|“We have built a strong partnership with the Maryland Lottery and Gaming Control Commission since this contract began in 2010, and we couldn’t be more pleased to extend the relationship,” said Michael Chambrello, CEO, North America Lottery, for IGT. “We have also gained a deep understanding of the VLT landscape in Maryland over the past five years, and welcome this new opportunity to assist the Commission in expanding its VLT program and supporting its next phase of growth.”|
|“The Wisconsin Lottery has achieved five consecutive years of increased sales and has made tremendous contributions to property tax relief in Wisconsin,” said Michael Chambrello, CEO, North America Lottery, for IGT. “We believe that this contract demonstrates our commitment to the WisconsinLottery and the citizens they serve.”|
|This investment allows FDJ to develop a policy of open innovation and can leverage the "innovation units" developed internally and reduce time to market.JDF is a technology company, with more than 4 billion transactions per year and more than 300 engineers, and we wish to connect to more start-ups and contribute to the success of the French Tech and the digital economy in France. "|
|“Every business must stay on top of changes in technology to remain relevant in today’s marketplace,” said Alice Garland, executive director of the Education Lottery. “Many lottery players will continue to buy tickets inside their favorite stores, but Play At The Pump makes it convenient for others to participate. By staying up with the times, we can attract new customers and build on our success raising money for a good cause.” “Lotteries and retailers have a new opportunity to grow sales and profits by selling lottery draw games at the pump,” said Daniel Cage, CEO of Linq3. “Our Play At The Pump service is interactive and designed as a convenience for fuel customers to add a lottery ticket when filling up.”|
|“The Idaho Lottery remains steadfast to responsibly maximize our annual dividend for the betterment of public schools and Idaho’s public institutions,” said Lottery Director Jeff Anderson. “This year’s dividend would not be possible without the support of our dedicated, statewide network of 1200 brick and mortar retail locations, and the continued support from our players who participate voluntarily.”|
Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission. It is starting to happen in a big way. Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design. Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.
Building out the multi-state platform for Big-Box Corporate Account Retailers
Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations. Now, substantial progress is being made to meet the needs of these multi-state retailers. What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel?
Bricks & Clicks: The merging of Interactive and Land-Based Retail
Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online. How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do? How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives?
Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers. As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Betting on Interactive
Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information? How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?