future."|
|"Our retailers and our customers are important to us and we appreciate their patience during this conversion process," Lottery Director Laura Solano said. We are 100 percent confident in the new system's ability to issue and redeem tickets and we expect that players will enjoy an easier and more rewarding game experience than ever before. I am very proud of our Lottery staff and the new system provider as they have done everything possible to make this a smooth transition. "|
|“I take this opportunity to acknowledge the wonderful contribution of our current CEO Jan Stewart. I have every confidence that Paul Andrew will prove to be a very fine successor to Jan and will make a great contribution to the future of Lotterywest, building on Jan’s outstanding legacy,” Lotterywest chairman John Atkins said.|
|"We look forward to continuing our nearly 30-year relationship with Scientific Games to develop innovative products for New Zealand players," said Wayne Pickup, Chief Executive Officer, Lotto New Zealand. "We are focused on growing instant game sales and funding for our communities by taking our instant games to the next level with the vibrant new designs, foils, proprietary play styles and licensed brands offered by Scientific Games."|
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014