|“The MONOPOLY brand is one of the most successful brands in gaming with players winning with MONOPOLY-branded lottery, slots and sweepstakes. With our MONOPOLY MILLIONAIRES’ CLUB lottery game, the Top Prize will break the bank and make more millionaires than ever before,” said Steve Saferin, president of properties group and chief creative officer for Scientific Games. “Our player research consistently indicates that participants would prefer to see the millions of dollars in lottery prizing distributed to multiple winners, rather than one or two players winning hundreds of millions of dollars each.”|
|“Whether or not you are a gambler or a poker player, or have any interest in playing online, the notion that the federal government is going to step in and tell individuals and states that they can no longer offer these services in a safe environment is irrational and something that we 100 percent oppose,” Pappas said.|
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014