"The Powerball game has been redesigned several times in its 23-year history to meet the expectations of the playing public," New Jersey Lottery Executive Director Carole Hedinger said in the news release. "Powerball players are motivated by larger jackpots, and that's what these game changes are designed to create. In addition, the new Powerball game will offer players significantly increased non-jackpot prizes that have better odds of being won."
Good marketing tells a story. Great marketing changes consumer behavior. It moves consumers to believe something new or different that translates into behavioral change.
McCann New York has been doing some fun things for the NY Lottery lately, like its search for a missing millionaire from earlier this month. Today, to promote the nearly record-breaking $34 million jackpot for the New York Lotto tonight, it's literally stopping traffic in the city.
“Adding Mots cachés to our online game offering is in line with Loto-Québec’s plan to adapt its commercialization tools and communications to consumer trends,” said Simon Patenaude, President of Lottery Operations at Loto-Québec.  “Our 21 Expérience games place us among the pioneers of this niche in North American.” Expérience games, including well-known Monopoly and Battleship, allow players to have fun with simple and easily accessible interactive games, more often than not on their mobile devices. Loto-Québec, 45 years of entertainment - Loto-Québec's mission is to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. Entertainment is at the heart of its activities.
To be a great marketing leader in the future you'll need to be crazy about your industry in addition to being crazy about marketing.
To move toward that vision, the industry is evolving from an impression-centric paradigm (what does this piece of media cost, how many impressions will it generate and what does the audience look like?) to a user-centric paradigm (what are the characteristics of this particular user at the point at which they encounter my brand?).
"Birth years are probably the most frequently played PLAY 4 numbers, following repeating numbers and sequential combinations, like 1111 or 1234," said Florida Lottery Secretary Cynthia O'Connell. "Lottery players enjoy playing numbers that have sentimental value to them, be it birthdays, anniversaries, their former sports jersey or just numbers they feel are lucky to them. We're excited for these players whose favorite numbers were drawn, turning them into big winners!"
Scared. Afraid. Anxious. Excited. Inspired… We all experience emotions every day. From our daily struggles to our biggest dreams. It’s your job as a content marketer to discover these emotions, embrace them, dig deeper and offer a way out the other side.
Lottery corporation CEO Jim Lightbody says the casino reflects his organization's long-held vision to provide the city with "an outstanding gaming facility."
President Bronislaw’s official release stated, "Under the present legislation the following activities: card games, dice games, gaming machines, cash bingo, betting and lottery audio texts can be carried out only in the form of a joint stock company or a limited liability company, established on Polish territory.” The EU gambling market is estimated at approximately 84.9 billion euro annually (yes, you read that correctly), with a yearly growth rate of 3%.
Online blackjack and roulette combined in July for a 15% increase over June. But, down 60% from July 2014. Slots and Jacks or Better video poker won was up 40% from the previous month and 41% over the year before. Online poker posted its third straight losing month, down 8% from June and 10% from the previous year. These numbers are even more disappointing when taking into consideration that Delaware online poker recently joined the WSOP.com Nevada site. All Delaware Internet Lottery games combined to win $142,083, which is the best overall month since March 2015. Another bright spot in the July report: 378 new accounts created during the month. That was the highest number of new accounts created in a month since September 2014.
Angela Wong, Director of Montana Lottery, said, "We are always looking for new ways to better serve our retailers and our players, and we look forward to innovating with Scientific Games to create instant games that help us drive revenue transfers to important state programs in Montana."    John Schulz, Senior Vice President, Instant Products for Scientific Games, said, "Our collaboration with the Montana Lottery on unique instant products, particularly extended play games like Bingo and Crossword and licensed brand-themed games like Slingo®, has been very successful. We will continue to work together to provide a great entertainment value to consumers in Montana and to help the Lottery in its mission."   Since the Montana Lottery sold its first game in 1987, it has transferred more than $232 million to the State of Montana. Lottery proceeds go directly to the state's General Fund, which provides money for education, health, public safety and other programs.
“Video blackjack is an extremely popular game around the world, and we are incredibly excited to expand and enhance our unrivaled gaming offerings for the millions of guests we welcome every year,” said Ryan Eller, president of RWNY. The Rockaway Boulevard casino, which has generated more than $1.2 billion for the New York Lottery’s Education Fund since opening in 2011, is expected to add an additional $31 million to the fund annually with the introduction of video blackjack—enough revenue for the Education Fund to hire nearly 700 new teachers in New York City, executives said. “Resorts World is proud to do its part to help improve New York’s education system,” Eller added. “The introduction of video blackjack furthers this support and helps to ensure more students throughout the city and state will earn a high-quality public education.”
Assemblyman Phil Goldfeder (D-Howard Beach) said, “New revenue sources like blackjack games will help continue the success at Resorts World Casino, the local community and most importantly will fund essential educational programs, which are critical to the long-term success of our children’s schools.” City Councilman Eric Ulrich (R-Ozone Park) echoed Goldfeder’s sentiment. “Resorts World has been a trusted community partner since day one,” he said. “An expansion of the gaming options will help them to sustain good paying jobs for local residents and allow for even more contributions to the community it calls home.”
"The Lottery's mission is to generate revenues in a responsible manner to provide essential funding for important state programs," said Tony Bouie, Executive Director of the Arizona Lottery. "We are fortunate to give millions of dollars back to the Arizona community and support local businesses through sub-contracting opportunities."
Premier Lotteries Ireland CEO, Dermot Griffin said    ‘As the operator, it is Premier Lotteries Ireland’s responsibility to innovate, enhance and improve all games on offer to ensure the National Lottery remains a modern, world-class lottery for the people of Ireland and continues to raise vital funds for the many good causes which the Lottery supports. “Bigger Better Lotto will deliver a more exciting game and bigger jackpots for our players, which will generate more funds for good causes.”
Second Chance Draw: Players can enter non-winning Jackpot Series tickets online for a chance to win a 2015 Kia Optima EX.

The winning couple played their losing ticket in the Tennessee Lottery’s “Play it Again” program, where players can re-enter losing tickets into another drawing. “About three times a year, we draw a winner for the last hot prize of the instant game,” said Tennessee Lottery president Rebecca Hargrove.
Michael Sweeney, Interim Executive Director, Massachusetts State Lottery, said, “Our partnership with Pollard Banknote over the past 16 years has contributed to our record-setting success, particularly with the company’s expertise in extended play games, which have experienced significant growth in recent years, helping us achieve our goal of maximizing the revenue that we deliver to cities and towns statewide.”
Blended hold percentage has increased 14.5 percent from 2004 to 2014 and slot revenue has increased 1.1 percent during the same period. Slot win among the surveyed states reached a peak of $26 billion in 2007 and finished at $22 billion in 2014. While economic conditions appear to be a material factor in slot performance trends, there may be other factors impacting the industry’s overall performance, most notably following the conclusion of the most recent recession. Consumer spending has improved in most major gaming markets throughout the United States in recent years, while gaming volumes continue to contract.
Maryland Lottery and Gaming Director Gordon Medinica says the state is likely to join Cash4Life, a multi-state game that offers drawings twice a week and offers a top prize of $1,000 a day for life. Medinica says the game would debut in Maryland. It is already played in New York, New Jersey, Pennsylvania, and by November Tennessee. Medinica says the state would join the game in the first quarter of next year.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage

EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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